cover news reporter Yang Fan
European and American theaters have pressed the "pause button" due to the epidemic. Theater operators who have been suspended for nearly two months have recently called out one person's name-Christopher Nolan. The new crown epidemic that broke out at the beginning of the year disrupted the "blockbuster schedule" throughout the year, and many films have been postponed to Christmas or next year. The Creed directed by Christopher Nolan is one of the few movies that insists on being released in the summer of July.
The English version of the "Creed" poster
will be available in major theaters on July 17, followed by Disney's "Mulan" to be released on July 24. These two films will carry the important task of revitalizing the global theaters. There are even some foreign theater owners who have spoken out: "When "The Creed" is released, our theater will open its doors!" In this tragic and decisive slogan, they have tied their destiny to the "Creed". together.
"Creed" animated poster
was born for the big screen. Never bow to streaming media
. Because of the epidemic, many Hollywood studios have turned to the streaming media camp. In order to avoid the loss of zero box office, some movies choose to pay online. What's more, ignoring industry rules and breaking the "window period" without authorization. Recently, "Magic Wizard 2", which has been making a lot of noise, was boycotted by many theaters. It is a typical case. Universal Pictures broke the convention and allowed the film to go online in advance to attract gold1 One hundred million U.S. dollars. In the past few days, the film has always incurred verbal criticism in the industry. The latest news on May 8 was that "Boss Jia" Justin Timberlake asked the filmmaker for a huge share.
The English title of "Creed" hides the mystery
In this era of "disintegration of courtesy and music", Nolan's "Creed" and the producer Warner Pictures still want to be a gentleman: this movie is determined to be on the big screen In theaters, never bow to streaming media. Starting from "Batman: The Dark Knight " in 2008, it is not difficult for fans to find that director Christopher Nolan continues to show his love for IMAX movie shooting specifications. Next, in addition to "Inception", he Almost every film directed, whether part of the clip or the entire film, was shot using the ultra-high-quality IMAX specifications. The "Creed" was shot on a full IMAX camera, and all 70mm film was used, and only 2D will be shown at that time. Because only 2D can truly interpret the beauty of film, the charm of the flow of light and shadow cannot be replaced by exaggerated and dim 3D projection. Nolan is a firm supporter of movie theaters, and "Creed" is only born for the big screen. Stills of "Creed"
Christopher Nolan who insisted on shooting with IMAX film machine
The voice of the theater practitioners: "To live and die with Nolan"
"sacrifice yourself, revitalize the entire movie market, and drive the market." Perhaps it also became Nolan's goal. Obviously, if "Creed" is released normally, the July "Resumption File" in North America is bound to be difficult to achieve box office results that exceed expectations, but it can indeed play a very important role in the recovery of the North American film market. Perhaps Nolan had already prepared for the worst in his heart. In fact, as early as 2019, "Creed" has been scheduled to be released on July 17, 2020. No matter how the virus is raging, and the "Dunkirk Retreat" of the surrounding colleagues, this movie is like the last side on the battlefield. The military flag, the show time on it has not changed at all.
Nolan is now recognized as a "rescue hero"
From May 7 to May 8, the "Hollywood Reporter" website and "Variety" magazine have published a lot of questions about whether "Creed" can become a "savior hero" "Articles and forecasts. European and American cinema owners recently also popularized a catch phrase: "Wait until the "Creed" is released." The Australian National Film Operators Association, whose member companies have more than 2,000 screens and 120,000 employees, issued a statement on Tuesday evening, saying that the association is "really The prospect of opening is full of enthusiasm," and plans to resume theater operations in mid-July. At present, they pin their confidence in attracting audiences to the cinema in Nolan's "Creed", hoping that with the appeal of Nolan's films, "guide the film industry to a revival."
, the "great god" Nolan
The magic of creed continuesPlaying "Through Time" to the extreme
"Creed" is the "magic wand" in Nolan's hands. What kind of magic power does this film with an investment of more than 200 million US dollars have that can make everyone see it as a rescuer? Nolan is the most talked about, is shooting a large number of "time and space" related movies. His masterpieces range from the blockbuster "Shards of Memory" to "Inception" and " Interstellar Interstellar ", all closely connected with time and space, and Nolan is also dubbed by fans as "the man playing with time and space." "Creed" is also a science fiction film about time travel. The English title "TENET" of the film is an interesting word. Both the positive and reverse order of the letters mean "principle" and "creed". The letter N It is the axis of symmetry of the word.
"Interstellar" poster
"Inception" poster
In the previous dynamic poster released by the film party, this word is constantly rotating in the black and white background, like the pointer of a clock. The film tells two story timelines, one for the near future and the other for 1950. Two opposing scientists tried to travel to the past, but they were caught in a conspiracy of confession. The protagonists exist in the two timelines of the past and the future at the same time, how far they can travel through the past and what they can do, such as the black protagonist containing the upcoming World War III. John David Washington, who played this role, is the son of Denzel Washington, and the male second is Robert Parkinson, who became popular with "Twilight".
extended reading
"life and death" within a week? Warner is considering whether to extend the "Creed"
. Prior to this, Nolan published a comment in the "Washington Post". He believed that movie theaters are "an important part of social life" and must be protected. He assured theater practitioners , He will do everything he can to help them stand up again. However, in the face of the North American epidemic, Warner Pictures’ plans for the film’s release have recently been "shaken".
"Creed" stills
The public has been hoping that "Creed" released on July 17 in North America will stimulate the recovery of the film market. Affected by the epidemic, many films have been postponed collectively until the end of the year or next year. "Creed" will be the first blockbuster to be released. With Nolan's golden signature, both theaters and audiences have full expectations for this film.
The industry predicts that North American theaters will resume work in June at the earliest; if the epidemic does not end, even the resumption of work will not necessarily bring good box office to new films. In particular, New York and Los Angeles, the two largest film markets in the United States and contributing 10%-20% of the US box office, are also hardest hit by the epidemic.
"Creed" Chinese version poster
foreign media reported that Warner Bros. will determine within a week whether to let "Creed" be released as scheduled, or postpone it to 2020. The production cost of "Creed" alone is as high as more than 205 million US dollars, and the publicity budget is high. Once it is determined, it will not change. This will not only determine the fate of the film, but also affect the future decisions of the North American film market and subsequent films such as "Mulan" and " Wonder Woman 2".
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