Generally speaking, the quality of this drama is good, the ratings and popularity are good, and it can be regarded as a recent drama worthy of the whole family. And "Decisive Court" also made Tianyi Film and Television shine in the general downturn in 2020, but whether the follow-up can get rid of the haze, we still need to use the works to speak.
Reading Entertainment | yiqiduyu
Text | Zhao Erdao
Back to the field of drama that is best at it, Tianyi Film and Television, in the situation of howling in the film and television industry, stood out with the excellent performance of "Decisive Court", and seemed to announce that they did not. Being dragged down by "Cao Cao"...
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chasing drama seems to have become one of the few entertainment lives during the Spring Festival.
According to the latest report released by QuestMobile, during the Spring Festival, the number of users in the online video industry increased by 17.4% compared with usual; at the same time, the results of a third-party ratings survey agency showed that the number of episodes played during the Spring Festival also increased compared with the same period last year. More than 7%, which also shows that people who cannot go out and can only stay at home have a strong demand for dramas.
Judging from the subject matter, in addition to the traditional high-rated themes such as comedy "Hometown Love 12", "Liu Laogen 3", idol drama "Next Stop Happiness", costume drama "Three Lives III Pillow Book" and "Jian Ye 2" , Du Yujun is concerned that a legal drama with a strong drama, "The Court of Decisive Victory", is also very popular in the near future, and it has become one of the best choices for the family chasing drama.
According to data, "The Court of Decisive Victory" is produced by Zhejiang Tianyi Film and Television Co., Ltd. and directed by Lian Yiming. The cast includes Yu Hewei, Zhang Jianing, Han Dong, Hu Jing, Wang Yaoqing, Lian Yiming, Du Yuan, Wang Qingxiang, Wang Yichan, etc. , Co-broadcast on Zhejiang Satellite TV, Jiangsu Satellite TV, and UAT.
For the audience, the first thing that attracts them in this drama should be the performance of the actors on the line. The prosecutor starring Yu Hewei is flesh and blood. The police officer played by director and actor Lian Yiming is quite lively. The prosecutor Zhang Jianing played is also quite aggressive. On the other side of the legal scale, Hu Jing and Wang Yaoqing are professional lawyers and the case Participation is also quite high-of course, Du Yuan, the old drama bone, is also very interesting as the big villain in the first stage. As for who is the big black behind the scenes, Reading Yujun is also looking forward to it.
Secondly, this drama is also quite good in terms of case participation and professionalism. It should be said to be three points better than the previous "Elite Lawyer" starring Jin Dong. It is understood that the two screenwriters He Yongli and Zhao Peng of "Decisive Court", one went to experience the life of a prosecutor, and the other was a prosecutor. In addition, in the process of creating the script, many lawmakers were invited. Professionals act as consultants, so they can present so many details, and use the details to drive the audience's enthusiasm for the drama.
Of course, this drama also has some common problems with domestic workplace dramas, such as the positioning of the intern prosecutor and the promotion of the plot, such as the use of some bridge sections, such as the details of the rich second-generation iron power after getting off the car and riding a balance car. It seems that it is actually a bit low now... I don’t know if this drama was shelved or the creation time is a certain distance from the present, but overall, the quality of this drama is good, the ratings and popularity are good, and it is worthy of the whole family in the near future. Chase episodes.
Of course, reading Yujun is more interested in that the producer of "The Court of Decisive Victory" is a long-lost film and television show.
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was the most sought after and hot year in IP, and Tianyi Television, which once focused on the main drama, was also ambitious for the entire entertainment content market.
In November 2015, Mr. Duyu participated in a press conference about "Ghost Blowing Lantern" by Tianxia Bachang and Tianyi Film and Television in Beijing. At that time, the background was: "Tomb Notes" has been out of the sky, and Tencent also announced that it would develop the "Ghost Blowing Lantern" series of web dramas, and at this press conference, Tianxia Bachang announced that "Touching the Golden Talisman" was licensed to Tianyi Film and Television Development Network. As the producer, Wu Yi revealed at the time that the web series will employ the top Korean special effects styling team and invite the "Avatar" production team to check the later stage. At the same time, "Touching the Golden Talisman" books, games, movies, and real people Shows, etc. will also be launched one after another.
As of the previous day, the progress of the "Mojin Fu" web drama is unknown, but according to related reports, the drama was launched in Inner Mongolia in March 2018, but the follow-up progress is unknown.You also need to put a question mark when you are online.
In the same year, when Lu Gangwen, a listed company, acquired a 51% stake in Tianyi Film and Television, the selling shareholders of Tianyi Film and Television promised that the company's net profit from 2015 to 2017 would be no less than 25 million yuan, 55 million yuan, and 85 million yuan. After
in 2016, Tianyi Film and Television successfully completed the shooting and hairstyle of the costume drama "Dragon Ball Legend". This costume drama starring Yang Zi and Qin Junjie has also become one of the popular dramas in 2017. Because of the performance of this show, Tianyi Film and Television also exceeded the gambling task of 55 million in 2016. In November 2016, Lukang Culture acquired 45% of Tianyi Film and Television for a price of 395 million yuan, and required Tianyi Film and Television to have audited net profits of no less than 100 million and 120 million in 2017, 2018 and 2019 respectively. ,1.5 billion.
And this also made Tianyi Film and Television ushered in its peak moment.
In 2017, Tianyi Film and Television not only realized a net profit of 132 million yuan based on the revenue from dramas such as "Good Life" and "Your Name My Last Name", it exceeded the 2017 gambling agreement, and it also released the weight of S+ class. Class costume drama "Cao Cao". At the beginning of the year, Tianyi brought this drama to the Hong Kong Film and Television Exhibition. This super drama, which returned to the TV screen after 23 years with Jiang Wen, has also become the focus of attention both inside and outside the industry. At the same time, 700 million yuan in production costs are also Set a new high for domestic TV series-in late 2017, there were rumors that this TV series was exclusively bought out by Hebei Satellite TV, but then Tianyi Film and Television issued a news that it was not true. After that, Tianyi Film and Television and this ancient costume drama were involved in a long period of time. The dormant period.
By 2018, the entire film and television entertainment content has come to an inflection point, gradually walking down from the peak. Restrictions on the theme of costumes have changed the launch time of many costume dramas that have been filmed. After that, there have been tax turmoil, astronomical remuneration turmoil, etc., making the entire film and television entertainment content market experience a cold winter... throughout 2019 , Tianyi Film and Television did not have the main control works, which also made the capital behind Lugang Culture re-examine its strategy of film and television transformation.
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On January 23, 2020, Lukang Culture released its annual performance forecast. It is expected that there will be a loss in 2019, which is about 600 million to 800 million yuan; and only one year ago, Lukang Culture was January-December 2018 Realized operating income of 4.780 billion yuan, and net profit attributable to shareholders of listed companies was 56.0942 million yuan. Earlier in 2017, Lugang Culture had annual operating income of 4.11 billion yuan and net profit attributable to shareholders of listed companies was 293 million yuan.
It can be seen that the profit of Lukang Culture in the past three years has been less than one year, and this is also directly related to the industry downturn after its transformation into film and television. The predecessor of
Lukang Culture is Lukang Technology, whose main business is textiles. It began to transform in 2014 and successively acquired Century Changlong and Tianyi Films. By the Q1 quarter of 2016, the film and television business contributed more than 60% of the profit, and then changed its name. Lukang Culture officially takes film and television as its main business direction in the future. It should be said that Lukang culture is one of the representatives of the "barbarians" who knocked on the door of the film and television industry with capital in those years. However, in the past two years when the box office of the entire movie has been soaring, Shiji Changlong's performance is also unsatisfactory, and the process of the transformation of Lukang culture into film and television has stalled.
First of all, the cash flow of Lukang Culture has encountered considerable problems. According to the 2019 semi-annual report released by Lukang Culture, the stock pledge rates of the top shareholders are 90.8%, 99.9%, 43.1%, and 60.8%, respectively. Among them, the shares of Wu Yi, the third largest shareholder and founder of Tianyi Film and Television, were frozen. In April 2014, Lukang Culture’s 2018 annual report made it clear that due to insufficient funds and other reasons, many film and television works were not shot on schedule last year, including "Cao Cao". After
, Lukang Culture also sought the entry of external funds, especially state-owned assets. According to data, at the beginning of 2019, Lugang Culture tried to sell itself to Lijing Fusion, seeking the combination of film and television and tourism market. However, Lijing Fusion has been unable to obtain approval from the Henan Provincial SASAC; on November 22, Lukang The actual controlling shareholder and major shareholders of Culture and Huaibei Construction Holding Group Co., Ltd. signed the "Share Transfer FrameworkThe Agreement intends to use the advantages of state-owned enterprises in financing to solve the financial difficulties.
At the same time, Lukang Culture sold shares of Tianyi Film and Television. After the completion of the equity transfer on November 13, Lugang Culture’s shareholding ratio in Tianyi Film and Television was reduced from 96% to 49%. Tianyi Film and Television was no longer a subsidiary of Lugang Culture Holdings and was no longer included in the company’s financial statements. The announcement also clearly pointed out that after the company transferred its 47% equity of Tianyi Film and Television to Xinyu Shangshan Ruoshui, it received an equity transfer payment in a short period of time, which can use more funds for the development of the main business, which will be the next year’s Provide financial support for the steady development of the main textile industry. After
, on the Shanghai Stock Exchange e-interaction, when faced with netizens whether they would dispose of Century Dragon’s shares, Lukang Culture’s reply was: “ currently has no plans to dispose of Century Dragon’s shares. This equity transfer of is only based on The current adjustment strategy of the company’s management on the development trend of the film and television industry, the macroeconomic environment and other factors. Since its establishment, the company has been engaged in the textile industry. It has been in the industry for more than 20 years. The comprehensive competitiveness of the textile business is strong. We will continue to deepen our main business and become bigger and stronger. ”
On December 16, 2019, in response to this transaction, the Shanghai Stock Exchange issued an inquiry letter, requesting Lugang Culture to determine whether the transaction pricing is reasonable and fair, and the company and the counterparty of this transaction We will reply to 11 questions about whether there are other arrangements for this sale back. Those who are interested can find out and have a look. Some of these questions are also very specific.
The "wind chasing" Lukang culture, to enjoy the dividends of the air outlet, also need to face the backlash of the air outlet; but buying and leaving hands and changing hands quickly shows that the capital operation of Lukang culture is still very wise-focusing on the main business. Returning to the production industry, for Lukang culture, maybe only time can verify the good times and bad times.
For Tianyi Film and Television, 47% of the equity is valued at 409 million, which also shows that the film and television company led by Wu Yi is still a high-quality asset with a valuation of about 1 billion. The change in the controlling party did not make the capital truly abandon this. After all, Lukang Culture still holds 49% of the shares and is still one of the major shareholders.
Summary : This round of film and television capitalization of
is like a roller coaster. Not only are many film and television companies ups and downs, but the barbarians who come across borders such as Lukang culture must also face the torture of the market: it is to persist. Or change the track? Although Lukang Culture’s external statements all say that it will return to its main business, the prospects and bottlenecks of the textile industry are there. If the market turns for the better in the future, they still have a high chance of making a comeback. After all, as a listed company, it needs to be hyped The gimmick is more convenient for financing.
For Tianyi Film and Television, after a revolution in the capital market, perhaps it should be better to understand what the real core competitiveness is? Works, works are works! "Decisive Court" made Tianyi Film and Television shine in the general downturn in 2020. Whether the follow-up can get rid of the haze, we still have to use the works to speak.
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