In the early morning of October 14, Beijing time, iPhone12 series was released. This is also the largest number of iPhone series phones so far: iPhone12, iPhone12 mini, iPhone12 Pro and iPhone12 Pro Max four products have more or less differences in appearance and core hardware.
So from the iPhone 12 mini that starts at 5499 yuan to the iPhone 12 Pro Max that can only be bought at 9299 yuan, which one is Apple’s true fragrance flagship this year, and which one is the "IQ tax" product that must not be touched? We will bring you analysis as soon as possible.
iPhone12VS iPhone12 mini: Except the size is almost the same? There is a pit you have to know that
is first of all two iPhone12 series products without Pro: iPhone12 and iPhone12 mini have the same shape design and core hardware: the same OLED material super retina XDR display, the same A14Bionic The processor, the same aviation aluminum frame and the rear dual-camera module make the two phones seem to be only different in size at first glance.
is however limited by the size and weight of the iPhonemini (iPhone12 three-dimensional: 146.7*71.5*7.4mm162g; iPhone12 mini three-dimensional: 131.5*64.2*7.4mm133g), the screen size of iPhonemini is reduced from 6.1 inches to 5.4 inches; at the same time, the battery life of the phone There is also a corresponding reduction: According to official data, the battery life is about 10% shorter than that of the iPhone 12. At the same time, one thing that cannot be ignored is that the iPhone 12 mini, like the previous iPhone Xs, does not support dual-SIM design. If you have a strong demand for dual-SIM, you must pay attention to this.
As for the price and time of sale, the iPhone12 starts at 6299 yuan and the pre-order time is October 16, while the iPhone12 mini starts at 5499 yuan and the pre-order time is November 6.
Judging from these two products, in addition to the support for single and dual cards, the remaining differences in screen size and resolution, and battery capacity have maintained the usual operations of the previous iPhone. The price has not opened a particularly obvious gap. If you are not particularly sensitive to dual card dual standby, then the choice between these two models can be determined based on your own preferences for the size and weight of the phone. Compared with the previous generation iPhone11, this generation of iPhone12 has qualitatively improved in terms of weight, screen frame, resolution and material, and it has the potential of "true fragrance flagship".
iPhone12 Pro VS iPhone12 Pro Max: You must buy Max this time, or you will regret it
. But after reading the above two "really fragrant" products, you need to keep your eyes open and carefully distinguish between the iPhone12 Pro and iPhone12 Pro Max. The difference. First of all, let’s talk about the similarities between the two products: Compared with the previous generation iPhone11Pro series, the new product retains the bright surgical grade stainless steel middle frame and the matte texture glass back plate, but the middle frame is also changed from an arc to a right angle. The color of the fuselage has also been changed to gold, silver, sea blue, and graphite. At the same time, both new products support the shooting of AppleProRAW format photos, and both have added a lidar scanner to draw depth images.
But in the rear camera, where Pro and non-Pro have opened the biggest gap in the past, this time Apple is actually divided into three : iPhone12 Pro Max> iPhone12 Pro> iPhone12, iPhone12 mini. Simply put, the iPhone12 and mini models are compared to the iPhone12 ProThe optical zoom, night portrait mode and other functions of the telephoto lens are missing, but the parameters of the main camera and the ultra-wide-angle camera remain the same; and the iPhone12 ProMax has further upgraded the rear camera part. The sensor of the camera is replaced with a larger size, and with the new optical image stabilization function, the previous lens stabilization is changed to sensor stabilization. At the same time, Apple also stretched the telephoto camera a bit longer, the focal length is 2.5X of the main camera instead of 2X of the iPhone12 Pro.
Therefore, comparing the iPhone 12 Pro with a starting price of 8499 yuan and the iPhone 12 Pro Max with a starting price of 9299 yuan, the difference between the two is only 800 yuan, but the hardware has been further improved, even the screen size and battery capacity. The traditional advantages of the two Max versions have become "add-on."
Who is the most worth buying iPhone of this generation? It’s right to choose it.
In general, the iPhone12 and iPhone12 Pro series can basically be regarded as upgrades to the iPhone11 and iPhone11Pro series. While maintaining Apple’s differentiated "knife", the new A14Bionic processor, 5G full The frequency band support, super-ceramic panel, MagSafe magnetic accessories and other hardware and functional upgrades make this generation of iPhones still quite competitive.
, especially the iPhone 12, is upgraded to an OLED screen on the basis of the iPhone 11. Both the screen resolution, frame width and screen display effect have been greatly improved. And if you compare the iPhone12 and iPhone12 Pro products, apart from the soft power gaps in body material and design, the iPhone12 Pro is actually missing only in the two hardware of the lidar scanner and the rear camera, and even The 162g iPhone12 has more advantages than the 187g iPhone12 Pro in terms of body weight (the two are exactly the same in three dimensions). The price difference between the two models has reached 2,200, which highlights the "true fragrance" of the iPhone12.
Therefore, the "most fragrant product" of this generation of iPhone is undoubtedly the iPhone 12 with high quality, low price and excellent performance in my mind. But there is another point: the current conclusions of all this are based on Apple's official price. But for ordinary consumers, they often still have to squat after a wave of "tens of billions of subsidies".
If you have an impression of Apple in the mainland market, you must remember that the iPhone 11, which was once criticized for its “big fruit” screen and frame-running horse, became the well-deserved “genuine machine” of Apple’s generation. It is the price that Pinduoduo and "ten billion subsidies" give.
Judging from the data queried on the market, Pinduoduo, which implemented the "10 billion subsidy" strategy in 2019, sold a full 400,000 units during the "11.11" period of that year. The daily active users of the "10 billion subsidy" entrance even exceeded It also proved from the side that the concept of "buying digital products to fight for more than 10 billion subsidies" has become popular.
Back to this year's iPhone12 series, what do you expect from the discount rate?
