announced today on Weibo that on July 9th, it had talked with Xiao Zhan studio on issues related to fan guidance and management. Weibo suggested that the star work team should strengthen the positive guidance and restraint ability of the fan group. For unofficial fan organizations that make improper behaviors under the banner of stars, take the initiative to report to the platform and cooperate with platform management.
Unofficial fan organization improper behavior is suspected of breaking the law, and you should not turn a blind eye to it. You must speak up and defend your rights and fulfill legal responsibilities. Xiao Zhan Studio agreed with the suggestions made by Weibo and made it clear that in the future, it will actively cooperate and support the management of the platform on the issue of official and unofficial fan organizations.
At the same time, Weibo shut down several large-sized characters who had led the curse war as punishment. The announcement stated that it will continue to communicate with more brokerage companies to create a good network environment.
Faced with the continued fan turmoil and rice circle culture, Weibo as a platform finally made its voice, but its point of view is that the celebrity team is expected to take up the responsibility of guiding, not relying on Weibo platform alone to screen.
Earlier, the official media issued a document "The account under investigation "change the vest" can speak at will? Beware of "Poison Traffic" Raging on Internet Platforms" expresses concerns about drug traffic. The official media believes that the existence of drug traffic should not be allowed to undermine the free voice of the public, and the diversified expression of "contending of a hundred schools of thought" becomes "the word of one family." More importantly, as a dissemination platform, the official media believes that “from the perspective of platform operators, bad money should not be allowed to drive out good money, and various noises should occupy the main channel of public opinion. Instead, it should play the role of administrator and supervisor. , Let the platform content production develop in the direction of positive energy. It is not just to close the account as a reason for the application of the safe haven principle.”
Therefore, the media believe that the guidance of the rice circle culture and drug traffic is more on the platform side.
and the well-known screenwriter and Wang Hailin also commented on Xiao Zhan’s affairs. He believes that “many official media’s responses to the celebrity’s request for krypton gold for minors are not enough”, and suggested that some online netizens focus on traffic stars Confrontation occurred, and each other's opinions were hostile. The root cause was "the flow of star-making mode under capital manipulation."
has to say that Wang Hailin's analysis is very pertinent. To eliminate the "cross-border" behavior of the rice circle culture and combat drug traffic, in fact, it is ultimately necessary to settle in the "flow star-making mode under capital manipulation." The resolution of the
model cannot be changed by either party unilaterally trying. This change must be from top to bottom, and the rice ring and the tuba are the bottom part. The superstructure of
is firstly bound by the relevant legal system, but it is actually the introspection of the traffic platform after it is subject to legal constraints. How does the platform use algorithms and manual intervention to balance public opinion points, maintain the timeliness and social value of popular news, so that truly meaningful hot topics become news, play a role in public opinion guidance and agenda setting.
When legal constraints and platform management are both implemented, as a rice circle culture, marketing is naturally gone.
In the end, it is the capital side who actively circumvents it because the road to traffic star creation is not feasible, and no longer uses fans for "control evaluation", so that the fan circle culture continues to interfere with the real life of the general public.
and celebrities will naturally understand in the end that professional skills and noble character are the basis for a celebrity to be popular for a long time. Relying on traffic, it may be able to exert strength in the short term, but for the long-term development of a star, it is not "a cure" or "a fresh trick". Speaking of the works, usually less exposure, maybe it is the future development path for the film and television industry to improve the quality and make the public more convinced.
finally advised fans in the fan circle that when you feel that you can control public opinion and there is only one voice on the Internet, the biggest crisis for celebrities is coming. This Weibo is just "killing chickens and monkeys" and must be aggressively rectified. If it comes to a higher level, I am afraid that the platform will also be damaged.
I don’t know how the rice circle culture can develop, and whether capital will turn the bow.
