TISSOT PRS 516 series watch, the dial seconds hand uses relay timing ingenuity, full of fun, 34,800 yuan.
CITIZEN presents the F900 special edition watch endorsed by Takeshi Kaneshiro. It is black and blue, and it is a refined city. Only 200 pieces in Taiwan, 79,800 yuan.
CITIZEN welcomes the 40-year-old Eco-Drive and presents a limited edition F150 watch, limited to 150 pieces in Taiwan, at 69,800 yuan.
TISSOT will launch the first Ballade series of watches with silicon balance springs in the third quarter, arousing the interest of watch fans.
SOGO Zhongxiao Hall Hamilton Khaki Royal Wind Chronograph Watch 53,900 yuan. From now on, purchase Hamilton watches at the Jingguangtang counter on 7F of Zhongxiao Hall, and give Hamilton x ID4 Interstellar Terminator 2: Interstellar Rebirth Movie Commemorative Kettle. The quantity is limited while supplies last.
MIDO Baroncelli Heritage timeless series replica ultra-thin watch market responded well, assisting the brand to stabilize its performance, priced at 35,500 yuan.
According to department store observations, watch brands are declining due to the poor economy. High-priced watches are most affected by the decline in the number of customers. The medium-priced watches have a significant decline in entry-level models. Pacific SOGO Department Store stated that 20,000 to 40,000 yuan entry-level mechanical watches have declined by about 10%. , "The economy is not good, and the high unit price products of more than 20,000 yuan are all hard."
However, the medium-priced watch brands are not stunned by this, and continue to introduce topical watches or expand new points. SOGO observes that ORIS and TAG Heuer are actively marketing new products this year. In late June, they will launch smart watches with good response from abroad and Hong Kong at a price of about 50,000 yuan to stimulate consumption; Hamilton has recently held new product promotions and its performance has increased.
Shinkong Mitsukoshi also pointed out that the sales of the mid-price list in the first half of the year were the same as the same period last year. It was also observed that Hamilton, in addition to the original counter in Taichung, opened a new branch in Xinyi Xintiandi A8 in March this year. The overall performance was higher than last year. Growth of 3.5 times, outstanding performance.
Far Eastern Department Store’s consumer group has a relatively low percentage of land customers, and has not been affected by the decline in land customers. Due to the good operation of the main customers and high VIP loyalty, the mid-price list has grown by 6% in Banqiao Dayuanbai and in Taichung Dayuanbai. 10%. From now on, the 50th anniversary celebration will be held across Taiwan simultaneously, and there will be relevant discounts such as free money, and confidence in the continued growth of performance.
(Original title: Taiwan department store mid-price list sales decline, relying on topical new products to fight for buying momentum)
