Withdrawal, postponement, suspension of filming, closing of cinemas, press the pause button, the global film industry may enter the "winter period."
In February, there will be no cinema movies; in March, it is estimated that there will not be either. The epidemic is raging and it is spreading to the global movie circle...
"Mulan" official announcement: Withdrawal!
On the evening of March 12th local time, the UK premiere of "Mulan" was held in London. Liu Yifei and other creative actors attended the event. And just a few hours later, Disney officially announced that “Mulan” would be withdrawn globally due to the new crown pneumonia epidemic.
On March 13, the official Twitter account of Disney's "Mulan" announced: Director Niki Caro wrote a letter to fans announcing the global withdrawal.
Source: Twitter
said in the letter: “Considering the changing epidemic situation nowadays, "Mulan" has to be postponed globally. But our hearts are with people all over the world who have experienced this epidemic together. Mulan’s fighting spirit can inspire those who are fighting the virus for our health." As soon as the news of
came out, the Internet suddenly exploded. You know, a few hours before the announcement of the movie’s withdrawal, Disney just ended "Mulan". The UK premiere event, only 4 days ago, "Mulan" also held a grand world premiere in Los Angeles. As the protagonist, "Sister Fairy" is even more busy, with 23 overseas magazines and overwhelming propaganda before and after Dengfeng, is it to withdraw files?
Of course, the fans are the most excited, but many fans said: willing to wait!
Source: Twitter
Niki Caro also expressed his gratitude to the fans, and hopes to witness the legend of Mulan on the big screen with the global audience as soon as possible. But as for when it will be released, I don't know yet! The loss of
to Disney due to the postponement of the release is a certainty.
dropped 200 million US dollars, Disney: Lost his wife and broke down
"Mulan" as Disney's blockbuster 2020, has high hopes.
According to multiple media reports, "Mulan" cost more than 200 million U.S. dollars (equivalent to RMB 1.4 billion) and is the most expensive one in the live-action remake of Disney animation. It's really unambiguous when Disney throws up the money!
For Disney, "Mulan" may become one of the best-selling movies this year, and it is expected to be a huge success globally, especially in North America and China.
Major platforms have also shown an optimistic trend in the North American box office forecast of "Mulan". Both Dead Line and THR have given US$85 million in North American opening results. Forbes even mentioned in the report, “Mulan may not have to enter China, it is enough to be a blockbuster.”
Source: Forbes
Simple calculation:
, the production of Mulan is $200 million at the box office. Look, the global box office of "Mulan" needs to reach 600 million U.S. dollars (equivalent to 4.2 billion yuan) to reach a balance of payments. If you count 85 million in the first week of the painting, you can pay back within a few weeks. This is only the North American results.
However, affected by the epidemic, some cities in the United States are also taking measures to close movie theaters to prevent the epidemic from intensifying. The Chinese cinema was closed around the Spring Festival and has not yet reopened.
Source: Upstream news
In addition, some important movie market countries such as Japan, India, Italy, South Korea, France, etc. have also taken emergency measures to close or restrict movie theaters.
Source: Network
This is terrible for Disney! Before
, Disney also had too many live remakesClassics such as "Alice in Wonderland", "Beauty and the Beast", "Aladdin", "The Lion King", etc., have been well received in the market, and the box office has also achieved incredible success, especially outside North America Area.
According to Comscore data, Disney's box office of this type of film outside North America has accounted for 60% to 69% of the total box office.
Source: Comscore
The proportion of "Mulan" may be higher, after all, this is a Chinese-style story. Like the previous "Great Wall", it earned 170 million US dollars in revenue in China, but only 45.5 million US dollars in North America.
This time, Disney, who wanted to make a lot of money, never thought that the temporary withdrawal would fall on his own.
In addition to the film withdrawal, Disney had to suspend some ongoing shooting plans. This epidemic has caused a heavy blow to the global film industry.
The global film industry has lost as much as $5 billion.
"Mulan" is not the only Hollywood movie affected.
The horror thriller "A Quiet Place 2", originally scheduled to be released worldwide in mid-March, is now withdrawn;
Marvel "New Mutants", originally scheduled to be released in North America on April 17, is now withdrawn;
global action film "Fast and Furious 9", originally scheduled for global release in May, is now postponed to April next year;
Hollywood action film "007: No Time to Die", originally scheduled for global release in April, is now postponed to November;
live-action fairy tale movie "Bidder Rabbit 2" is now postponed to summer;
Pixar’s new cartoon "The Magic of 1/2" has been postponed from March to April; some analysts predict that the epidemic will cause the global film and television industry to be as high as A loss of 5 billion US dollars (nearly 35 billion yuan). The pain that the domestic film industry has experienced is being staged globally.
Source: The Hollywood REPORTER
If the epidemic worsens worldwide, this number may become even higher.
Due to the continuing impact of the epidemic, the stock prices of many Hollywood companies have plummeted since last week.
Source: Disney stock price trend | Oriental Fortune.com
Source: MGM stock price trend | Sina Finance
In addition to the loss of the production company, theaters also face heavy losses. According to estimates by the National Association of Cinema Retailers (ANEC), in response to the epidemic, Italy has closed 850 cinemas or 1,830 screens, accounting for 45% and 48% of the country's cinemas.
, the well-known lifestyle magazine "Vanity Fair" (Vanity Fair), even hit the shocking title: "Has the Coronavirus Destroyed the Film Industry?" 》
Source: Vanity Fair
Withdrawal, postponement, suspension, movie theaters closed, press the pause button, the global film industry may enter the "winter period."
It is undeniable that this sudden epidemic has become a tough battle facing filmmakers all over the world.
But we believe that we will definitely get through this difficult time, and every winter's end will be spring blossoms.
See you in the cinema.
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