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" Bulletproof Youth League " has recently become a hotly debated object on domestic social networks, and even like to mention a number of official media names.
Since Korean celebrities were restricted from activities in China, there has been no such an upsurge of discussing a certain Korean celebrity or group across the Internet for a long time. What is the cause of the
BTS incident, and how did it ferment step by step, what role did fans and the company play in the incident, and how will the future Korean entertainment group be affected?
may as well let us use this article to conduct a comprehensive combing and analysis of the incident, and restore every party in this incident.
The uproar caused by the awards
The Bulletproof Youth League (BTS) was able to arouse discussion on the domestic Internet, and even passers-by could not help but join the debate, which stemmed from the awards ceremony they attended recently-Van Fleet prize. For the star-chaser girls, this award may be just another piece in the brilliant resume of the brother. In fact, from a more far-reaching perspective, this award is related to a history and a war. The
Van Fleet Prize, named after a well-known American general in that war and commemorating it. This general was known for his "frenzy" in the war, advocating to use fierce firepower to strike against the living forces, and once bombarded a certain highland with a large amount of ammunition. This award was established by a non-profit organization in the United States. Generally, it is awarded to politicians. It is the first time that Hallyu idols have received the award. If
just accepts the award, it may not arouse such a huge resentment among Chinese netizens. However, BTS's remarks at the award ceremony angered Chinese netizens. BTS members said that the well-known war was the suffering of South Korea and the United States.
The term "suffering" puts South Korea and the United States as victims. However, the facts are well known to those who have studied modern history. War is ruthless and artillery has no eyes, but South Korea and the United States, especially the United States, are not innocent.
Suddenly, Chinese netizens were enthusiastic, and the bulletproof members were also accused of "humiliating China".
In the video of the improper remarks on the acceptance speech, it is obvious that this is a video that was fully prepared and then recorded, not live broadcast or unprepared. In this case, people have to deal with BTS against China. The attitude of the fans is questioned. Public figures should pay more attention to their own image, pose without considering the feelings of Chinese fans, or even deliberately ignore them. This behavior is really chilling.
Why does BTS want this?
is different from its predecessors. After being formed, the BTS was very frustrated for a while. The success of attacking the European and American markets made them buck the trend in South Korea, gradually overwhelming the former EXO group, and became the top boy group. .
is now gaining momentum in Korea, and no one can stop it. It is also because of its superior performance in the European and American markets, which in turn empowers its popularity in Korea.
It can be said that the basic plate of this combination is not in China but in Europe and the United States. Therefore, "to please" the European and American markets and audiences is the foundation for BTS to maintain the vitality of the combination.
, in addition to Bulletproof's company Big Hit, also has a certain particularity. The company's current stock price has soared, even squeezing out the old entertainment company SM, among the three ranks. Its performance is entirely dependent on the bulletproof combination.
and experienced three major differences with China’s honeymoon period, Big Hit has never been compared with ChinaThere has been a direct relationship in the market, and the BTS has not intuitively felt the potential of the Chinese market and the enthusiasm of fans.
Therefore, for them, instead of apologizing for the feeling of lunch , it is better to head to the bottom and make a clear-cut offer to the European and American markets.
From another angle, the bulletproof company's approach is understandable.
, as a Korean group that has no direct activities in China or participated in Chinese variety shows, and lacks effective exposure, these Chinese fans are "sent to the door by themselves", but European and American fans come from the company with all their efforts and catering to please , In the company's mind, it is clear which is more important.
Many netizens believe that perhaps bulletproof will see the huge contribution of Chinese fans in sales, and ultimately soften their attitude.
But judging from its current international development, this possibility is unlikely.
A combination that has almost never been in business in China, can get hundreds of millions of sales by relying on lunch, do they think this is the credit of lunch?
No, the combination and the company tend to feel that they are strong and attractive, and they can circle fans even if they are not open. Fans of
do not want to believe that they have spent so much money, but my brother doesn't care about him at all. In fact, the truth is so cruel.
Although some fans who have taken off the meal angrily expressed that “even pigs should learn to be grateful after spending a few hundred million”, but behind these few hundred million is the lunch consciously “provided”, and the combination and the company did not spend too much. energy.
Judging from the various performances of the current bulletproof members and their companies, lunch can’t wait for the comfort and apology of the brothers. Although the Chinese market contributes a lot of sales, the target audience of bulletproof is always European and American.
is black and confusing
Of course, from the standpoint of different countries, the actions of Bulletproof and its companies can be understood. But the most confusing thing in the bulletproof incident is the remarks and behaviors of some bulletproofs. The absurdity of
's remarks and behavior makes people wonder if many of these fans are "skinned and black".
After the Bulletproof incident was fermented, some rational fans expressed that they had taken off their meals or would no longer make any comments on the matter, but rational fans were a minority.
Many fans who claim to be "die loyal" are performing big prizes for confusing behavior.
apologizes on the Internet and shows loyalty to his brother, which has been regarded as the milder type of confusing behavior. Fans of
used Chinese, English and Korean to post on the Internet, saying that only a small number of people boycotted his brother, and they kept apologizing for the troubles he suffered.
Of course, these sincere apologies are nothing but fans’ self-movement.
washes the ground for his brother's behavior, and even distorts history, which is an upgraded version of confusing behavior. There are many fans of
, appearing in the image of historical science and technology, from the beginning to the end, whitewashing for the BTS, deliberately distorting the facts, forgetting the fundamentals of their Chinese identity, and liking itself is not wrong, but the basis for liking is them It's worth doing this.
At least for now, this chase is not worth it. What's more,
said that the whole network is jealous of bulletproof opponents , taking the opportunity to destroy his brother.
Some people even claim that they are ashamed to be with domestic netizens and want to quit Chinese nationality.
In short, some bloggers have already summarized the confusing behavior of these fans. The ridiculous comments really give people a kind ofIt feels like "hidden in black", but when I click into the homepage to see, they are all genuine fans.
Star chasing was originally an act of bringing a group of people together with the same goal. Now these fans are in a mood of "against the world for the brother", and there is no such thing as a fanatical attitude to fight against. Imaginary enemy.
For bulletproofs whose target market is not in China, whether or not Chinese netizens resist them has little effect on their planning of activities. The behavior of
fans eventually became a farce on domestic social networking sites, adding jokes to netizens after dinner.
Maybe one day, when these fans grow up, they will feel ashamed of their past remarks.
Korean entertainment group in China in the future
Of course, more people are worried that the bulletproof behavior will further tighten the official restrictions on Korean entertainment in the future.
bulletproof like to mention domestic official media naming, this situation does have a high chance of happening.
For a group like bulletproof that has never taken the Chinese market into consideration, it does not matter whether it is restricted or not, but for other groups and companies, it is not a disaster.
Among the three major entertainment companies, there is no SM company that has the closest relationship with the mainland.
SM is indeed one of the companies most affected after Korean entertainment is restricted.
Xiuman uncle was also preparing to work with the entertainment TV platform to hold the draft. I don’t know if the bulletproof incident, Xiuman's big plan will be affected.
Of course, many Chinese trainees with star dreams to go to South Korea to develop will also be affected by restrictions, and they may even have no hope of debut, years of youth and hard training, and eventually become a mirrored bubble.
In addition, in recent years, many mainland fans have a feeling that the Korean group has become more perfunctory in their lunch business.
is not only bulletproof, but also a fan repo said before that Fanmo is obviously not as friendly to lunch as to fans in other countries.
Perhaps in the future, as more Korean groups target Europe and the United States, the treatment of lunch will further deteriorate. This differential treatment of
may eventually deepen the gap between Chinese and Korean netizens, leading to more and more incidents like bulletproof incidents.
From the perspective of cultural exchanges, this situation will not benefit China or Korea at all.
Bulletproof Youth League is like that flapping butterfly. Perhaps the restrictions on Korea that have been eased will change due to their behavior.
However, no one knows whether things are going for the good or the bad.
This article is written by the author as a special author of "Tou Tiao Li Yujun", come to today's Toutiao to see entertainment, it is a bit insightful~
