is here! The movie " Yao" is set for August 21, 2020.
Guan Hu's war movie "Year Hundred" will be set for August 21st. This is the first domestic commercial blockbuster that the movie theater has fixed since its resumption on July 20. As the investment producer Huayi Brothers, CEO Wang Zhonglei (generally called Wang Zhonglei in the announcement) Weibo was also updated on the afternoon of August 21 after it was suspended in June last year. One year later, Wang Zhonglei's first Weibo update was "August 21st for "Eight Hundred", waiting for Chinese movies to come on." After 400 days,
was re-fixed
"Eight Hundred" by Huayi Produced by Brothers and Beijing Seven Impression Culture Media Co., Ltd., co-producers include Alibaba Pictures (1060.HK), Light Media (300251), Tencent Pictures and other companies. The film is directed by director Guan Hu , and is a war-themed film featuring actors such as Huang Zhizhong, Jiang Wu, Zhang Yi, Du Chun, Li Chen, and Zheng Kai. The background of
"Yaibai" is the Battle of Songhu in Shanghai in 1937. The battle at the Sixing Warehouse was the last defense battle of the entire Songhu Battle. There were only more than 400 soldiers in the warehouse. In the face of the 300,000 Japanese troops outside, he made an oath of "Even if the battle reaches one person and one bullet, I will never give up resistance." The director Guan Hu of
mentioned on Weibo that this film has many actors and actresses. The media has sorted it out. There are 7 movie kings and 3 movie queens in the movie "Eight Hundred", including Wang Qianyuan, Jiang Wu , Zhang Yi, Yu Ailei, Hou Yong, Ruan Jingtian, Huang Xiaoming, Liu Xiaoqing, Liang Jing, and Yao Chen.
It is understood that the preparations for "Yabai" are more than 10 years, and it took one and a half years to reconstruct the scenes on both sides of the Suzhou River, and the shooting time was nearly a year. The cost of online video transmission is 80 million US dollars, which is more than 500 million yuan.
On September 9, 2017, the movie "Yah Hundred" was officially launched in Suzhou; on April 27, 2018, after 230 days of shooting, "Yah Hundred" was announced. But on the eve of its release in June last year, the film was suddenly downgraded.
originally planned to cancel the screening of one of the opening films of the 22nd Shanghai International Film Festival on June 15 last year due to technical reasons. Only ten days later, on the evening of June 25 of the same year, the official Weibo of the movie "Yu Bai" issued a statement announcing the withdrawal, stating: "After negotiation between the film party and all parties, "Yu Bai" canceled the scheduled release on July 5 , Let’s not do the summer vacation, and the new schedule will be announced at another date.” After 404 days, the movie "Eight Hundred" has been fixed again. The official announcement will see you in the cinema on August 21 this year. The resumption of
is of great significance
It is worth noting that news has been revealed before the resumption of "Yu Hundred". On July 27 this year, the "Seventh Global Film Industry Chain Development Forum" of the Shanghai International Film Festival was held. Fu Ruoqing, Vice Chairman and General Manager of China Film Co., Ltd., and Chairman of China Film Distribution Co., Ltd. revealed at the forum, " "Eight Bai" may be released soon. During this year’s Shanghai Film Festival, talking about the new challenges of the film industry in the post-epidemic era, Huayi Brothers CEO Wang Zhonglei said that the film market should recover as soon as possible, and the main film companies must be responsible and come up with strong films to help the entire film market. To resume work. He said that for each important period starting in August, Huayi Brothers will come up with quality and attractive content and use practical actions to attract audiences back to the cinema.
In fact, the resumption of "Eight Hundred" is self-evident for Huayi Brothers. "Eight Hundred" is the most important project currently traded by Huayi Brothers, and it is also the first Chinese film to be shot with IMAX cameras.
In 2019, Huayi Brothers achieved revenue of 2.186 billion yuan, a year-on-year decrease of 43.81%; the net profit attributable to shareholders of listed companies was 3.96 billion yuan, while the company lost 1.09 billion yuan in 2018. In the first quarter of this year, Huayi Brothers had revenue of 229 million yuan, down 61.4% year-on-year; net loss was 143 million yuan, down 52.64% year-on-year.
In April this year, Huayi Brothers disclosed a plan for non-public issuance of A shares, and the total amount of funds raised did not exceed 2.29 billion yuan. On July 31, Huayi Brothers announced that it had reached a strategic cooperation agreement with China Merchants Bank. China Merchants Bank will provide Huayi with a non-committed comprehensive credit line of no more than RMB 1.5 billion.
Regarding the cooperation with China Merchants Bank, Wang Zhonglei said,This time, China Merchants Bank will provide a comprehensive credit line of no more than 1.5 billion yuan to the Huayi Brothers Film and Television Film Plan for use in the development and production of film and television projects and many other links. This time there are more than 30 cooperative films, and the film and television works will cover until 2023. It is worth noting that the share price of Huayi Brothers continued to fall after the news that the movie had not been released in June last year, and reached a new low of 3.21 yuan on April 2 this year. From June last year to April 2 this year, the share price of Huayi Brothers fell 36.71%. The market value of Huayi Brothers has shrunk from 80 billion yuan at its peak to 13.3 billion yuan today, a drop of over 80%. Insiders pointed out that the release of "Yai Hundred" will be a boost for Huayi Brothers whether it is from the company's operating conditions or capital valuation.
Film recovery still needs time
On July 16 this year, the National Film Bureau issued a notice on orderly promotion of the reopening of cinemas under the conditions of normalization of epidemic prevention and control.
Affected by the epidemic, many film and television companies have worrisome performance in the first half of the year. Judging from the announced performance forecasts, Aofei Entertainment, Huakai Creative, Jinyi Films and Wanda Films and other companies have lost net profits in the first half of the year.
On the evening of July 14, Wanda Films released its performance forecast, stating that it is expected to lose 1.5 billion to 1.6 billion yuan in the first half of the year and make a profit of 524 million yuan in the same period last year. Regarding the reasons for the decline in performance, Wanda Films said that it was mainly because the company’s more than 600 domestic movie studios have been closed since January 23, and overseas movie studios have also suspended operations at the end of March. "3" and other films were not released as scheduled. Although
cinema has resumed work and business, most of the movies released recently are re-releases and niche literary films. Many cinema practitioners expressed their expectations for commercial blockbusters, believing that the market can only drive the release of commercial blockbusters.
Everbright Bank Financial Market Analyst Zhou Maohua said that under the background of the film industry's gradual recovery and policy support, the darkest moment of the film industry is passing. However, considering that the global epidemic situation is still severe, there is still a lack of specific epidemic medicines. Concerns about the spread of the epidemic are still there, and a smooth flow of the upstream and downstream industrial chains of the film industry also requires a process, which means that it will take a long time for the "vitality" of the film industry to recover.
