Chinese actor Li Routong built Fangrui's film and television culture, determined to let Chinese culture go to the world

Everyone knows that in recent years, many large and small companies have begun to integrate with international standards and are ready to seek better development on the world stage. In this context, some cultural and creative companies in China have also seized the opportunity to go abroad and develop together with cultural industry companies in other countries. For example, actress Li Routong organized and founded Fangrui Film and Television's cultural and creative company, hoping to use China's current policies and the overall environment to enable her cultural film and television company to successfully go global.

However, it is not easy to bring China's unique culture to the world. There are many problems that need to be solved by cultural film and television companies. A cultural film and television company mainly relies on content export to the world. Therefore, if you want to go to the world, you must dig deeply into traditional cultural content with national characteristics, and create and produce high-quality original works that can cater to audiences from other countries worldwide. , To meet their cultural needs in life, to continuously enhance the attractiveness of Chinese cultural content to the people of the world, and make Chinese culture truly welcome in the world.

In addition, if Chinese film and television programs are to be internationally well-known and welcomed by audiences from all over the world, this requires cultural film and television companies to look internationally and create film and television works that are both internationally acclaimed and popular. At the same time, film and television companies should also increase their own innovation capabilities, based on China’s national culture, and carefully process and create the values ​​in traditional Chinese culture, and then export them to the international market, so that they can be developed with Chinese characteristics. Chinese-style genre works can improve the competitiveness of Chinese cultural film and television works in the world market.

Li Routong has been engaged in related film and television work since 2006, and when she was studying in the United States, she also had exchanges and cooperation with many entertainment companies in the United States. From that time, she felt that Chinese culture has great potential in the world. Things. Therefore, she finally founded Fangrui Film and Television Culture Company, and recruited a lot of talented directors, artists and other staff to form a very capable and potential film and television culture company.

Li Routong also puts the company's development path internationally, and aspires to be a company that spreads Chinese culture to the world, and provides artist management, film and television planning, film production, distribution, advertising design, corporate image planning, personal image design services, etc. The project is included in the company's business, establishing a very comprehensively developed film and television system. For the strong and comprehensive film and television company she founded, she believes that in the near future, she will be able to realize her ideals and bring Chinese culture to the world.