In recent years, China's consumer market has experienced explosive growth, and "consumption upgrade" has become a key word in various industries and even this era. "In the context of consumption upgrades, consumers value the demand and value of services. Physical stores have incomparable advantages over pure e-commerce companies in terms of scenes and service experience." Said Wang Junzhou, President of Gome Retail. In this regard, the authoritative media People's Daily also pointed out that China's retail reform is leading the world trend, and format innovation is the focus of retail reform.
mentioned in the “Opinions on Promoting the Innovation and Transformation of Physical Retailing” (hereinafter referred to as the “Opinions”) issued by the State Council in November last year that the retail industry should strive to create a wealth of The experience format has changed from a traditional sales place to a social experience, family consumption, fashion consumption, and cultural consumption center.
, as a retail enterprise dedicated to serving Chinese consumers with quality, after 30 years, Gome benefited from the direction guidance of the "Opinions", innovatively proposed to create touch points with "6+1" as value, Supply chain is the core competitiveness of a new retail ecosystem integrating the Internet, the Internet of Things, and the Internet of Services. The establishment of a new retail ecosystem where users are king, products are king, platform is king, service is king, sharing is king, experience is king, and online The social commerce ecosystem that integrates online and offline forms a new retail model that maximizes user benefits. Under the guidance of the new strategy, Gome has achieved profitability for 18 consecutive quarters, quietly leading the way in the reform of China's retail industry.
Gome store e-sports hall
In fact, in the past more than a year, Gome has built leisure and entertainment scenes such as e-sports, baking, animation, VR theater, as well as air purification system, whole house water purification system, floor heating system, central The air-conditioning system and many other scene experience areas with "home" as the core are committed to actively transforming from a retailer to a provider and service provider of home overall solution. Currently, the number of Gome's new scene transformation stores has exceeded 170.
Innovative changes in the VR theater
in Gome stores have also brought benefits. According to the Gome China News, its sales revenue was 38.07 billion yuan in the first half of this year, an increase of 7.8% year-on-year. Compared with the cumulative increase of 3.1% year-on-year in the retail sales of 100 key large-scale retail enterprises in the first half of 2017, it was 4.7 percentage points higher. In the second quarter, comparable stores increased by 8.5% year-on-year, which fully demonstrated the vitality and huge market consumption potential of Gome stores.
As the pioneer of China's home appliance chain retail model, Gome has provided more than 100 million color TVs, more than 80 million refrigerators, more than 70 million washing machines, more than 80 million air conditioners, and more than 20 million units to Chinese households in the past 30 years. Range hoods and more than 150,000 dishwashers continue to lead and promote the improvement of the quality of life of hundreds of millions of Chinese people.
Gome interprets the true meaning of "Gome, home beauty, and beauty of life" with 30 years of long-standing business, and proves the strength of China's physical retail industry. In 30 years, from a store to a new retail ecosystem, Gome and the motherland have experienced the changes of the times and the great changes in people's lives, witnessing the rise of China's economy and the great achievements of China's reform and opening up.
As Ms. Du Juan of Gome Holding Group said, "In the future, Gome will keep up with the pace of national development, continue to carry forward the spirit of entrepreneurship and innovation, and promote the realization of the Chinese dream with the mission of achieving quality life."
