friend circle swiped the screen, took half of the hot searches on Weibo, and the QQ music server crashed...
On the evening of the 16th, Jay Chou’s new song "Say Good or Not Cry" was launched, less than two hours after the launch, the total sales of the digital version of Jay Chou’s new song exceeded 1,000 Million.
When I opened my eyes on the 17th, the circle of friends was dominated by Jay Chou. The top five and four of the hot searches on Weibo are related to Jay Chou.
At 10 am on the 17th, the sales exceeded 5 million. At 11 o'clock in the morning, the sales of QQ Music's "Official Announcement" and "Say Good Not Cry" exceeded 15 million yuan. Fans flocked in a short period of time and the QQ Music server crashed." Jay Chou, who once again sang at
, proved his powerful influence In fact, in recent years, Jay Chou has rarely appeared on the stage. In the territory of the "Jie" Empire, more and more investments in catering, e-sports, KTV and other fields have appeared.
As early as 2013, Jay Chou Invested more than 30 million yuan to open "True Love Fantasy" KTV in Xi'an. After that, he opened e-sports stadiums, antique shops, restaurants, gyms, etc., which can be described as a cross-border expert in the investment industry.
To IDG tens of millions of investment
in April 2016, Jay Chou acquired the Taipei Assassination Star TPA team (2012 League of Legends second season world championship championship), after reorganization and management, officially changed its name to "JTeam", Jay Chou served as team captain.
It is reported that the "Mojie E-Sports Hall" covers an area of 1,700 square meters, with a total of 230 equipment, 11 black rooms for competitions and 5 comprehensive VIP rooms. The store has a professional competition area, a live broadcast area and a dining water bar. , You can play games, play PS4, VR, and watch movies. Compared with Internet cafes, they tend to be a kind of "comprehensive entertainment system."
It is worth mentioning that in April 2017, Mojie E-sports also received IDG investment 1000 Million A round of investment. Jay Chou announced the co-founding of the "Mojie E-sports" brand with IDG, and opened the brand’s first flagship store in Shenzhen, the Internet cafe "Mojie E-sports Hall."
True Love Fantasy KTV
According to information, Jay Chou had invested 7.5 million RMB to subscribe for Xi’an True Love Fantasy Catering and Entertainment Co., Ltd. Another major shareholder is Xi’an True Love Service Co., Ltd.
In early 2012, Jay Chou had invested more than 30 million yuan and invested with Xi’an True Love. The group cooperated and opened a KTV "True Love Fantasy" named after its own unique symbol "Fantasy" in Xi'an.
Jay Chou's classic songs in the past ten years, such as "Exclamation Mark", "Rosemary", "Blue and White Porcelain" They are all designed as KTV themed boxes. The most special box is the "Jay Chou Exclusive Box", which displays Jay Chou’s collection of limited edition albums and other personal items since his debut.
enters the catering: left hand J hero, right hand mr.j Yifa Kitchen
Nowadays, many celebrities have started their sideline businesses. Various investment restaurants, Li Bingbing’s Hot No.1, Wu Qilong’s lemon leaves, and Zhao Liying and Yang Zikai’s grilled fish restaurants, Jay Chou is no exception.
At the beginning of this year, Jay Chou will "Xia Chinese Restaurant" opened in Xiamen. The names of the private rooms are named after Jay Chou, and even the dishes are named after Jay Chou’s songs. Almost all of Jay’s IP value is used to the extreme.
As early as a few years ago, J Heroes drove to Beijing Chaoyang Joy City, but last year J The Daxia Joy City store closed, and now the original site has long changed hands.
In addition to J heroes, Jay Chou had already entered the catering industry as early as 2006. He invested 1.25 million yuan to open an Italian restaurant named "mr.j Yifa Kitchen". Jay Chou used the school uniforms worn by himself and Gui Lunmei in the movie "Secrets That Cannot Be Said" as uniforms, and followed the academy route, making this campus restaurant mainly for students and teachers more interesting. The "soul" of the restaurant is the grand piano in the center. It is the one played by Jay Chou and Gui Lunmei in the movie. There is a note on it: "Please don't play randomly, so as not to be sent back 20 years later. ——Ye Xianglun."
In addition, on July 27, 2011, Jay Chou, Liu Qian and Liu Genghong jointly invested in DejaVu Music Magic Restaurant; in 2012, they opened their new restaurant in the business district of Taipei Normal University and used their debut in the movie "Head The "Fujiwara Tofu Shop" opened in "Text D" was named; in 2013, the "Tiantai Canteen" opened.
PhantaciFashion brand store
In 2005, Jay Chou invested 2 million yuan to establish Phantaci, a sneaker and apparel store. Phantaci can be regarded as one of Jay Chou's more successful stores so far. PHANTACi not only sells fashion brand products including Paris's colette and Undefeated, but also sells its own brand T-shirts and other products. During the trial operation of
PHANTACi in the first month, JORDAN’s 5th generation laser limited edition sneakers will be sold first. They will be on sale at 8 a.m. and at 5 a.m., there will be a long line at the store’s entrance. Each pair is priced at NT$6,000 (about 1,500 yuan). )'S sneakers were sold out in just ten minutes after opening the door. In addition, with Jay Chou's personal charm and influence.
NIKE also designed a number of exclusive products for PHANTACi, including AirMaxI "TheGrand" sneakers inspired by the pink piano in the store, decorated with white and black and using the pink NIKE logo, and the same series of baseball jackets.
Jay Chou himself said: "In fact, this shop is used to collect my sneakers, not for business. It mainly displays my sneakers. The exhibition is for my fans, so many of them are not sold!"
2011 The Jay Chou movie Green Hornet was released in 2016. In order to cooperate with the film, PHANTACi also jointly launched the MT580 Green Hornet shoes with NewBalance.
star shop It is not uncommon for a few happy and a few worried
celebrities to set up shops, and there are not a few who carry out side businesses like Jay Chou.
In recent years, celebrities have even tried the catering industry. For example, Ma Dong opened Thank You Tea in Sanlitun, Yang Ying and Huang Xiaoming opened Millions of Milk Tea, Zhang Jike opened Monkey’s Rescue, Hu Haiquan opened the Palace’s tea...In addition to milk tea shops, other food and beverage categories also opened. Many, such as Meng Fei's small noodles, Xue Zhiqian's Shangshangqian hot pot restaurant, etc. According to statistics, 61.7% of celebrity stores are in the catering industry.
But the same is open shop, some people have been in business for several years, some people close the door in three days. For example, during the heyday of Mengfei's small noodles, there were a total of about 10 stores in major cities across the country, but only one is still operating. The same is true of noodles. Cui Yongyuan's "Cui Yongyuan real noodles" chose to open in the university campus cafeteria, and the business is still booming.
Yue Yunpeng had previously posted on Weibo complaining that the 88 yuan noodles at the airport were too expensive, but he did not expect that he turned around and opened his own noodle restaurant. He thought it was good and cheap, but it turned out to be 106 yuan a bowl. .
In addition to noodle restaurants, there are also hot pot restaurants, such as the Xianhezhuang hot pot restaurant opened by Chen He, and the "Huangliang Yimeng" hot pot restaurant opened by Huang Lei and Meng Fei. The results of the two hot pot restaurants are quite different, Chen He's Xianhezhuang Business was booming, but Huang Lei and Meng Fei's "Huang Liang Yi Meng" went bankrupt.
is not that Meng Fei’s horoscope is incompatible with catering. From cost control, price to location, Meng Fan’s hot pot restaurants are all stepped into the pit. Huang Liang Yimeng's price for a gross belly is 198 yuan, and a customized one even costs three hundred and eighty yuan. Even with a star halo, he has to face the embarrassing situation of closing the door and refunding the card.
Although the star effect has promoted the development of the catering industry, but to do catering, professional people must do professional things. Xue Zhiqian once said bluntly that most celebrities will fail in their sideline business because they will not manage it personally like ordinary people, nor will they pay attention to any details. This is one of the biggest reasons for failure.
