wen | Zhou Rui
In 2014, the novel "Full-time Master" by the starting point great "Butterfly Blue" was serialized for 3 years and finally ended. At that time, the number of recommended starting points for the novel exceeded 5.56 million, with 23 million hits and a reader rating of 9.3. Tag related to full-time masters was one of the most popular topics in the UGC circle.
Since 2014, "Full-time Master" has been adapted in various forms such as animation, comics, stage plays, mobile games, etc. In the national comic market, "Full-time Master" is a head work with both broadcast volume and word of mouth. IP audience The coverage and fan expectations are evident.
-and all this is just the background of the broadcast of the "Full-time Master".
Faced with the mature IP industry chain and diversified fan groups of "Full Time Master", does the show party feel pressure? The answer is yes.
has been planning for filming in 2016 until it is officially broadcasted today. It took 3 years. The drama version of "Full Time Master" has been devoting one by one in terms of script polishing, cast casting, scene layout, shooting technology, and spiritual core communication. In addition to novels and animation adaptations, he brought to the public a version of works that retain the essence of the original and have innovative content, which resonated with young audiences. Behind this is not only the pressure brought by various adaptations of the previous works, but also the determination to build industry benchmark works.
As of 8 o'clock this evening, the microblog reading volume of the drama version of "Full-time Master" reached 640 million. Fortunately, under the expectations, the final result of the drama version of "Full-time Master" is not bad.
Determine the tone of the story and build a script for the script
In 2016, the drama version of "Full-time Master" entered the stage of preparation. In order to create a solid and perfect script as much as possible, the team spent nearly a year discussing the content and trying to write A balance is struck between fans and general audiences. It is difficult to adjust, and it is not easy to achieve this balance.
"We have thought about who the target user of this show is. Is it the original fan of "Full Time Master", or the group that likes e-sports, whether it is male or female users. At first, we wanted to cover these audiences, but After many deductions, we found that the more you want it, the harder it is to make it. Our script is also being developed several times," said Yang Xiaopei, the chief producer of the play. During
's exploration this year, the creative team is also thinking about how to position the drama version of "Full-time Master". Various popular themes have emerged in the film and television market in an endless stream, and various IP dramas have gathered together, but there are not many works that can really attract public attention, and the works recognized by the market have different characteristics. The uniqueness of the "Full-time Master" IP is that it not only has high-quality and unique themes and content, is perpendicular to e-sports, but also has a rich character group portrait and a spiritual core of "not afraid of coming back, insisting on love". And compared to leveraging the mass market with circled content, mental resonance is more penetrating.
In the end, the drama version of "Full-time Master" decided to amplify the sportsmanship of e-sports in the original work, not constraining to a certain content circle, positioning the audience as a young group, and using competitive competition as the content background to create a universal A youth passionate inspirational drama that resonates with value and emotion.
chooses innovative technologies to build a bridge between online and offline perceptions. After clarifying the audience positioning, the next question facing the drama version of "Full Time Master" is how to bring the large-scale online virtual content of "Full Time Master" into reality world?
's previous animation adaptation of "Full-time Master" is the first time in China that the text of the "Full-time Master" novel has been transformed into visual images. The gorgeous and changing "Glory World" in the novel and online contests between players have changed from text to two-dimensional images. Among them, the animation carrier has a natural advantage in the presentation of the "Glory" world in the novel. On the one hand, due to the natural landing advantage between ACGN cultures, switching between online and offline is a matter of course; on the other hand, animation and novel content have the same content. Based on the creation, with novels as clues, animation has ample room for imagination, character painting can accurately realize the switch between virtual and reality, while ensuring the character's emotional characteristics and continuity.
But in the domestic TV drama market, the live-action interpretation of "Full-time Master" means that the online virtual world and the offline real world must be integrated in a relatively realistic perspective. Previously, there were no dramas on the market that were deeply involved in the themes of e-sports, and no dramas had such high technical requirements for virtual presentation and special effects online. How does the drama version of "Full-time Master" smoothly realize the transition between the virtual world and the real world,The two states are merged to form a 1+1>2 effect. For this problem, the team constantly deduces and thinks about multiple solutions, such as whether to use animation to build an online world. But this method undoubtedly has the color of picking up the teeth. The drama version of "Full-time Master" obviously does not want to simply repeat the classics. After a few thoughts, the
team set their sights on the world's leading motion capture technology and engine shooting. This kind of technology is no stranger to audiences. Previously, Spielberg's "Number One Player" that satisfies the wishes of the world's two-dimensional fans, the world-famous Marvel "Avengers" series and other Hollywood science fiction blockbusters have matured the use of motion capture and engines. Shooting method. But this technique has never been used in domestic dramas. "Full Time Master" decided to be the first person to eat crabs.
It is well known that for a 120-minute Hollywood movie, the ratio of special effects is usually around 50-70 minutes. However, the online part of "Full Time Master" accounts for more than 300 minutes of volume. Obviously, this is a bold breakthrough. With
engine shooting technology + reasonable adaptation, can the drama version of "Full-time Master" reproduce "Glory"?
uses engine shooting technology in the series. How effective is "Full-time Master"? The result is satisfactory. The
drama version of "Full-time Master" uses dynamic capture technology to capture the changes in the actor's movements and expressions, and restores the virtual world with real-life CG, so that each character presents a simulated virtual image, which not only preserves the uniqueness of the actor, but also takes into account the virtual world. Realism.
From the perspective of virtual world presentation, compared with the animation version with European medieval retro fantasy picture style and costume design, the drama version of "Full Time Master" is more realistic. The actors maintain their facial emotions by dynamic capture, and their expressions are relatively real and natural. , The action is close to reality while maintaining the movement position, and the character modeling is more similar to the real image. The online parts such as Novice Village, Spider Cave, Frost Forest and other scenes in the tenth district are very elegantly designed. Monsters such as the dark night cat and monster have been carefully designed and polished from their eyes to hair.
and sincere dedication will be rewarded. Most of the audience praised the special effects of the drama version of "Full-time Master". "The virtual screen of "Glory" is very well designed and has a sense of substitution. "The CG is really good and the battle scenes are very smooth." The original author, Butterfly Blue, also commented, "The battle is very burning."
For the industry, this is the first time that movie-level engine shooting technology has been used in drama creation on a large scale in China. It is unprecedented in terms of industrialization and innovation. The first person to eat crabs is worth remembering by the audience.
and only technological innovation is not enough. In order to better create the work, "Full-time Master" has also been carefully adapted in terms of role interaction and plot display. On the premise of maintaining the original tone of the novel, more details have been added to assist Ordinary audiences understand the content of the drama, feel the emotions of the characters, and give the whole work a creative color, not just a simple "reduction".
This is consistent with the wishes of Butterfly Blue. "I am curious about any adaptation of "Full-time Master". I am curious in what way it will be presented." Butterfly Blue said, "When "Full-time Master" is a new When the art form of "Zhou Lan" is embodied, I hope to see things that are not in the text of the novel." The
drama version of "Full-time Master" did not disappoint Butterfly Blue. Ye Xiu, played by Yang Yang, has both the self-confidence of an e-sports god and the confusion of an ordinary person. For example, although he is an e-sports god, but he just arrived at Happy Internet Cafe, he does not change light bulbs or water buckets, and frequently makes trouble; Jiang Shu Chen Guo, played by the movie, has a direct temper and is obsessed with "One Autumn Leaf", but when she sees the deity, she is ignorant, careless and cute. The interaction between the two, various details and sparks, make the characters such as Ye Xiu and Chen Guo more realistic and smokey.
"The interaction between Ye Xiu and Chen Guo is actually not available in the novel, but it (the drama version of "Full-time Master") is added, I think it is very interesting, and the whole character immediately becomes lively." Butterfly Lan sighed.
At the same time, the drama version of "Full-time Master" has also made adjustments in the plot display. Like the beginning of the drama version, an e-sports competition leads to the relationship between Excellent Era, Tiny Herb, Blue Rain, Tyranny and other teams, highlighting the relationship between Ye Xiu and Sun Xiang. This game is not in the original novel, and the change of the drama version is intentional.
"As the presentation of film and television content, it is necessary for the audience to more intuitively understand the relationship between characters,The history of the team and the competition schedule, etc., such a background introduction can actually help the audience to sort out the subsequent plot. "Yang Xiaopei explained.
also gave the audience a better sense of substitution. When each character appeared on the show, the series was specially marked with the character introduction, and the actual name of the character, ID name in the virtual world, occupation, etc. Information. This is a deliberate design of the drama version of "Full-time Master" to help the audience clarify the relationship between the characters and the trend of the plot.
For the film and television market, the drama version of "Full-time Master" is a new blood in the market. With hot themes such as sweet pets and suspense, the emergence of sports and competitive themes provides new choices for the market. What is more valuable is the kindness and determination behind the drama version of "Full-time Master", it is not just to please a certain circle Or a group, but want to provide a spiritual food for young audiences, to show the essence of the spirit of "love" to young audiences. At the same time, with shooting technology as a pioneer, we will test the water for technological innovation and industrialization of the film and television industry and create more content Creation path. There is a famous line in
"Full-time Master", "If you like it, take everything as glory." In the future film and television market, the drama version of "Full-time Master" may also leave a glory because it is in the content. When the market hesitates, it brings new possibilities to the industry.
