Jiang Minci, a video-based content creator on station B, whose screen name is "Minci is not old", is 89 years old this year, and the number of video views has exceeded 10 million.
Since the first video was released in April this year, the video blogger "Mind and Not Old" has attracted more than 100,000 followers in three days, and has also received the "Silver TV" medal from station B. Some people say that she has followed the history of the Republic, with a moving story and a touching spirit; others questioned her as a money-making tool manipulated by others. Some people even say that this grandmother Jiang, who is nearly 90 years old, has indeed braved the wind and waves on the platform where the young culture gathers and the back waves are surging.
"I'm 90 years old, can I come to station B to be the UP host?"
On April 30, Grandma Jiang saw the video recorded by her grandson Doudou, and she knew the location of "Station B" for the first time. Standing at the door of Station B, a world that was new and unfamiliar to her, she cautiously sent out such a query, which was a declaration of war. What is unexpected to
is that more than 4 million netizens have listened carefully to grandma’s questions, countless "good grandma" flew past Jiang Minci’s "front", and some people replied in the comment area: "The harm is all born in the 90s. Regardless of you and me." Netizens accepted Grandma Jiang, the "spiritual post-90s", and called her the true grandma. (The homonym of the UP host, meaning the blogger who uploaded the video on the Internet)
"I am an ordinary person, but I have a lot of stories to tell"
"My story about my escape from the Anti-Japanese War 85 years ago" "The crucifixion of Jesus at On the day laughed and was punished by the school. "I was a student 70 years ago." "Who taught when New China was founded?" When you open Jiang Minci's B station homepage, you can see many titles like this. Each small video is a narration of past memories. Grandma speaks slowly and long, and netizens listened with gusto. Grandma Jiang created her own life documentary on the vast stage of the Internet.
"I want to write, not make a video." Jiang Minci told "News Have Opinions". At the beginning, he actually wanted to write an autobiography, linking old photos and telling stories of experiences in words. Helplessly, the writing was not good, and there were few photos, so this idea was temporarily stranded.
"Although my life is ordinary, it follows the ups and downs of the country and history, like a microcosm." Unlike many online celebrities that carry goods, Grandma Jiang's original intention of making videos is to "tell stories." She wants to let young people understand the past society and the construction of the country through her story, and let them know that the older generation is not easy. Through making a video, "I feel more responsible for my family and social starting point. I am very pleased."
△ Jiang Minci won the "Silver TV" award from the network platform
broke into the UP world, and his grandson is his leader
Jiang Minci "stepped into the new world" under the influence of his grandson Doudou.
Doudou is a high school student. He started uploading games and life videos on station B as early as 2015. He is an old world. Now he is the exclusive agent of grandma.
Doudou is involved in everything from the shooting and editing of videos to the uploading and publishing of content. Even in the topic selection planning of the shooting theme, Doudou can also help her grandma make suggestions. When encountering specific problems, if the grandfather and grandson have differences, Doudou will listen to her grandma. "But it's still her grandmother's experience!"
Although grandson Doudou is Jiang Minci's right-hand man, she still hopes that one day she can throw away her grandson as a "crutch", from the production to the release of the video, They are all done independently by themselves.
For this reason, Grandma Jiang took out the serious energy of dragging her rag pockets to go to school to go to school. She went to the senior college to study computer for a few years, and she also learned video design and used professional software to "paint sound and paint." Edit.
"I do this not only to keep up with the development of the times, but for the elderly to seek new knowledge, use their brains more, keep their minds clear, and prevent Alzheimer's!" Grandma Jiang said and laughed.
Hangzhou University for the Elderly specializes in training senior Internet celebrities
In April this year, a Hangzhou "University for the Elderly" opened the "Elderly Internet celebrities" course to cultivate "aged anchors" full-time delivery. Zheng Wenyan, principal of the College of Senior Education of Zhejiang Talents College, told Voice of China "News Have Opinions" that the school teaches in small classes of 20 students. The school system is two weeks. The first week is to learn theory, design the image management of the elderly, clothing, manners, etc. , The second week is a practical class, and the company resources provide students with the opportunity to "live broadcast with goods".There is no threshold for participants, "There is no limit. As long as you want, you can sign up as long as you want to participate." Zheng Wenyan also admitted that because the college is not specialized, there are still some very superficial skills, and the effect of bringing goods is not great.
After Grandma Jiang became popular, many MCN companies (intermediaries) found Jiang Minci and Doudou and wanted to sign contracts with them, but they were rejected.
Regarding commercial operation, Granny Jiang and Doudou's attitude is not to reject them, but they also don't want to commercialize them all. Doudou said that the positioning of "smart and immortal" is more of a hobby and a joy in old age. Don't want to turn it into a profit-making tool.
In fact, many "old internet celebrities" have professional MCN companies operating behind them. For example, "Exquisite Granny Wang who only wears high heels" signed the Octopus Culture, and the funny "Aunt Luo" signed the salt and pepper video.
Aesthetic fatigue, contrast impact and other elements have created the current explosion of elderly Internet celebrities, but there are also concerns that there are still many problems in the development of elderly Internet celebrities: users’ taste preferences are changing rapidly, and their own conditions are also restricted. ——They can’t guarantee the update frequency like young people do. When the public’s interest rushes from the “elderly internet celebrities” to the next half, where should the “aged internet celebrities” go?
From "digital refugees" to silver-haired internet celebrities, how to bridge the digital divide among the elderly
In the general public perception, the elderly and new things, especially the Internet, are often incompatible.
"I'm going to be blind when I look at the computer again!" "There are crooks on the Internet!" The elderly often warn me.
In recent years, the elderly Internet celebrities have indeed emerged as a force that cannot be underestimated in the fields of live streaming, short videos, etc. There are even many elderly universities and training institutions that specialize in "cultivating" elderly Internet celebrities.
Is the "old-age Internet celebrity" all going well?
A guy in Guizhou pulled his 70-year-old grandmother to sell peaches live, but the business was bleak, and the peaches he bought from the whole village fell into his hands. Some experts pointed out that “digital refugees” and “silver-haired internet celebrities” are extreme phenomena. Elderly people’s access to the Internet may not be for the purpose of becoming an internet celebrity and chasing fame and fortune. Instead, they should fully enjoy the information dividend brought by the Internet, enjoy convenience in payment, medical life, etc., and use the Internet to convey their voice and live a high quality His later life also conveys the positive energy of spiritual immortality to the society. (Reporter Yang Chao, Wang Xian, Cao Bo and Wang Tiantian from Central Broadcasting Corporation)
Source: CCTV News Client
