1905 Film Network Special Article In the first half of 2020, as an important content of the video platform's strategic layout, online movies are showing a trend of rapid development. Not only the total number of online movies has steadily increased, but the number of tens of millions of accounted works has also increased sharply. The "Internet Movie Research Report for the First Half of 2020" jointly produced by the movie channel Rongmedia Center and 1905 Movie Network M Big Data shows that from January to June, there were about 391 online online movies on the whole Internet, of which 37 parts accounted for more than 10 million at box office. This is an increase of more than two times over the same period last year, and the cumulative box office reached 647 million.
Among them, "Qi Men Dunjia", which was launched on iQiyi and Tencent Video, won the first half of the box office in the first half of the year, with a cumulative share of 55.713 million, which increased the score of the 2019 box office champion "Ghost Blowing Lantern: Witch Gorge Coffin Mountain" by nearly 2100. 10,000, creating a new high in the box office of a single online movie; the second runner-up "A Chinese Ghost Story: Love in the World" reached a cumulative box office of 42 million, and the film also became the highest box office work on a single platform in 2020. The emergence of
boutiques is inseparable from the large investment and accurate research and judgment of the production organization at the beginning. Data from the "Internet Film Research Report for the First Half of 2020" shows that most of the leading production agencies are currently focusing on the online film market, forming a different film and television project development and production system that is different from the theater movies. This strategy of
has also achieved remarkable results. Three leading production companies, "Taomeng", "Qishuyouyu", and "Zhonglele" won TOP3 in the "List of Ten Million Network Institutions in the First Half of 2020". Among them, Tao Meng got the highest cumulative score (12.54 million yuan) with 7 films with a score of over 10 million, representing the films "Orochi 2" and "Sniper" have both entered the top five box office charts; Qishu Youyu scored 5 The film that broke ten million accounts followed closely, and the title work "Qi Men Dunjia" came from the company; the three films that broke ten million accounts, Zhong Lele earned a total of 87.039 million box office, and the company representative became the runner-up of the annual list "Qian Nu" Ghosts: Love in the World.
In addition, there are nine other companies that have achieved over 10 million film production in the first half of 2020. According to the analysis of the "Internet Film Research Report in the First Half of 2020", with the increase in online film investment, the cooperation between leading production agencies has become increasingly close, and all parties have achieved a win-win situation through joint production. Producers have fully realized that the quality of films is more important than quantity, and continuous content production capacity is becoming the core competitiveness of online film companies.
