Since November 12, he has continuously posted 15 Weibo, asking the outside for help from various industry resources and the contact information of major company executives. The wide distribution of these industries and companies and the scale of the spans are staggering.
Industrial manufacturing, sex product industry, maternal and infant industry, sports industry, medical industry...
Durex, Chunshuitang, Lego, Johnson & Johnson, Oral B, Siemens (Lao Luo probably forgot about the refrigerator. )...
Seeing Lao Luo attacking and shooting birds, what is he doing? Is it purely rhythmic? There must be a focus! What's the matter with throwing the net indiscriminately?
However, just this morning, Luo Yonghao himself announced on Weibo that a new product launch conference will be held on December 3. The theme of the conference is "The Old Man and the Sea".
"The Old Man and the Sea"? In addition to the 15 seemingly unrelated Weibo posts before, I can sort of figure out what Luo Luo wants to do...
declare that the following information is my own guesses, and it is extremely likely to be beaten. Big. Everyone looks like Tu Yile.
First of all, I think this conference should have nothing to do with "Hammer Technology", and it is estimated that there will be no more digital hardware products involved. The reason for
is very simple, except for the release of the new Nut machine (which has been sold to ByteDance) this month, Lao Luo basically hasn’t mentioned anything about Hammer technology products. This time the "Old Man and the Sea" conference poster Above, there is no relevant logo of Hammer Technology, and it is not the classic red background of Hammer Technology. According to
, Lao Luo may be an investor or a partner (similar to Ono's electronic cigarette press conference) instead of the CEO of Hammer Technology to host the press conference on December 3.
Since it is not the press conference of Hammer Technology, let’s guess again, what kind of new black technology Lao Luo will release...
My personal guess is: there may be a similar Muji/Vancl eslite/NetEase Yanxuan Mijia's "grocery store" type self-operated brand, and launched a series of self-operated products.
First: This is in line with the behavior of Lao Luofa's Weibo attacking trustees to find relationships. It is possible to talk about cooperation or contract manufacturing with major brands that can't be contacted with Baganzi.
Second: A "grocery store" brand similar to MUJI, which can best utilize the previous advantages of Hammer Technology, which is its unique design and aesthetic concept. Regardless of the quality of the hammer hardware products, in terms of appearance, it is absolutely first-class in the industry. If Lao Luo can bring this design style into daily household products (such as breathing air purifiers), it should still attract many young audiences.
Third: Lao Luo himself is still in debt and the capital chain is relatively tight. This model of the main brand store can completely package the product manufacturing process to the foundry, and he is only responsible for the concept and design. It does not require too much operating costs, and even pre-sales can be adopted to avoid stockpiling, which is absolutely economical.
What does "the old man and the sea" mean? It may be a brand new brand name, but I think it is an explanation of Luo Luo to himself and Luo Fan.
"Although I have been floating on the sea (the ocean of entrepreneurship) for so long, I almost sank the boat without catching a fish (the nuts were sold, Ono was cold, and I owed a debt), but I absolutely I won't give up. Because failure is damn success."
In short, no matter what Luo Luo posted on December 3, I sincerely wish him success this time.
Since the release of TNT and Nut R1 last year, Luo Luo has been really unlucky for more than a year, and it's time to come.
