On February 14, 2018, iiMedia Research, the world's leading new economy industry data mining and analysis organization, authoritatively released the "2017-2018 China E-commerce Market Research Report". According to data from iiMedia Research, the size of China's erotic e-commerce market reached 18.87 billion yuan in 2017, and it is estimated that by 2020, the size of China's erotic e-commerce market will exceed 60 billion yuan. IiMedia Consulting analysts believe that China's erotic e-commerce market is still in a stage of rapid development and has huge room for development. (The full HD PDF version of the "2017-2018 China Appeal E-commerce Market Research Report" is 44 pages. You can click the download button at the bottom of the article to download the full HD PDF version of the report.)
The following is the report details:
China's mobile e-commerce market in 2017 Development status
iiMedia Research data show that in 2017, the number of mobile e-commerce users reached 473 million, and it is expected that by 2018, the number of mobile e-commerce users in China will exceed 500 million.
The development status of China's erotic e-commerce market in 2017
From family planning supplies to sex toys, it can be divided into condoms, pregnancy check supplies and other family planning supplies, delay sprays, delay loops, lubricants, massage oils and other health products, and sexy uniforms Love products such as, airplane cups and vibrators, as well as derivative smart sex hardware and sex hotels, have met the needs of many types of people and spawned many market segments.
The development status of China's erotic e-commerce market in 2017
iiMedia Research (iiMedia Research) data show that the size of China's erotic e-commerce market reached 18.87 billion yuan in 2017, and it is expected that the size of China's erotic e-commerce market will exceed 60 billion yuan by 2020. IiMedia Consulting analysts believe that China's erotic e-commerce market is still in a stage of rapid development and has huge room for development.
Performance of listed erotic e-commerce companies
In the first half of 2017, the operating income of the three listed erotic e-commerce companies of Taqu, Chunshuitang, and Taohuawu were 69.07 million yuan, 19.87 million yuan, and 7.95 million yuan, and net profits were 4.1 million yuan. -2.88 million yuan and -217 million yuan. IiMedia Consulting analysts believe that a stable gross profit margin and employee structure are the key to the profitability of sex e-commerce companies. Companies need to balance the high promotion and investment costs and profitability in the early stage to achieve long-term development of the company.
Situation of listed companies related to sex toys in the first half of 2017
Sanhe Orange mainly operates offline franchise chain stores; Nuosi Technology mainly sells "Nuosi" brand condoms; Love Lu Health has many sex toys brands, which belong to the production side of the taste. Supplies sales company; Di Aisi mainly sells inflatable dolls. In the first half of 2017, the operating income of the four listed erotic e-commerce companies of Sanhe Orange, Nuosi Technology, Ailu Health, and Dies was 5.853 million yuan, 57.185 million yuan, 39.198 million yuan, and 11.49 million yuan, respectively, with net profits They were 2.202 million yuan, 297,000 yuan, -13.884 million yuan, and -642,000 yuan.
Third-party online e-commerce channels are mainstream.
Men buy more from third-party online e-commerce channels such as Taobao Jingdong, accounting for 56.4% of all channels.
Women buy more in retail stores such as convenience stores, accounting for all 30.3% of the channel
The development trend of the Chinese sexy e-commerce market is the constant expansion of high-pressure e-commerce, the development of the domestic market, the emancipation of high-pressure e-commerce, the development of the domestic market, the emancipation of
z1, and the emancipation. The scale of the fun e-commerce market. Although after a few yearsThe business pave the way, there are already a number of large-scale sex e-commerce companies in the market, but there is still a lot of room for growth in category and profitability. IiMedia Consulting analysts believe that competition in various categories of e-commerce is very fierce, and products tend to be homogenized. However, the erotic e-commerce market is still mixed, lacking a strong brand and quality assurance, and belongs to the blue ocean field of red sea e-commerce. The brand image of
is becoming more and more important. Boutique and differentiation become the mainstream.
The consumption level and quality requirements of domestic users have gradually reached the standards of developed countries, and the same is true for sex toys. IiMedia Consulting analysts believe that in the large-scale and multi-enterprise sex e-commerce market, companies will pay more and more attention to building a unique brand image by creating series of boutiques, carrying out community and media operations, and emotional marketing. Domestic users will also pay more and more attention to the quality and experience of sex toys, driving companies to operate in the direction of boutique and differentiation to obtain target user markets.
emphasizes channel construction to increase customer unit price and repurchase rate
In third-party e-commerce platforms and vertical B2C platforms, more and more sex e-commerce companies will find their own channel balance points to meet their own requirements for traffic costs and precise services . IiMedia Consulting analysts believe that through channel construction and platform operations, companies will also focus on increasing customer unit prices and repurchase rates, rather than simply sales volume to increase profitability.
