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Special article reported on September 30 by (Text / Rong) The animated film "Jiang Ziya" originally scheduled to be released in the Spring Festival at the beginning of the year was withdrawn due to the epidemic. Until recently, it was finally set to meet with you on October 1st National Day. Because of the "Nezha's Devil Child Comes to the World" jewels ahead, this "Jiang Ziya", which belongs to the Chinese mythology series, has attracted much attention and expectations. Years ago, the number of people who wanted to see it on major ticketing websites exceeded 500,000. In an interview at that time, director Cheng Teng said frankly that he must have a little pressure, and he hoped that he would not disappoint everyone's expectations. And as this wave of "Nezha" heat has gradually dissipated, "Jiang Ziya" released at this time is not only facing the comparative pressure of predecessors' works, but also for the first late this year. The various unpredictable pressures of important schedules: unpredictable audience psychology, unpredictable competitors, unpredictable box office performance... This time, "Jiang Ziya" depends more on itself. In an interview with entertainment, director Cheng Teng was quite confident about "Jiang Ziya", "Anyway, I think we have done our best, and I think the effect is pretty good." He also said very conservatively about box office expectations. "I don’t have any specific expectations. I can only say that I hope don’t pay, otherwise I feel sorry for the little partners and bosses we work with." Although
and "Nezha" belong to the same Chinese mythology series, "Jiang Ziya" and the former follow The style is completely different from the world view, and the character design has its own characteristics. The only overlapping role is Shen Gongbao. Cheng Teng said frankly that Shen Gongbao in "Jiang Ziya" was designed by putting all the roles together according to his own film system. Because Jiang Ziya was a taller and thinner image at the beginning, Shen Gongbao was designed to be a stronger image in order to form a better relationship. In terms of character, this version of Shen Gongbao is a little more complicated than Nezha. When asked whether the audience was worried that the audience had preconceived the image of Shen Gongbao in "Nezha" and could not accept the new design for a while, Cheng Teng said: "I don't know, maybe, but I hope to pass our 110 The minutes of the movie let the audience gradually accept and fall in love with the new Shen Gongbao."
talked about the animation image design in the film, and the establishment of the image of the protagonist Jiang Ziya also took a lot of effort from the creators. Because Jiang Ziya in the original work is an image of an old god who is detached from wisdom, when making the movie, they went through a lot of literature and even wild history to find out where this character can expand their imagination. "He can't be too old, otherwise it will be difficult for the audience to bring him in. But overall we can't make him too young, so the overall balance is in the end. We think the current image of about 40 years old is a comparison. Appropriately, it also coincides with the opportunity of the whole movie. It feels a bit like an uncle experiencing a mid-life crisis." In this version of the story setting, Jiang Ziya will quickly commit one after the opening. Mistakes” and then he was knocked out of the mortal world and turned into a human being, and then he showed his mental defects, worries and confusion. Cheng Teng said, "I hope to use Jiang Ziya to interpret a Chinese hero that I understand. He is more like ourselves. Dasheng and Nezha are more courageous and dare to resist those unfair things. I feel very happy, but in fact, I asked myself, I encountered the same situation, would I dare to do this? Actually I dare not. People will have some concerns and considerations, so when I was doing Jiang Ziya, I wanted to do It’s a person with a bit of weakness, like a human being."
"Jiang Ziya" was built after four years, Cheng TengtanIn other words, there are too many difficulties in the middle, and there are difficulties in almost every link. "(Previously overturned) Hundreds of editions must be available, because almost a year is purely for direction exploration. Later, when we entered the mid-term, we began to work hard, because we decided to do a 3500 years ago, the Western Zhou Dynasty In a world in the era, this thing is actually a big challenge for us, because no one knows what China looked like at that time, so we found that that time is equivalent to a blank in our perception. The advantage is that it It can give us a lot of room for our imagination. We have made a lot of efforts in this direction, from all aspects of art and music, including to imagine the beliefs and culture at that time..." "Fengshen Universe", Cheng Teng said: "We have discussed this brainstorming. First of all, as a film practitioner, I fully understand how difficult it is to realize the Marvel Universe, because it actually requires more than our creation. Such 10 films or how, but a comprehensive strength of each link, in fact, for so many years in the United States, only Disney has really done this. I think it is entirely possible for Chinese animation or the entire film industry to do this. It's a matter. At least I have seen the progress of the animation and film industry in the past 10 years, and it has become more and more mature. I think it should not be that long, it is completely possible." He also admired the netizens for the sake of "Feng Shen Universe". Brainstorming, "I think it’s very talented and talented. When I watch it, I will go to my brain to fill in some specific plots."
Cheng Teng once worked for the top animation company American DreamWorks and relied on short films. The animation "There is a sky outside the sky" won the silver medal of the 41st American Student Oscar Award and was the first Chinese to receive this honor. In his opinion, foreign animated films such as the United States have more pan-entertainment attributes, while domestic animated films are more authoritative and have a distinctive director style.
"In the end, how many people have watched "Jiang Ziya". Although I didn't care that much, I would really like to say that if Jiang Ziya can also attract some young people who didn't watch animation before, he went to the cinema to watch the animation and thought it was pretty good. Interesting, I want to watch it in the future, then I think it is the biggest success of this movie."
(responsible editor: Jin Shu_NBJ4322)
