Facebook hopes that 2.6 billion users will start shopping on its own platform, so it announced a service that will directly compete with Amazon and eBay.
The company announced on Tuesday that the service, called Facebook Shops, will allow sellers to create digital storefronts on Facebook or IG, and the company can benefit from obtaining consumption data. Zuckerberg, president of
, said that he has accelerated the Shops plan to seize the e-commerce opportunities triggered by the epidemic.
With relevant data, companies can improve advertising services and charge more.
Shops can help businesses complete conversions and transactions more quickly, and can drive Facebook advertising.
Considering the huge user base of Facebook, the threat of this move to Amazon e-commerce is worthy of attention.
However, Zuckerberg pointed out that he will not copy Amazon's end-to-end model, but will cooperate with existing e-commerce services such as Shopify to serve small businesses and be responsible for analysis and payment.
eMarketer analyst Debra Aho Williamson said that the social nature of Facebook will make its e-commerce unique, aiming at the social connection formed between consumers and businesses.
Facebook Shops reflects the characteristics of the company itself: users can contact the company through WhatsApp, Messenger or Instagram Direct. Analysts of
speculate that Facebook has the ambition to be a super application. It has assembled quite a lot of functions like WeChat to achieve a one-stop experience for users to send, purchase and pay for letters.
