wen | Zhou Dahammer
original debut | Golden Horn Finance (F-Jinjiao)
In "The Eight Parts of the Dragon", You Tanzhi becomes Zhuang Juxian, the turning point of life's ups and downs, not the poisonous insects given by Azi, the magical powers and gods lost by Xiao Feng It’s the moment when I put on the red iron headgear.
At that moment, he buried his past and ushered in a new and fabricated identity.
Not long after the interview started, Qin Jiao suddenly got up, picked up the headgear that was set aside and put it on. He said that only when he wears a headgear can he feel confident.
"As long as you wear a headgear, the whole world is yours."
Qin Jiao wears different headgear for seven years.
Jung believes that human personality is like a mask, which can be worn selectively on different occasions. In the virtual network, a mask is far more than a personality, sometimes it can even symbolize a fictitious person.
Rumored that the Wang Nima played by Qin Jiao is a "unnecessary" shaped by a headgear, standing in the ever-changing jungle of Internet celebrities, like a forward-looking strange flower.
Nowadays, there is a surging wave of live broadcasts, and even the classic Internet celebrity Luo Yonghao can't avoid it. New MCNs and live broadcast platforms may envy the old predecessors who created virtual IPs runaway comics-with just a hood, you can hold the Internet celebrity IP in your hand and completely cut off the path of solo.
Compared with the online celebrities who later called "I buy it, buy it" in the live broadcast room, Wang Nima is undoubtedly more flexible: there are countless possibilities under the hood. If the hood is not dead, Wang Nima can live. .
But in fact, this kind of flexibility is also a sharp knife hanging on the IP head. And the sharp knife is more than this one.
Person wearing a headgear
On March 8, 2020, Qin Jiao appeared as an audience at a self-help seminar on Internet psychology. The organizer introduced him as "Wang Nima". He did not respond positively, but called himself " Qin Aojiao".
Qin Aojiao is the name of a new headgear, with a big white head and an exaggerated expression. Since starting his business, Qin Jiao has often appeared in front of the camera wearing it, spitting out current affairs in a weird and humorous tone.
There are only a few hundred likes for each video on Douyin. Qin Jiao said that his recent show lacks a sense of humor, and there is too much negative energy that viewers do not like.
His tone was rather helpless, "What I did at the lowest point was lack of self-confidence." The trough of
began with a phone call.
It was when Qin Aojiao came out, Qin Jiao received an internet call whose source could not be verified, and the person on the other end said that he would shut up forever. soon, the three Douyin accounts registered by Qin Jiao were reported five times. The most recent time, he wrote an email complaint to the official Douyin account, and the account was quickly unblocked.
He judged that he was maliciously reported. The account that was restricted after being unblocked has been developing slowly. As of April 7, 2020, there are only a few thousand fans.
Qin Jiao still remembers that at the end of last year, he went to the temple to beg the God of Wealth. The master who dealt with the visa had told him that he would have good luck after the beginning of the spring, but the spring was almost over and the good luck did not come. Instead, he became more embarrassed.
After the outbreak of the epidemic, Qin Jiao took out all his savings and raised funds with fans to buy 1,100 goggles and sent them to Wuhan Tongji Hospital. After going back and reckoning, he was shocked that he had no money to pay during the epidemic and could only cover the world. Fundraising.
He also had the idea of finding a company or bank for financing, but nothing was worth itBetting assets, two have no education, only willing to sell 10% of the equity, and suspected of being blocked, the response is all the same-this is nowhere.
"It depends on your report. Can you help me get the start-up capital? Maybe someone really took advantage of it and was willing to invest 1 million yuan, accounting for 10% of the share." Wearing the headgear was in 2013.
Before 2013, he was just a high school dropout, relying on his cleverness to play and be full of unrealistic romantic ideals, such as: in the small city of his hometown, achieved the first free WIFI coverage in the whole city in China. After
emptied his wallet to set up the base station, Qin Jiao found that the three major operators could realize his dream within half an hour. No investment and no revenue, the capital chain suddenly broke, and his big plan failed. The invested 500,000 yuan in the water, and he also carried nearly 200,000 debts. Fortunately, he met a noble man and ran away from the manga master. sword.
At that time, the live broadcast had just started. Qin Jiao, who failed to start his own business, tested the live broadcast with a lot of disappointment and self-deprecation. He never thought that the show of the day would break into the top ten on the live broadcast platform. The voice full of "Diaosi" temperament makes Ren Jian, who intends to take a share of the rising "Diaosi Culture" and is preparing for "Rampaging Incident", admiresly come here.
Ren Jian grasped Qin's anxious debt repayment and waved his hand at the frustrated young man: Come directly to the company, and I will help you pay the debt. An IOU of "taking a form" became an olive branch that Ren Jian threw to Qin Jiao, and it also became Qin Jiao's credit for entering the runaway comics.
Qin Jiao became one of the artists under the banner of Boomman. He said that the difference between himself and ordinary employees is that Dingding does not have his name on it. "Employees like to use Dingding, but I don’t even have Dingding. I am A man with no nails.” During the time when Qin Jiao joined
, Runaway Comics won the grand angel round financing and the innovation workshop’s A round of financing. He was eager to lay his hands on his sword and wanted to lay a broader territory outside the online community. , To build a network kingdom composed of film and television, variety show production, and self-media matrix. He decided to invest two rounds of investment, both in content and IP creation. The first battle of
quickly became famous. Although the production was rough, "Rampaging Incident" was an instant hit for its sharp viewpoints and sharp and witty expressions.
Wang Nima, who wears a headgear and has a very recognizable voice, has also become a common memory of a generation of netizens.
Wang Nima is the universal protagonist name of the runaway comics, and the soul of "The Big Event". This headgear allows the comic characters to successfully break the dimensional wall, and also allows this symbolic IP to be more closely bound to the company. The first three seasons of
without a team of screenwriters and no advertisements have been shining in Qin Jiao's description so far. He said that the "Rampage Incident" and Wang Nima at that time were "the most sincere". The company management during the period of
was also full of idealism: cooperation was extremely "humane", mainly based on verbal agreements, even without contract and legal intervention.
As "Rampage Incident" continues to become popular, characters without hoods such as Zhang Quandan, Tang Maru, and the domestic best Axiang have emerged, because the artists who have come together for the identity of the brand of Raging Comics share the joys and sorrows of the company. , Trust each other and generate electricity with love.
It is a pity that the good start-up story gradually collapsed after the company got bigger.
true and false set of people
company is bigger, always need rules, but rules will hurt people.
ran into the rules of comics, established in 2015. At that time, Lai Yuheng, the actor of Zhang Quandan, went out privately, and the company's legal affairs began to pay attention to the issue of artist contracts, five-year contract, ten-year confidentialityThe agreement has become the standard for one manpower. The strict new rules of
and insufficient returns have aroused resistance from employees. In 2017, the actor of the best domestically produced Axiang left Boomman. Qin Jiao recalled that when he chatted with two colleagues, he ridiculed: Axiang left because the salary was too low. As for how low
is, according to Ren Jian's own statement later, anyway, "there is no way to pay employees higher than the market price."
Not long after Qin Jiao's ridicule, CEO Ren Jian called in person, "You speak carefully, I can shut you up forever".
Two-phase needle point to the wheat. The phrase "Shut up forever" was too harsh, tearing a crack between Qin Jiao and Ren Jian.
The last straw that crushed the camel was an unintentional dispute. Qin Jiao wanted to expose the Wi-Fi master key in the show, because the Wi-Fi master key at that time stole the user's account password at will, just like a rogue software.
Qin Jiao has even designed the specific lines. At the end of the show, he plans to call on the audience to change the Wi-Fi name to Wang Nima's name, so as to realize his original intention of "Let Wang Nima be seen in every corner of the country".
Ren Jian coldly replied: "Do you still remember? I forgot all about it, and persuade you to give up."
After Qin Jiao insisted repeatedly, Ren Jian said: You can't use Wang Nima's voice, you can't wear a headgear, and you can't have Wang Nima's shadow. Do you want to complain? Whatever you want, but after your video is sent out, it must be approved by the company before it can be sent out. The result of
was not approved.
Qin Jiao is more vigorous, and has to fight rogue software, and throws the video out.
Ren Jian, who was irritated, once again said that emotional sentence: "I can shut you up forever".
The cheap brothers who had been in the team for several years talked about this. Qin Jiao ran away with anger and floated outside for seven days. He didn't wait to recover or apologize, but only waited for a cold termination notice.
The drama of true and false Wang Nima began.
On December 21, 2017, the line "Wang Nima has resigned" appeared in all accounts of Raozou, and Qin Jiao revealed on the Internet that he was being monitored for 24 hours, which caused a sensation. In the current crisis, Ren Jian came forward to explain, insisting that Qin Jiao is just an ordinary employee, serving as a network manager, and has guest appearances in Black Nima. The implication is: Qin Jiao has nothing to do with Wang Nima.
Qin Jiao took out his contract with the company, as well as a photo of himself wearing a tail ring and Wang Nima's headgear in response.
It was the winter solstice that day, so we should eat hot dumplings. Seeing things getting worse, Qin Jiao hurried back to put out the fire and had dumplings at Ren Jian's house. During , Ren Jian said with a little guilt that the 20,000 yuan in cash that the family originally intended to give Qin Jiao is gone.
Qin Jiao still doesn't know where the 20,000 yuan went. He only knows that the next day, in the crisis public relations manuscript, he carried 300,000 usury on his back. As for the identity of the so-called "B-point actor of Wang Nima", Qin Jiao kept secret.
"Take a look at the ten-year non-disclosure agreement."
The storm around who Wang Nima is, ended under the brotherly crisis public relations. Although the value is damaged, Wang Nima's virtual IP is still being Baoman held it in his hand. Both Ren Jian and Qin Jiao have maintained a unified pace on the most critical issue: Wang Nima has always been alone.
As for whether it is a real person or a fictitious person, they know what they are. After the
turmoil, Ren Jian wanted Qin Jiao to sign a competition agreement. It is said that the legal affairs had been working on this agreement for six days, and Qin Jiao tore it to pieces on the spot.
he promisedAn oral agreement promised not to disclose who Wang Nima was. With the vacation funds given by Ren Jian, he turned around and started traveling around the country.
Birds each cast forest
true and false Wang Nima's turmoil, so that the legal affairs who runaway comics are busy once again.
perfect the contract format, abolish the original common template, in Ren Jian's words, do as much as possible: "When signing contracts with employees in the future, all possible situations that may occur in the actual business process of the company will be written in."
The new situation happened unexpectedly. On August 8, 2018, Li Di, the actor of the IP role "Tang Maru", wrote a long article "I am not "Tang Maru"" on Weibo, sued the company for improper contract, breach of contract, squeezed artist share and salary Too low.
At that time, the market price of the appearance fee of the artists under the brand was 100,000 yuan, while Li Di claimed that his highest single income was only 1,500 yuan, which was obtained after several negotiations with the company, which fully reflects Ren Jian The mantra: "You can be obedient if you are hungry."
The five-year labor contract presented by Li Di is a model in the industry. It stipulates the specific settlement method and settlement cycle of performance fees according to the performance of each performance. Both parties will negotiate separately, as to how much and when Give and how to give are all mysteries. The lawsuit between
ended in Li Di's case-the labor contract is not protected by the labor law, but only adjusted by the "Contract Law." After paying the price of real money, Li Di left the runaway comics completely.
won the lawsuit but lost the "top card", and the company was pushed to the forefront again, and Ren Jian was not happy. Although
has received nearly 200 million in financing and is valued at no less than 3 billion, he still likes to treat Boomman as a startup company, as if a startup company should live by feelings.
Even if the salary for the employees is lower than the market price, one person is worth two people, and even the strict contract terms are inevitable in his public relations. The blame is Li Di’s unwillingness and most Employees accompany us like this."
The domestic best-made Axiang, Tang Maru, and Zhang Quandan, all the mature IP actors who have finally left, are the hurdles that many MCNs including Baoman can't get around on the path of incubating IP and distributing content through multiple channels.
downstream is full-fledged Internet celebrities who want to fly solo, and upstream is a platform that has the ability to directly connect with commercial resources, hold flow switches, and hope to have one-line contact with Internet celebrities.
The MCN organization stuck in the middle has a set of legal affairs, content, and publicity teams, all of which are costs.
For example, Baoman has 603 trademarks, 14 software copyrights, and 63 works copyrights. The registration fee is quite a lot. What's more, there are many businesses such as animated films and websites, which can be said to move forward with heavy burdens, and you have to be careful with contracts. The entertainer runs away.
At this point, Baoman is very successful. Since the trademark of its IP was registered from the beginning, and the ownership of the IP was clearly stipulated in the contract, when the actor left, he could only keep the company's assets obediently. So even if the actor Li Di has left, Tang Maru's Weibo is still running.
Li Di should be content, Ren Jian let go of his "top card" for only two hundred thousand.
Qin Jiao, the network administrator, had a contractual penalty of 300,000 yuan.
A hood funeral
Qin Jiao still left the storm.
On March 12, 2019, Qin Jiao’s birthday, Ren Jian flew to Changsha to visit. The two had supper and played together for two more days.
Before leaving, Ren Jian took away Qin Jiao's headgear. Qin Jiao said that it was the first headgear of "Wang Nima". Qin Jiao thinksThis headgear is very sentimental, and Ren Jian likes to talk about feelings the most. After
sent away Ren Jian, Qin Jiao and Bozou Comics no longer have economic contacts. He decided to start his own business and put on Qin Aojiao's new headgear.
Qin Jiao originally planned to build up the Qin Aojiao brand, and then go to talk to Baoman about mergers and acquisitions to achieve IP reversion. After being reported maliciously many times, he just wanted to prove that he didn't have a team and he could get things done.
"Running comics and me, I think individuals and individuals are friends, but if you sit from the perspective of the company, I must be blocked and not allowed to speak. Because if I want to speak, I will Crushing will dilute the fans of runaway comics." Qin Jiao knew that the relationship between one headgear and the other would be a competing product.
Even if he knew there was a risk, he insisted on wearing a headgear-the headgear is a symbol, which means that all the thoughts are covered, and the eyes can only see the small piece of his mouth, which is very disguised.
and he put himself in his headgear, just to tell everyone, "The whole world is mine, I only live in my own world, full of confidence." The confidence of
is what Qin Jiao says. The dicks are very longing for".
However, the golden age of "Diaosi culture" is far away, and even the word itself, the frequency of appearance in the online context, is constantly decreasing. The Dapeng who once starred in "Men's Cock" and the white guest of "Unexpectedly" have already washed their feet and broke into the movie circle, and merged into the mainstream with a new attitude.
and the "diaosi culture" are accompanied by violence, and the past two years have not been easy. The highly anticipated movie "Future Machine City" only had a dismal 16.84 million at the box office, and the product upgrade failed at a crucial step. The original mainstay "Rampaging Incident" program was also impacted by the short video industry and had to be changed.
On September 6, 2019, in the last issue of the sixth season of "Rampage Incident", Wang Nima was surrounded by flowers and ushered in a ridiculous funeral. The story that the runaway comics would disband spread wildly.
has been paying attention to Qin Jiao of "Rampage Incident". He does not think that the show will really stop broadcasting. He speculates that Boomman will use the name Wang Datou to replace Wang who has indecent vocabulary risk, image and value damaged Nima, thus essentially keeping this gold IP.
But even if Wang Nima’s headgear is kept, will the online world that has been flooded by rapidly iterating sharp chin celebrities still keep a place, waiting for the return of the dead?
Wang Nima's funeral may not only be buried in a dusty IP, but an era.
The current title of "Rampaging Incident" clearly shows two Wang Nima, one of which is controlled and swallowed by the other. No one cares about who the
is eating whom.
