The twelfth issue of "A Longing for Life" comes as scheduled, and what makes people complain about this issue is the film promotion that runs through the entire program. The eleventh and twelfth episodes of
invited the directors of the film "Shanghai Fortress" Teng Huatao and Lu Han as guests. Since the film director and starring role have been invited, it will inevitably be a movie promotion. I thought "The Longing "Life" will learn the lessons of previous issues, but never expected that the publicity of "Shanghai Fortress" in the 12 episodes of the program is everywhere.
"Longing for Life" was originally a show with the main theme of returning to life, but after the latest season of the show was broadcast, it has been complained about. Among them, "Yearing for Life" is becoming more and more propaganda platform. .
In the 8th episode of the program, Wu Yifan took the opportunity to promote his new work "Big Bowl Wide Noodles", which is regarded as a precedent for the program to promote works. Later, in the episode of Ren Xianqi and He Lan Dou Chen Feiyu, Ren Xianqi promoted his new movie with Yang Zi in the show, and He Lan Dou and Chen Feiyu also promoted "The Best of Us."
has a feeling that the program directors and hosts are not used to the guests’ use of the program to promote their films. Even the host is very keen to help the guests to promote the movie, which also caused the audience to complain.
may have played a role in the audience’s complaints. The next two shows were very regular, but I never thought that it was only after two shows. Yesterday’s "Longing for Life" began to pile up movie promotion in the show. , It can really be said that it has been taught repeatedly.
From the beginning of the show, Peng Yuchang gave a big slogan to "Shanghai Fortress": Delunsu assisted "Shanghai Fortress", but Delunsu did not help "Shanghai Fortress", so it was a little deliberately suspected of advertising. Now, even He Jiong couldn't stand it and stopped Peng Yuchang.
Another scene is when a table of people are eating, Huang Lei led the topic to the process of film creation and casting. After breakfast the next day, a group of people sat together to take a group photo. It should be arranged by the director. Yes, everyone yelled "Shanghai Fortress" together. Even the blackboard behind it said "Shanghai Fortress". It can be said that the promotion of the movie "Shanghai Fortress" can be seen everywhere.
The audience can understand the situation of inserting promotional works in variety shows, but it is a bit of turning the cart before the horse, such as "Longing for Life", to promote the film throughout the entire program. The reason why "Longing for Life" is loved by the audience is that the program itself is different from other entertaining variety shows. The program leads the audience to experience rural life, full of novelty; the second is that the program allows us to see The other side of artists makes us closer to the artists.
Today’s "Living for Yearning" is interspersed with many advertisements and publicity, which has become a kind of publicity platform. This will inevitably lose your audience. Just imagine: 120 seconds of advertising video will make the audience impatient, let alone the whole How about inserting publicity in a variety show? What do you think?
