With the development of the times and the integration of domestic and foreign cultures, now it is not only the spread of traditional Chinese culture, but also foreign cultural festivals that affect our lives. Today, for China, it is just an ordinary day on September 23, but in foreign countries, it is Halloween. Halloween is one of the most popular and most popular festivals of the year in Western countries. Dress up as ghosts on this day and carry out a large-scale parade celebration. Children wear makeup, masks, and collect candies from door to door. This is also one of the custom of "Troubleshooting without sugar" on Halloween.
Although there is no such grand celebration in China, due to cultural influences, foreign festivals are gradually celebrated in China, inheriting the lively part of joy and play. On this day, make-up ghosts are mostly sold on the street. Some related festival products.
For the catering industry, as long as it is a festival for consumers, it is a good time to attract consumption. Consumption on holiday is a consistent style of the catering industry. And at the time of Halloween and the eve of the present, is it ready to use the influence of the festival to attract consumers like Zhi Gongzi Shengjian?
The most famous pumpkin head decoration in the Halloween tradition, as well as some other ghost costumes, can decorate the shop to show a festive atmosphere and use a dining environment to attract consumers' attention. People all have a kind of curiosity psychology, and now the mainstream consumer groups are more affected by the new era, have a high acceptance of the festival culture of western countries, and like to go to western festivals. Therefore, for the target customer group, you can selectively dress up the store and even the service staff, but be careful not to be too scary, mainly reflect the festive atmosphere, and the dress should be cute and cute.
In addition to changes in the environment and services, you can also start from the product. The food in the Halloween tradition is mostly related to pumpkins, apples, and candies. Therefore, you can start from these foods, and make snacks, desserts, fruit plates, etc. that respond to the holiday effect to show the characteristics of Halloween, or to send one to customers who come to eat like Zhi Gongzi. A related small gift can well drive consumption.
has a well-developed network now, and it is an effective marketing tool to use the Internet for publicity and promotion. You can post some posters, event news, forward the gift-giving events on major social platforms, etc., to expand the scope of the event, better capture customer flow, and make the store more competitive in the market.
Of course, with the help of holiday marketing in catering, it is necessary to choose how to combine the characteristics of the holiday, and it is best to integrate with brand products and promote communication. And it should cater to the market and seize the needs of consumers.
There is a lot of knowledge in catering festival marketing. Every catering brand store must plan for festival marketing and have its own complete set of system processes, so that it will not rush to respond when the festival is coming, and instead fail marketing.
