Recently, the IP craze has ebbed, and many companies or practitioners no longer mention it. At the beginning, various forums, various meetings, various propaganda and various blows seemed to be evidence of face-smashing in an instant. As the IP craze recedes, the so-called big IP seems to have been abandoned overnight. The so-called IP that many companies acquired at a high price during the craze were all in their hands. But IP still has its magic, but those who are eager for quick success are destined to not enjoy the fruits.
Avengers
The IP mentioned here is not an Internet protocol. IP stands for intellectual property, which is intellectual property. To say that the most successful IP operator known to the general public is none other than Disney. Its Mickey Mouse, Donald Duck, Snow White, and the Marvel series, which have been popular in recent years, are all Disney IPs. However, these IPs have almost decades or even hundreds of years of history. It can be said that they have existed during the Republic of China and even the Qing Dynasty, but Disney can give them new life. Similarly, these IPs also make Disney earn a lot of money through movies, TV shows, playgrounds, derivatives, etc.
Take the Marvel universe as an example. So far, Marvel’s global box office has exceeded $150. It can be said that it has been Disney's cash cow and cornucopia for the past ten years. But Marvel has been frustrated and changed hands several times since it was born and is now famous all over the world. "Avengers 4" is about to be released. It is said that the premiere ticket has been sold for 1,000 yuan, which will also put an end to the first stage of the Marvel Universe. There is no doubt that the Marvel Universe is successful, and its closeness to reality has allowed fans to recognize modern history even from Marvel.
In fact, many domestic companies are working hard to create their own classic IPs, such as "Pleasant Goat" and "Bear Infested" can be regarded as relatively successful IPs. The inferior of "Tomb Notes" can not be regarded as a successful IP, and its profit model is too single, let alone those who buy a fan-based novel and gather a bunch of freaks created by traffic stars.
Pili stills
I have been watching Pili puppet anime recently, and I suddenly feel that we are too late to meet. I have been exposed to this form a long time ago, but the image quality was vague at the beginning, and it was only available in Hokkien, so I just took a look at its dazzling special effects, and didn't touch the content further. Recently, I have been chasing after "Thunderbolt Heroes: The Knife of an Unusual Number" and "Thunderbolt Demon Seal", and watched the "Thunderbolt Wolf Smoke" series, and I was immediately attracted. No matter the plot or the special effects, the scenery, and the lines are particularly attractive. The profound knowledge of his lines involves Confucianism, Buddhism, Taoism, piano, chess and tea, and five elements and gossip. A thorough understanding of Chinese culture has crushed most of the previous fantasy and magical dramas, and it is a popularization of Chinese learning knowledge. The special effects are also very exciting, definitely more than fifty cents. The plot editor is one link after another, love, hate and hatred, intimate friends, fairy and evil, righteous and evil, all perform moving heartstrings, and characters such as Qin Jiaxian make the story interesting and vivid.
The names of the characters are also memorable, such as Su Huanzhen, One-page Book of Baishi Jinglun, Yeyu Cangshen, Qiluren, Mo Ruyuan, Shulou Longsu, Sword Fairy, Jade Xiaoyao, Jun Fengtian, Ming Jian Peeishi, Huangjian Guchen, etc., in the place names, such as Baiyu Realm Heavenly Path, Liuli Fairyland, Xifeng Pavilion, Heart Building Nest, Yunhai Fairy Gate, Yuehuang God, etc., can only be said to be admired. Of course, the names of the swords and even the names of the tricks of the protagonists are also eye-catching, such as the unprovoked Sword of the Darkness, the Yanna Magic Sword of Huaxinfeng, and the Sacred Dragon Bone Sword. There are also poems by the main characters, which are also very talented. For example, the poem title of the first male protagonist is true: half god, half holy and half immortal, all Confucianism and Taoism are all sages, and there are thousands of books in the mind. Master the civil and military half of the sky; another example is the poem title of Huai Biming, asking Naihe for sin: Leng Ye is impermanent, and sin asks the dead bones to be buried in the west wind, and another example is Xia Chenglin's poem title: Seven strings are stroked, where to find a friend, but Xiang Langyue Empty forest. Hanmo is disabled, and whoever has to make a difference, listen to Songtao.
These names or poems are elegant and refined, and they are eye-catching. Of course, there are so many characters in the Pili puppet show, there are not thousands but hundreds, and it is impossible for every name to be so surprising. In the past, I sighed that Jin Yong's name was good, but now I see it better than Pili puppet show.
Su Huanzhen
Puppet animation is an animation form of Pili puppet show. Puppet show is the puppet show. It originated in Zhangquan, Fujian in the 17th century, mainly in Quanzhou, Zhangzhou, Guangdong Chaoshan and Taiwan.Traditional local dramas performed by puppets circulating in the district.
The puppet’s head is a hollow human head carved from wood. Except for the puppet’s head, the puppet’s palm and the puppet’s feet, the torso and limbs of the puppet’s body are made of cloth. Put the gloves into the costume of the puppet to perform puppetry performance. In many early welcoming temple fairs, puppet show was one of the most frequently seen folk opera performances.
First-line students
Pili puppet show, because every play is famous for the word "Pili", written by the "Ten Chess" Huang Qianghua, and "Eight-tone Talent" Huang Wenze coordinated the speech. It has been more than 30 years since "The Golden Light of Thunderbolt" in 1988, and more than 2,400 episodes of the "Devil's Seal of Thunderbolt" have been broadcast in 2018, which is the backbone of Pili International Multimedia's puppet show.
The main operating distributor of Pili Puppet Show is Pili International Multimedia Co., Ltd. , which is headquartered in Taipei City, . established Big Bang (Shanghai) Culture Communication Co., Ltd. in Shanghai in 2015. Now all major platforms can see the mandarin version of Pili Puppet animation, the picture is more high-definition, and the comparison puppet is more beautiful than before. The costumes, props, etc. are very carefully. The most recent issue should be "The Knife of the Heroes of the Thunderbolt". The latest issue of Su Huanzhen and Suzaku Yundan talked about it at the Endless Days Hanging Platform. The lines involving gossip and tea ceremony made me sigh, no I must understand it, but it feels great.
Pili International Multimedia Co., Ltd. was established in 1996. It can be said to be a company with very experienced IP operations. It has a mature operation system from characters, clothing, swords, etc., and has many of its own derivatives in Taiwan. Camp shop. In addition to product sales and exhibitions, the store even has a dining area, which can be said to integrate leisure, entertainment and shopping. Big Bang has developed a variety of derivatives, such as stationery, posters, dolls, figures, clothing accessories and so on.
Big Bangli direct store
on the Big Bangli website, every knife, the name of each sword holder, has a very detailed record. Even the material of the sword, the maker, the moves, etc., are all clear.
Big Bang also developed the big movie "Journey to the East from the Sword", which can be said to be an attempt. I don’t know if there will be more movies in the future.
Beginning in 2015, Big Pili (Shanghai) Culture Communication Co., Ltd. was established to develop the mainland market. Pili Universe can be said to have just begun to rise. The Pili puppet show itself has some very stable fans. Now there will be more and more exciting Mandarin versions launched, more sophisticated productions, more realistic special effects, more detailed and beautiful dolls, I believe that more people will like it. Perak culture.
One-page book
Big Pili has rich experience in IP operation, all links are involved, and it also has a complete industrial chain. I believe Pili Universe will become China's Marvel.
