According to "Global Times" reports, recently, at the Cupertino headquarters in California, Apple held an online new product launch conference. At the meeting, Apple introduced the latest versions of several important products, the upgraded iPad and the latest Apple Watch. Under the new coronavirus epidemic, the market will pay more attention to new products, and will use this to judge whether Apple's achievements can continue.
It is reported that when promoting products, Apple has always had its own unique creativity. Apple’s president Cook and Steve Jobs before, both used press conferences to attract attention and stimulate consumption. However, affected by the epidemic, this "Science and Technology Spring Festival Gala" could only be held in another way, instead of being held online. In this regard, some marketing experts pointed out that it may be difficult to arouse the enthusiasm of the masses online. However, Apple has lived up to expectations and achieved good results. Apple is holding a new product launch conference the day after and Huawei "cut off supply". Some people said that this is Apple's "celebration", and some people think that the time has been determined long ago and has nothing to do with Huawei.
This time Apple is launching activities around "Time Flies". Apple Watch Series 6 will become the "protagonist" of the event. This new product adds blood oxygen detection and new sensor functions. In addition to this, more affordable Apple Watch SE watches will also be unveiled. The day before the conference, Strategy Analytics stated that Apple had defeated the Swiss watch industry with its own strength. Last year, Apple sold 30.7 million watches, compared with 21.1 million in Switzerland. O'Donnell of TECHnalysis Research said that during the epidemic, the economy is very unstable, and people are paying more attention to health, so Apple will launch lower-priced watches and high-priced products with health sensors.
Since 2020, Apple's stock price has been on the rise, and it has also led to the rise of technology stocks. Currently, compared with the beginning of 2019, Apple's stock price has more than tripled. However, some people believe that the economic and trade conditions between China and the United States will have an impact on Apple's subsequent share price. As Apple launched affordable products and discounted the iPhone product line, Apple became the fastest-growing mobile phone brand in China's second quarter sales. In the second quarter, China’s iPhone sales reached 7.4 million units, a year-on-year increase of 32%. However, President Trump issued a WeChat ban, and the US$44 billion Chinese market is under serious threat. Apple fans in China are considering whether to continue using Apple phones. If the ban persists and the trade war between the United States and China cannot be negotiated, Apple will also deviate from the normal track in the Chinese market.
Author: Willow
