Qilu Net·Lightning News, April 15th. Recently, a video message of McDonald’s price increase "6 RMB breakfast set price increased to 15 RMB" appeared on social media. The McDonald’s breakfast bill posted by the video author showed that one A ham grilled wheat full burger and a cup of soy milk total 15 yuan. According to the netizen, the previous purchase of this breakfast set cost only 6 yuan, and the more than doubled price difference also caused widespread concern and heated discussions among netizens.
At the moment of the epidemic, the price increase of catering is by no means an isolated phenomenon. Recently, news of the price increase of the well-known hot pot chain Haidilao has repeatedly rushed to the hot search on Weibo, and the "200+ per capita" meal of hot pot has become a hot topic among netizens. topic. On the evening of April 5, Haidilao’s overall dish price adjustment was controlled at 6%, and different cities implemented differentiated pricing. Regarding the reasons for the increase in costs, Haidilao said at the time that at present, Haidilao’s stores have restrictions on the number of tables and the number of customers they can receive, and employees cannot work at full capacity. The labor cost and the increase in the cost of some ingredients, the company decided to adjust the store. The price of the dishes.
On the afternoon of April 10, Haidilao issued a letter of apology for the price increase, stating that the price increase was the wrong decision of the management. From now on, the prices of dishes in all stores will be restored to the standard before the store closed on January 26, 2020.
Has McDonald's price increased? In response to this situation, the Lightning News reporter visited some McDonald's stores in Jinan today and noticed that the "double breakfast price increase" situation does not exist. According to McDonald’s staff, the previous 6-yuan breakfast set was a limited-time “Chinese and Western breakfast starting at 6 yuan” that started in November last year, in which “ham grilled wheat burger + freshly brewed coffee” was 6 yuan. "At present, the event has ended, and related products will be restored to the original price immediately." The staff member introduced. At the same time, the staff also said that starting from the beginning of this year, McDonald’s breakfast will continue to be launched during a limited time. The package price ranges from 7 yuan to 10 yuan. Customers can always follow the store’s relevant push and choose the event package to get more favorable prices. .
On April 6, McDonald's launched a half-price bucket event for members’ day, which was only 39 yuan, which received a good response from customers. The reporter from
consulted the relevant person in charge of Jinan McDonald's on the question that netizens are concerned about "why many well-known chain catering establishments have increased prices after resumption of work, but McDonald's has not increased but decreased". The person in charge said that most of the half-price events launched in stores are member day events. Previously, there were also discounts for multiple categories such as chicken steak, burgers, and snack packages. The recent half-price events are within the scope of normal operations. At the same time, the person in charge also said that in the past few months, Jinan McDonald’s related stores have mainly generated takeaway sales. At present, with the gradual unwinding of the catering industry and the full liberalization of dine-in stores, the sales of stores are gradually increasing. .
Lightning news reporter Li Yashu Wang Chuqi reports from Jinan
