, in just a few days, many films have been fixed one after another, and most of them went straight to the 2021 Spring Festival. Among them are " Chinatown Detective 3" and "Emergency Rescue" which "returned" after the file was withdrawn during the Spring Festival last year, as well as new films. Roughly speaking, there have been nine films in the Spring Festival of 2021, and one of them can be described as "surging crowds". Some insiders said that there are not many good works in late October and November, and they worry that the film market that has just been stirred up by the National Day stalls will be cold.
After the National Day file, a wave of fixed files pointed to the first working day of the Spring Festival
returning from the National Day holiday. "Chinatown Detective 3" officially announced the files for the 2021 Chinese New Year. Since then, the film market has set off a wave of small climaxes, such as "New God List: Nezha Rebirth", "Qing Ya Ji", "De-violence", "Digimon: The Last Evolution", "Crowd Crowd", "Emergency Rescue" "And other films have announced their schedules one after another, and many of them are directly entering the Spring Festival file.
In recent years, many movies have been customized specifically for the Spring Festival. The atmosphere and plot in the movies are related to the Spring Festival. It can be said that the big screen is lively and lively for the New Year. "And "Vanguard".
Although netizens called for it all, but "Detective Chinatown 3" still resisted not being released on the National Day file. Once the National Day ended, it was officially announced on the 8th to be released on the first day of the 2021 Lunar New Year. Many viewers also expressed their understanding of the delay for one year, because the market it is targeting is the Spring Festival, so the movie content must have many elements of the New Year. If it is released at other times, there will be no atmosphere.
And the "Pioneer" released on the National Day file this year just couldn't bear it. There are too many New Year elements in the film, and it was not deleted when it was released on National Day, which made the audience feel that it was against the audience.
only "Bear Big Bear II" has no news.
most of the films in the Spring Festival last year have taken place. In the meantime, "囧Mom" has been changed to broadcast online, "Win the Championship" was released on September 25, and "Jiang Ziya" was released on National Day.
just announced today that it will be scheduled for the 2021 Spring Festival "Emergency Rescue", which is the final chapter of the action trilogy directed by Lin Chaoxian, with Peng Yuyan and Xin Zhilei as the protagonists. Although it was a year late, the film still did not miss the Spring Festival, which is gratifying.
In addition, there is no news about the animated film "Bear Infested Wild Continent" that was withdrawn during the Spring Festival last year. Looking at its plot and market performance in previous years, it is also expected to return to the same route.
The cyberpunk-style Nezha is a bit "spicy eyes"
Let’s take a look at the current 2021 Spring Festival stalls. The
animated film "New God List: Nezha Rebirth" was announced on October 10th for the new year's day. This film is also currently the only scheduled Spring Festival animation film.
Judging from the scheduled previews and posters, the cyberpunk style is strong, which makes many viewers look hot. "Why Nezha rides a heavy motorcycle" has become one of the public's myths about the film. Many netizens said that after the Fengshen IP became popular, the phenomenon of rubbing heat was obvious.
"Absurd" "Surge of Crowds" is in contrast with the Chinese New Year
On October 12, directed by Rao Xiaozhi , starring Andy Lau, Xiao Yang, Wan Qian, the absurd comedy "Surge of Crowds", announced that it has entered the Spring Festival stalls, and the film features " "Exchange life" concept. Whether the
movie can continue the absurdity and popularity of "The Nameless" leaves the public with a suspense. And the theme of absurd comedy is rarely shown in the festive and lively Spring Festival. After all, the atmosphere of the New Year is there, so can it stay in the National Day file? It is difficult to say at present.
Lei Jiayin and Shen Teng’s new works have been fixed for a long time.
In addition, previously scheduled for the 2021 Spring Festival are "Assassination of Novelists" and "National Carnival". According to media reports, at the 2019 Hainan Island International Film Festival, "Carnival for All" announced a tentative 2021 Spring Festival file. This film is the third film co-operated by director Yan Fei , Peng Damo and starring Shen Teng, following "Charlotte Trouble" and " Xihong City's Richest Man ".
On January 10, 2020, Lu Yang's "Assassination of Novelists" has been set for the Spring Festival next year. The film starring Lei Jiayin, Yang Mi, Guo Jingfei, etc., is adapted from the short story "Assassination of the Novelist" of the same name in Shuang Xuetao's short story collection "Aviator". During the National Day, the trailer for the film is already in the market.
"Fengshen Trilogy" is reasonable if it enters the game.
is still 4 months before the Spring Festival of 2021, and there will be many variables. There was news on the Internet that "Fengshen Trilogy" will also be scheduled for the Spring Festival . According to previous media reports, "Fengshen Trilogy" may be the most invested film in Chinese film history, with more than 2,000 staff and a budget of 3 billion yuan. Therefore, the three golden gears with the highest gold content are undoubtedly the best place to stay in "The Trilogy of Conferred Gods". After leaving the summer file, if the "Fengshen Trilogy" is set for the 2021 Spring Festival, it is also reasonable.
[One more sentence]
is "gilded" a lot, it depends on who runs first.
The lively and lively Spring Festival stalls, making fans and reporters a little trance, after all, there are not too many in late October and November. Strong films, currently in October, the movie "King Kong River" to resist US aggression and aid to Korea will be expected, and in November there will be "The Wind Calm". The reporter looked through and found that the first day of the first month of 2021 is February 12th, and there are still 4 months left! Almost 10 movies have been gathered now.
Why is everyone going to squeeze the Spring Festival stalls? In fact, it is not difficult to see that the three prime time periods in the movie market are also the ones with the largest number of ticket sales, the Spring Festival, the National Day and the summer vacation. Netizens and movie fans who are familiar with "routines" have often seen these years that a certain film is about to be released during the golden period, and it is suddenly withdrawn or upgraded. Such dynamic information will attract attention, which is almost equivalent to a marketing.
has previously publicly stated from the media account, "Without a 100 million votes, don't think about having the right to speak during the Spring Festival." So, looking at the above films, how many have such confidence?
also complained by some theater people, saying that many movies are fixed, withdrawn, and changed, which is a bit arbitrary, which brings great passivity to the theater's own marketing and daily film promotion. They often do useless work and spend unnecessary manpower. Material and financial resources. Of course, some netizens said in one sentence: "It is estimated that many are here for gilding. After all, they have shown that they have the courage to go to the prime position. It depends on who runs first."
Source: Yangtze Evening News website
