Today Facebook CEO Zuckerberg announced in a live broadcast that FB has launched a new product-Facebook Shop.
This marks Facebook's reorganization into e-commerce. In the future, Facebook users can shop on FB Family Bucket, including Whatsapp, Instagram, Facebook and Messenger.
Merchants can choose which products to display in the store. Facebook users can find Shops on the merchant’s Facebook page, Instagram introduction, and Stories. Users can save the products they are interested in or place an order directly.
Actually, Facebook Marketplace has been available for a long time. Secondly, many of IG's merchant account posts have links to purchase products long ago.
But this time, the entire shopping process can be implemented in Facebook Shop without jumping to other third-party links. Shop will improve the online transaction experience by storing the user's payment information. Users can pay directly in Facebook or Instagram stores without having to repeatedly enter information such as payment methods and delivery addresses.
Facebook also plans to enter the live streaming mode. In fact, Instagram has released the prototype of the live broadcast function as early as 16 years, and this live broadcast mentioned that Facebook is testing this new function of live shopping.
So in the near future, when watching IG Live, it is very likely that you can see the purchase link of the product and you can click to buy it directly.
can be said that the current situation of the epidemic has also given birth to this product. Zuckerberg said in the live broadcast that Facebook's move is extremely important for rebuilding the current macroeconomic environment of the epidemic.
For some small businesses, online sales are a glimmer of light in the dark night. Facebook bet that bringing more small businesses like this to Facebook can help them through this difficult time on the one hand, and on the other hand it will bring huge business opportunities to Facebook itself.
Although it is free for businesses to create a Facebook Shop, more and more SME owners may place ads on Facebook to increase Facebook’s advertising revenue; on the other hand, when people use Facebook’s payment function to check out, Facebook will also Charge a certain fee.
On Facebook Shop, merchants can handle pre-sales and after-sales issues through Messenger, Instagram and Whatsapp. Facebook also plans to introduce a new feature that allows users to purchase products directly in the chat dialog.
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