IU Hotel through a series of empowerment, supports to strengthen the connection with each store, and effectively solve the problems encountered in the operation of the store.
"Wolf-like" iron army + efficient operation
to create brilliant performance
This brand empowerment, IU Hotel's strong horse and strong soldiers, officially opened the sales iron army in July. It aims to help each store's mid-year performance sprint, and it is also to give owners a satisfactory answer to protect the store's revenue.
For a long time, IU has always been a performance-oriented and result-oriented and active team. It is the continuous strengthening of these cultures that enable IU to build a young, cohesive and wolf-like sales team.
The first batch of IU sales Tiejun piloted in two cities Guiyang and Guangzhou at the same time. They managed every small goal of the team. They turned resource customers into asset management, recorded the date and content of each visit, and established an effective evaluation system. , Establish a systematic and data-based customer management system for visits, and accumulate team efficiency from quantitative changes to qualitative changes.
To check the pulse and pain points of prospective customers, take the hotel as the center, and visit customers within five kilometers nearby, including: companies, surrounding hotels, travel agencies, schools, popular business districts, etc.; "prescribe the right medicine" for stores with poor performance. " difficult store performance improvement week" special improvement of "" increased hotel revenue.
The sales force is advancing all the way in Guangzhou, constantly solving difficult stores. On July 15, 40 valid agreements were signed for Guangzhou Financial City store , the hotel’s OCC increased from 50% to 85% , and RevPAR increased to 207 on the same day; on July 16, it was the Guangzhou Huaguoyuan airport bus store Signed 53 valid agreements, OCC increased from 60% to 91% , and RevPAR increased to 235 on the same day.
It is worth looking forward to, combined with the operation model of Guiyang and Guangzhou, the sales force will expand rapidly. It will expand in Zhengzhou, Xi’an, Chongqing, Wuhan, Taiyuan, Shijiazhuang, Beijing, and Tianjin. Empower stores; it is expected that the sales force will be spread to the national market in April next year.
An excellent team, in addition to a mature operating system, is not without a high standard and reasonable evaluation system. " is promoted well, weakly eliminated, chasing the process, and getting the result " This is the soul system of the IU sales force, which also bursts fresh vitality for the IU sales force.
IU Hotel is a young brand, and the operation team is an iron army with a "wolf-like" culture.
And this "wolf character" comes from a set of standard, reproducible operating system, which includes product standards, service standards, operating standards, brand standards, etc. Only the basic standards are established to promote the implementation of core functions In order to gain a firm foothold in the market.
In IU, operation is both the advantage and the key. As the first "light and mid-range" hotel brand in the industry, IU Hotel strips off the non-core personality functions of traditional mid-range hotels, adhering to the value proposition of "play is justice" and use the Internet Thinking construction takes the cool play culture as its genes, so that IU can achieve good results while developing rapidly.
IU has been ranked No. 1 in the social hotel brand for 8 consecutive months.
In addition to the sales force, in the face of challenges and development in the market, IU hotels continue to achieve streamlined, lean, efficient, and diversified products with differentiated innovative standards in terms of organization and personnel. , Continue to empower and support stores, so that owners can feel more at ease and have more confidence in investing in the IU brand.
