director Liu Ziwei in the communication scene was calm and rational.
Youku’s solo work "Chasing the Murder in the White Night" once aroused the ripples in her inner creation: "Is the level of domestic drama works like this?"
After watching "White Night Chasing Murder", she was very excited. Soon she had an appointment with the director 500. Two people in a bar in Sanlitun talked about the works in the early morning, and then they efficiently determined two things. Liu Ziwei joined the Arc Light Alliance, the first A collaborative project is "White Moonlight" focusing on women's perspective.
After completing the first feature film "My Heart Jumps", Liu Ziwei has been aiming at the direction of a new story. The story of "White Moonlight" originated from her friends in real life, an economically independent woman of the era, who is fighting for a career abroad, sir In the Lord, the "Pandora's Box" trusted by marriage was overturned by her husband. In the face of derailment, all women are Sherlock Holmes.
The screenwriter ofconsists of three women, A Fei, Wang Yuqiong, and Wang An'an, including the final female editor, Liu Ziwei teased that the creation team of "White Moonlight" this time has formed a women's army. So in the end, there was the first domestic "Her Suspense" boutique drama produced by Five Hundreds, directed by Liu Ziwei and starring Song Jia, Yu Entai, Liu Mintao, and Huang Jue.
"Her Psychology": The story of the first domestic "Her Suspense" boutique drama undercurrent
refers to "derailment", and most people think of it as a cool drama where women grab and tear their bags and finally get revenge. This is a social problem. There is a bit of "dog blood" because people have seen too many "wives vs. little three."
But "White Moonlight" is restrained. Ever since Zhang Ailing’s "Red Rose and White Rose" was finalized, the literary and artistic temperament of "White Moonlight" has emerged. Aside from the plot twists and hidden lines, just the heroine who wants to quit smoking can't help it. The action of smelling smoke can reveal a sense of advancedness: not only the advanced processing level of the audio-visual lens, but also the reality that puts aside exaggerated scenes without reducing the tension of drama.
In "White Moonlight", Song Jia, played by Zhang Yi, is an architectural designer whose career has risen steadily; while her husband Zhang Xin (played by Yu Entai) took the initiative to resign after having children to take care of the family and became a full-time milk dad. With money, status, love, and family, everything looks perfect. Everything is just as the refreshing copy in the trailer says:
"Perfect husband, perfect marriage, perfect... cheating."
This is a very literary slogan, and the audience can chew out the feelings of nostalgia, hesitation, unwillingness, and gradual anger of a woman who is a "badhearted" woman.
The apparent calmness and the turbulent eyes resonate quietly. What the main creator really wants to shoot is the heart of women.
Compared with the perceptual restraint of the heroine, as an intervener, Liu Mintao's opponent image is also very gentle-director Liu Ziwei does not want to portray the derailed person and the mistress as a facial creation-the script of "White Moonlight" also wanted to go. The route of "Fatal Woman", some core event settings of the heroine, responded more sharply, but Youku and the main creative team quickly determined that the plot setting needs to be in line with more current user empathy points.
is that the broadcast period is short and the promotion is too difficult. However, Xie Ying, general manager of Youku Drama Center, and producer Wubai firmly believe that there will be a group of very loyal audiences for boutique skits such as "White Moonlight". "It is enough to do a good job of vertical segmentation to face these users. ".
With this confidence, the quality of the drama has indeed reached the height of the movie level: 12 episodes of the short drama were shot for a full 58 days. The hand-held images in the play use a slightly shaking lens to contrast the ups and downs of women's hearts, creating a real sense of breathing. The filming location was selected in Qingdao. The sea area where the story took place had a light gray tone, a tender, romantic atmosphere, suspicious and reversed. This was a gentle battle in the siege of marriage and an escalation battle from the film team.
Liu Ziwei even changed the editor once-she believes that only women can truly edit the inner world of women. When women are in the world, they rely on intuition, sensibility, and sometimes even some too direct characteristics, which are restored in the later editing. Liu Ziwei sighed during the interview: "AfterThe editor who came here knew exactly what he wanted. ”
The details, meticulous and delicate, truly resonate with women’s psychology and perspective. The triangular combination of "female director + female screenwriter + female editor" presents an extremely feminine chemical reaction. This is exactly the charm of "White Moonlight".
"Her Suspense": A new subdivision of the old suspense theater
In the background of theatricalization, Youku has been cultivating suspense types for many years and has accumulated many users.
In the past, people used to think that the subject of suspense was male. On the day of the media viewing, Xie Ying, general manager of Youku Drama Center, answered our questions and shared a set of data. The proportion of women in Youku’s "Suspense Theater" can account for nearly 60 %.
"In the field of suspense, if male audiences pay more attention to hard-core scenes such as gunfights and melee combat, female audiences prefer the reasoning process of decoupling."
However, the creative dimension of suspense themes does not match and is out of balance with the female audience's love for suspense themes. In suspense-themed works, the core female images are almost absent. Few female characters support the suspenseful context. What's more, they are often the source of production chaos.
In this context, Youku "Suspense Theater" has created a subdivision track of "Her Suspense". In the "Her Suspense" series, women will no longer be the "tool-type" role of foil, but the main promoter of the plot. These stories want women to be cared for by real realism, rather than people's (especially men) subjective conjectures.
"Hope to take female vision as the main body, and even enable her to become the dominant and foothold of values, which is the main driving point in our field." During the communication, Xie Ying said to us.
As the first work of "Her Suspense", "White Moonlight" directly hits the empathy of social women.
"First", represents the first, and also means the unknown. Every step of the process is to ask for directions.
For example, although Xiaosan has always been a hot topic, the creative team does not want to emphasize this point. Regarding how to handle the show well, the producer 500 had discussed with director Liu Ziwei, and even overthrew it many times, and finally made a somewhat risky attempt-completely from a female perspective, and specifically talked about the derailment. Things, even with perceptual subjectivity-ordinary film and television companies and platforms dare not do it. At this point, Youku, which is cooperating with them, is more advanced and bolder.
"Her Suspense" is different from male suspense. What "White Moonlight" wants to convey is: how women create themselves and how to be self-consistent with the outside world in the great social changes. Through the derailment of the surface of "White Moonlight", we will see the general predicament of contemporary women in marriage and the workplace. It is like a gentle knife to confront women's offense and defense.
What it says to women is that the most important thing is to understand yourself and see exactly what you want-this is actually the core expression of the whole "her suspense" content, attracted by different stories.
At present, "Thorn" and "Girls in That Summer" have already taken the lead. "White Moonlight" landed today (19th). The list of "Her Suspense" also includes "Corridor Pavilion" and "Mist Tracking" Many diversified drama series such as "Sto" will explore women's empathy topics from more perspectives. Marriage, workplace, mid-life crisis, growth and social survival are all developed from a female perspective, and delicate emotional experiences are incorporated into the intense narrative.
"She Advocates": Women's Overweight Innovation in Subject Content
"Her Suspense" is a powerful tool for Youku to add weight to women's subject content. Here, what thoughts have they made around women?
An obvious fact ofis the advent of "the mood of the age of middle-aged women".
In the past female-oriented content, most of the female roles are stereotyped. For example, the girls in the youth drama are silly, white and sweet, the female white-collar workers in the workplace drama are either in love or in the blog, while the costume drama is all the heroines who gradually grow up with the help of men. In addition, most of the "they" that can be seen are only young "girls", and there are very few group portraits of mature women.
Obviously, these are not objective, and they no longer conform to the current social mood. calendarWith the improvement of society, the proportion of middle-class women has been increasing, and the independent thinking, resistance and aggressiveness of female roles have become more calm. The society appreciates the independence and wisdom of mature women, and women of different generations also respect the capable and agile "middle girls" and draw spiritual energy from them.
Youku keenly captures this social sentiment and pays attention to the three-dimensional and plump female image of the "Middle Girl Age". For example, in the creation of the "Her Suspense" series, they strongly advocated this point and showed more The super-A and super-sassy side of independent women such as female criminal police and female architects, they will deal with things calmly and wisely, and at the same time, they also have the real side of fragility and need to be cared for. In this kind of expression, women are no longer only one-sided, flat people, but more three-dimensional and seen more faces.
raises his gaze from "her suspense" again, we can also see that in Youku's future female content system, no matter what type, ancient costume or modern, the spiritual temperament of growth and new women is almost The core proposition that runs through each play.
suspense films will have women’s psychological growth in cognition and coping with social cruelty; campus drama youth dramas will show girls’ experience and growth from students to adults in a universal sense; dramas will have modern Even after the ancient women suffered setbacks, they grew from weakness to heroism in life: all of these are in line with the current social trend of women's deep awakening of independence and self-consciousness.
focuses the huge lens on the inner heart of women of all ages, accurately extracts the "needs", and then creates more and better quality dramas based on this. Youku has grasped the shining light after the information gathering in the Internet era, and has constructed women's overweight innovation in the subject content.
