a total of 19
1905 Movie News November 22 is the annual "Hanfu Travel Day". Driven by the Hanfu "comrades" (fans), this activity has been going on for more than ten years. Nowadays, wearing traditional culture and making appointments for travel has become a trend in the hearts of more young people. This year's "Hanfu Travel Day", Douyin specially created an original "national style blockbuster", which was simultaneously screened in 22 theaters in 11 cities including Shanghai, Beijing, Chengdu and Hangzhou. The event also attracted A large number of fans of national style and Hanfu came to watch the movie.
It is reported that the materials included in this release version of the "National Style Blockbuster" are all contributed by Douyin Guofeng Hanfu fans. From October 2nd to 27th, Douyin launched the "Guofeng Partners" video solicitation activity online, which attracted wide attention and active participation from netizens.
As of press time, the main topic "Guofeng Partners" has received 80,000 submitted videos, and the video has been viewed more than 6.71 billion times. Using a wealth of contributed materials, Douyin and the special planning team Xin Shixiang and special producer Cang Jie jointly planned and produced the national style blockbuster, and the alloy brand producer Ji Xiaoyao recorded the whole process of the public screening.
|
| The audience wore Hanfu to commemorate |
In addition, around the "Guofeng Partners" event, Douyin also designed more rich gameplay. On October 23, the official “Guofeng Transformed into a Movie” Talent Challenge will invite Chen Linong, Hanikezi, He Peng, Zhang Guowei and 18 Douyin Guofeng two-dimensional talents to participate in the challenge. The topic "Guofeng Transformed into a Movie" once topped the top of the Douyin hot search list, and the cumulative number of videos under the topic exceeded 210 million views.
At the
public screening event, Chen Linong once again served as a star promoter, bringing new films to cheer for the Hanfu colleagues. In the VCR, he invited everyone to go into the theater again on December 4 to watch "The Red Fox Scholar" and celebrate the New Year together. It is reported that the Guofeng blockbuster will also be used as an "Easter Egg" in conjunction with this fantasy movie surprise.
On the same day, many vibrato “Guofeng partners” such as vitality Xiongda 520, Niao Niao, and Bei Ye are Superman were invited to attend the Guofeng blockbuster screening event and shared their creative experiences on the spot. After watching the movie, Zhang Yaolong, president of the Beijing Hanfu National Society, also said that he was very happy to see the "national style" element appearing on the big screen. National style and Hanfu culture are important components of traditional culture, and they can best show the beauty of tradition. In the future, we can continue to cooperate with Douyin and other platforms to better promote the essence of Chinese culture.
