A series of "Chen Xiang 6:30" assembled by short videos, why is it so popular?

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"Chen Xiang 6:30" is a hilarious miniseries directed by Chen Xiang active on multiple short video platforms. On January 8, 2015, it was continuously updated on Tencent Weishi every day, and then logged into short video platforms such as Meipai, Miaopai, and Kuaishou. I believe everyone must be very familiar with the roles of Zhu Xiaoming, Mushroom Head, Sister, and Qiuqiu. Humorous and humorous, funny but not vulgar, and a godly ending that always "turns over".

A series of 'Chen Xiang 6:30' assembled by short videos, why is it so popular? - Lujuba

On July 11, the familiar "Chen Xiang's Farewell to the Heavy Building at 6:30" was launched. It is still the same main creative team and high-quality online video attracting fans. However, this time at 6:30 is more literary, and the funny contains more traditional cultural sentiments. The current Douban score is 6.8, which is very satisfying as a network IP movie.

A series of 'Chen Xiang 6:30' assembled by short videos, why is it so popular? - Lujuba

​​In 2017, the first film of this series "Chen Xiang: 6:30 Nonsense" was launched, focusing on the fantasy entrepreneurial story, with a score of 6.0 on Douban. After the launch, the box office accounted for more than 13 million, becoming a box office revenue year The TOP5 list is relatively successful in word of mouth and box office.

A series of 'Chen Xiang 6:30' assembled by short videos, why is it so popular? - Lujuba

In 2018, "Chen Xiang 6:30: Iron Head Invincible" was launched. The film mainly focuses on real life, and adds social criticism while continuing to relax and humorously, triggering positive thinking. The box office revenue of this film exceeds 3000 Wan, ranked 2nd in the 2018 list, , with a Douban score of 6.2, a significant improvement over the first. While retaining the funny short video style of "Chen Xiang 6:30", he boldly joined discussions on hot topics such as usury loans, campus loans, naked loans, etc., to speak out for the society and thought-provoking.

​​This year's "Chen Xiang: The Heavy House at 6:30" is quite different from the previous two. It combines the culture of Dian opera, expands the artistic thickness, and incorporates traditional cultural elements. What is even more commendable is that the team is well integrated into the local opera Dian opera in the comedy and black humor that the team was good at, adding the charm of traditional culture.

"Chen Xiang 6:30" is good, but fortunately it captures the essence of funny, and "Chen Xiang's 6:30: Farewell" is good first in the content, which is the basis for the popularity of all film and television content. Such high-quality movies are scarce, especially in the movie market of online movies. It is reported that this movie is the first work of iQiyi's joint marketing plan. It has received the joint marketing of iQiyi's team resources and funds. Together, the two parties have tapped a wider audience group and enabled this good movie to achieve better results. I believe the "Chen Xiang 6:30" series will bring you more surprises in the future!

Life is like a drama, but at the end of the song! What do you think of Chen Xiang at half past six? Welcome to leave a message and discuss!

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