Golden Rooster cries, " wins the championship, " "wins the championship". The cool night in Xiamen on November 28 witnessed the successful conclusion of the 33rd Chinese Film Golden Rooster Awards ceremony, and embraced the laughter and touch of Chinese filmmakers in line with the theme of "Together" in this evening. And the film channel of the "Golden Rooster Award" film channel that recorded all this and Xiamen Radio and Television Financial Media 5G live broadcast, after the conclusion of the major awards, it still adheres to the five-day agreement with the inseparable audience of the whole network.
From the advanced exploration of the main activities the day before the opening of the Golden Rooster Awards, to the bright presentation of the series of activities such as the "Stars and the Sea" Young Actor Selection Program, "Night Sailing in Xiamen", and "Blue Feather Club Big Coffee", From November 24th to 28th, the film channel that connects the world with the Golden Rooster Award, Xiamen and Chinese filmmakers through live footage, with nearly 50 hours of high-quality live images, fulfilling the professional responsibility and strongness of the national film media feelings.
The five-day movie channel integrates the live broadcast spectrum of the media, drawing a touch of warm light that Chinese movies will see the sun and leap forward in 2020.
01 After the storm, the Golden Rooster Nirvana: People who love movies will always meet
"The main visual of this year's Golden Rooster Awards live broadcast is a beam of light," Dong Ruifeng, director of the film channel's program department, broadcasted to the live broadcast room of the "Golden Rooster Awards". Netizens revealed a "mystery", "I hope this light can bring warmth and hope to the audience."
In fact, this light is the film channel of the national professional film media, which is the 33rd Chinese film. The Golden Rooster Award, a warm concept created by a major national film cultural event.
"This year, it is not easy for all filmmakers, but Chinese filmmakers and audiences have written the word'recovery' into the history of world film together." As the planner of the theme of "Together", the 33rd Chinese Film Golden Rooster Duan Rong, the chief director of the awards ceremony, drew inspiration from the light of the movie that was first lit up by Chinese theaters in the post-epidemic era. "At this time, I especially want to bring this warmth and encouragement to everyone. I hope this movie will shine. It can warm China as well as the world."
Taking advantage of this warm light, the host of the movie channel Lan Yu, together with filmmakers Deng Chao and Shen Teng, hosted this meaningful awards ceremony. In the opening song and dance "What a wonderful thing to watch a movie", they sang together: We are together, and the agreement never changes.
Carrying the beauty of fusion, the classical piano sound of pianist Lang Lang and the contemporary electronic sound of filmmaker and musician Nicholas Tse, with the rhythmic notes of the film’s golden music, enthusiastically collide; the best actress at the last Golden Rooster Awards, Yongmei, will The first concert stage is dedicated to the "River of Life" co-operated with singer Mao Amin-in Xiamen, which is also the "City of Love for Movies" and "City of Philharmonic", the "crossover" of filmmakers and musicians join forces, and more To highlight the tolerance and harmony of "together".
Under the helm of the movie channel, the award ceremony of "de-variety" has truly given many filmmakers who have reunited for a long time the intimate atmosphere of talking about career and life together. And if the last Golden Rooster Awards established the image of the Golden Rooster when it was announced to settle in Xiamen for ten years and resumed once a year, then all the main units from forums, venture capital to awards, awards, etc. emphasize the foundation of Chinese filmmakers’ joint efforts. At the Golden Rooster Awards, a Golden Rooster spirit is promoted all the time.
The spirit of the same age reflects the spirit of the golden rooster. The spirit of the golden rooster is the struggle and persistence of dancing after hearing the rooster; it is integrated with the spiritual temperament of Chinese movies in the new era.
For the second time, he won the Golden Rooster Award for best actor trophy. Huang Xiaoming, an actor who "beaten" Yi Yanqianxi and his younger brother's rivals, still didn't want to stop there, boasting that he wanted to make his actor career a "hundred-year-old shop." The movie "My Himalaya" produced by the movie channel that won the best medium and small-cost film is the result of more than 20 years of persistence and sublimation of the concept of "little people, positive energy, and great feelings"-this is the same as the "Yumai" in the film. The feeling of patriotism and border defense as a model in the era of "three people's hometown" is even more a fit across time and space.
"Together" gathered in the name of commendation, is the movie channel borrowing the Golden Rooster event to show Chinese filmmakers and all their loveA warm signal from Chinese movie audiences. Looking at the smiling faces of Chinese filmmakers in front of the stage and behind the scenes, Duan Rong couldn't help feeling, "We are all people who chase the light, and people who love movies will always meet."
02 The sea of stars, lighting up life: Xiamen Like a song
"The Chinese women's volleyball team won the world championship for the first time in 1981, it was from Zhangzhou not far from Xiamen." Holding the trophy for the best screenwriter of this year's Golden Rooster Award, the screenwriter Zhang Ji of "Win the Championship" suddenly emerged In a curious connection, "Today's Xiamen has become the new dream-making city of Chinese movies, and it is also the place where the dream of the movie "Win the Championship" began."
has returned to Xiamen in the hearts of many film channel RongMedia live broadcast team members." Directly hitting the "Golden Rooster Award" live broadcast has once again made a dream of a Chinese film-with the blessing of high-value, high-quality, modern and international urban temperament, innovation and youth have become the main trump cards of the five-day live broadcast.
In the movie channel live broadcast room built on the Wuyuanwan Music Island Bridge, the filmmaker Andy Lau, who overlooked the bustling city across the water, said with emotion: “Every time you come to Xiamen, you can see new developments and changes here.”
is within reach The shed design of the sea breeze and the sail shadow also made the other main creators of "Bunker Hurt 2" of "Blue Feather Club" very comfortable. Andy Lau and Ni Ni even took advantage of the beauty of each other to make "fashion blockbusters", and their topics quickly appeared on Weibo hot searches.
A more comfortable interview atmosphere is an active attempt by the movie channel to integrate the media to broadcast the trump card column "Blue Feather Club" since this year's Hundred Flowers Awards. The format that allowed the interviewed celebrities to easily and happily reveal the in-depth content was also used for reference by the nominee’s backstage interviews at the commendation conference, group interviews with the crew of the "Red Fox Scholar" and other live interviews running through the front and back of the stage.
The wide application of high-tech technologies such as 5G, 4K, VR, AR and even smart robots has allowed the movie channel to "shoot the Golden Rooster Award". The live broadcast of financial media has not only hit the speed of 5G, but also promoted a younger humanistic content with technological innovation. Attributes.
As a new force in the Chinese film industry today, the 40 newly assembled members of the "Stars and Seas" Young Actor Selection Program of the film channel in 2020 also demonstrated their different dimensions through live broadcast of the "Golden Rooster Award".
Under the leadership of the movie channel host Yaomiao, Guo Wei, Ying Ling, Luo Man, Li Dan, Li Jinze, Xiaoli, Zhou Dongyu, Guan Xiaotong, Chen Duling, Lin Yun, Hu Xianxu, Deng Enxi, Wang Yanlin and other members of the "Star Sea" , Not only received the red education in the "Stars and the Sea·First Lesson" by four old artists Tian Hua, Wang Xiaotang, Xie Fang and Niu Ben, but also in Xiamen landmarks such as Gulangyu Island, Hongyanzhuang Puppet Art Museum and "Quickly Take Me 2Brother Take Away" "Emergency Rescue" and other filming locations have a pyrotechnic "check-in" experience, which will bring you closer to life and the audience.
As the most characteristic live broadcast of the "Hit the Golden Rooster Award", the "Night Flight to Xiamen" led by young actors from the "Stars and Seas" will also take part in the "Poseidon" to Ludao Island every night through the "Poseidon" bathing in the moonlight. The wonderful night view of the city has a panoramic view.
On the first night of the "Night Flight to Xiamen", the children of the Xiamen Sixth Middle School Choir used the voice of angels to perform a Minnan song called "Xiamen Like a Song"-"Xiamen Like A Song" Song, let’s sing to the world and let the world hear Xiamen."
, which was heard by the world and seen at the same time during the live broadcast of the "Hit the Golden Rooster Award" movie channel, is also using it as both realistic and dreamy. Vitality nourishes the live media itself.
03 Grow together, record you and me: the golden rooster report card of the film channel's live broadcast team
Before the nearly 50-hour live broadcast officially ended, I unknowingly fought to the early morning of the sixth day of the live broadcast, the film channel "warriors" of the media channel , Was finally summoned by the host Yaomiao before the live broadcast. The tired but joyful "Come on! Chinese film" is their constant fate with Xiamen, the Golden Rooster Award and the Chinese film industry.
At this time last year, the live broadcast team of the Film Channel Media Center conducted the first 5G panoramic ultra-long live broadcast in Xiamen. Over the past year, we have experienced live broadcast series such as "Story of War "Epidemic", "Youth Poetry Meeting-China in Spring" and "Direct Film Festival" "Come on! Chinese Movies"Event baptism, this young team with significant growth has already become technically comfortable.
"This time, we have launched a three-dimensional, multi-level and complete report on the Golden Rooster Awards through multiple projects that have been carried out simultaneously." Looking back at the live broadcast of the "Hit the Golden Rooster Awards", we have received a lot of production. Zhao Zhiyang attributed his achievements to the film channel's organic integration of major live broadcast sections. "This has also made the film channel a leader in reporting on national film cultural events, and has formed an irreplaceable brand of integrated media promotion and reporting. "
In order to achieve five consecutive days of panoramic live broadcast, the Film Channel Fusion Media Center sent a strong editing and reporting team of more than 100 people to carefully produce various live broadcast sections according to TV broadcast standards. For the main live broadcast room, opening and closing ceremonies, and red carpet ceremony , Nomination and commendation conferences, theme forums, venture capital conferences and various outdoor activities to achieve 360-degree scanning without blind spots, each frame of image reveals innovation and sincerity.
The "Night Flight to Xiamen" link specially designed for the night view of the seaside made the film channel live broadcast room "mobile" for the first time. According to Xu Linglin, the director of this section, the mobile live studio has overcome many technical problems such as shooting and signal during the preparation period, and has also worked hard on the planning of the topic every night.
In the end, the open landscape projected by the boat scene enables the theme of music, martial arts, poetry and the main body of the movie to achieve a full sense of literary and artistic integration, and the live broadcast audience has a strong interactive response. "This section itself shows the cultural life of the local people in Xiamen, and it also truly enables all live broadcast viewers to participate in the golden rooster award in a way that is close to life."
Another event that attracted the attention of the whole network, It is the "Star Ocean·First Lesson" accepted by the members of the 2020 annual film channel "Star Ocean" Young Actors Selection Program, which is the newest member of the Golden Rooster Awards. At Xiamen University, which has a deep red background, the young actors of "Stars and Seas" listened to the red teachings of the four old artists humbly, and actively greeted the 100th anniversary of the founding of the Communist Party of China next year with a new understanding of the party, the people and the film industry.
According to the event director Liu Xinyu, when Tian Hua, a performance artist who has been in the art for 80 years, responded to the tribute to young actors, "This is not for me, but for the party and the people who nurture me." At the same time, the students cheered like a mountain roar and a tsunami. "These students who originally came as star actors will also be inspired by the older generation of artists. This is a kind of spiritual inheritance and is guided by the positive energy generated by our live broadcast."
Despite numerous tasks and strong mobility, At most, there are 10 channels of live broadcast signals that can be sent back at the same time. During the live broadcast, the live broadcast planning, editing, and filming teams who struggle day and night during the live broadcast can actually integrate the professional standards of the movie channel into every frame of the live video. "Fighting the Golden Rooster Award" live broadcast director Fan Wen is not without emotion: "Although the process is hard, but being able to participate in and witness the successful completion of the live event, everyone has a full sense of accomplishment."
This sense of accomplishment is the most intuitive display. , It is the whole network's hot discussion that continues to "bounce" after the live event is completely over. Behind the over 550 million live views and 192 hot searches on the entire platform, the wisdom and sweat of the M Video Studio and the promotion studio of the Film Channel Fusion Media Center are condensed.
Under the leadership of the person in charge Guo Jingjing, all members of M Video operate efficiently for 13 hours a day, so that every high-quality hot video can be distributed to the entire network platform as soon as possible. And the small partners of the propaganda group who keep an eye on the effect of the promotion of the content of the event almost all day, and realize the value of communication with the preparation and accurate grasp of the topic discussion.
"The content with your heart will be seen." In the eyes of Lin Lin, the head of the propaganda team, the dissemination of high-quality content on the movie channel is far more important than mere data. "Compared with data, it is more important to let everyone see The prosperity of Chinese film and the cohesion of Chinese filmmakers." When
flew out of Xiamen in batches, almost all film channel media professionals would write "See you next year" in the circle of friends. See you in Xiamen next year. Maybe they will have different moods, but they will still have the same dreams.
Thank you, Jun Lebao, the chief partner of the movie channel festival, for supporting this live broadcast! Junlebao milk powder, European doubleCertification, leading national sales.
