no matter what the context, once a long noun has its own abbreviation, it is bound to be too powerful. And "Limit × Order" is the most lethal big move of my country's film and television variety show industry. It is quite magnificent of "when the sky is out, who will fight for the front".
The paradox is that the film and television variety show industry is a realm full of innovation and keen to compile new terms. "Big heroine", "big male protagonist", "slow variety show", "gong fighting" and "house fighting", for three years. For as little as six months, they have become the × in the "limit × order."
"World Changan" twice "jumped files", the content is facing another adjustment and modification.
Following the TV station’s restrictions on the broadcast share of costume dramas, online video platforms will also usher in restrictions on the scheduling of costume dramas. Fantasy, martial arts, history, mythology, traversal, biography, palace battles, etc. are all in the "ancient", and pan-ancient film and television dramas have always been the hardest hit areas for the "super IP + popular/top traffic" combination boxing, so is the most As soon as the ancient order was forced to come out, fans of the fan circle wailed.
"Kyushu: Mysterious Records": Kyushu's huge world view,
has always been one of the reasons why the original work is difficult to film and television.
Visually affected projects include the TV series "Emperor of the Ming Dynasty" played by Tang Wei for the first time, "Chen Qingling" starring Xiao Zhan and Wang Yibo, and "Chang'an" with double "big heads" by Yi Yang Qianxi and Lei Jiayin Twelve Hours" , the classic IP and super cast lineup of , "Celebrating More Than Years", "His Royal Highness Wolf", "Under the Brocade", "Changan Under Heaven", "Three Lives III Pillow Book" , and even several of them just The date was announced by the official a few days ago.
"Under the Jin Yi": Jinyiwei, Xiuchundao, with evenly matched love, but the backlog for several years is "restricted to ancient times", whether the market will still recognize such a story, it is difficult to predict.
re-opened the homepages of Tencent, Youku, iQiyi, Sohu, and Mango TV. The recommended locations for the original large costume dramas were quietly missing. The hits , "East Palace," "Swagger," and "Evening Dragon Slayer" all need to be moved on the website It took a while to find the entrance to watch, and even the "Queen of the Lonely Queen" , which had been broadcasted some time ago, disappeared from the network and was permanently offline.
Although the most restrictive "Internet transmission" order lasts only until the end of June, as soon as the order comes out, it more or less reflects the attitude of regulation- advocates realist themes and discourages ancient . Therefore, after the restrictions are lifted at the end of June, it is still unclear whether the affected dramas can be scheduled for the first time. Regardless of the exposure gaps that the protagonists may face, the drama itself and the production company behind it are the real blows.
"Under the Brocade" continues the lineup of the new generation of actors and old dramas, but the new and old formulas are not a hundred-hundred test, and still rely on the strength of the script.
pan-costume dramas are often based on well-known IPs. In the past few years, under the rampant environment of IP and , more than ten years of old classics have long been exhausted, so this batch of affected projects is mostly the hottest and right time. If you don’t take advantage of the fresh airing, it will inevitably become an old-fashioned collection. The themes, ideas, and shooting methods may be misaligned with market preferences and audience preferences. There are many lessons learned, such as "The Queen of the Lonely" and "The Legend of Ruyi". Due to the postponement of the schedule, the audience has faced harsh criticisms, such as old-fashioned shooting techniques or outdated themes, and the response was not as expected. Although
seems to cover a wide range of types and comprehensive, but the intensity may be more focused. "Gong Dou" bears the brunt. Value orientation is the key to its criticism. The repeated ban on Gong Dou drama can only be dealt with with "one size fits all". At the same time, Gongdou is often expensive to produce, and because the subject matter and actors are popular, it can sell copyrights at sky-high prices. The negative impact of the transaction price on the market is also thisThe reason the type is strictly targeted.
Among the costume dramas to be broadcast on the video website in 2019, "Menghui Daqing" and "The Legend of Concubine Xi" are likely to be directly "cool" . The former is not only a palace fight, but also "crossing". It’s almost impossible to reverse the red line; the latter is rumored to have invested 60 million in production costs, and it has been suspended. The risk level of
is comparable to that of Gongdou, and it is a conspiracy drama directed by heroes. strategy, it is inevitable to emphasize the way of life of emperors, generals, and royal families. It means that "dilutes the glory of current heroes and models" , which is not currently advocated. Although
is still the "old with new" model, the tension, charm and proportion of the "old" role in "Celebrating the New Year" are by no means inferior to the "new", and it is not a wedding dress for young actors.
did not give the online record number, and the bidding was stopped. Those who had obtained the record number were selected for trial by the State Administration and the Provincial Bureau. "Celebrating More Than Years", "Crane Huating", "Sword Dynasty", "His Royal Highness Wolf", , etc. Visual inspection of the drama is more dangerous.
Chen Daoming is full of momentum just by lying on his back. The story is good and the actors are good. It is a pity that the backlog has been accumulated.
"Changan" originally suffered two withdrawals. The series was cut from 68 episodes to 48 episodes. The director also posted on Weibo saying that " will be changed and I don't even know ", and the investment cost of 500 million yuan will be born. After 20 episodes were cut, it was impossible to star, and even the webcast was unavailable. Whether Huanrui Century could return to the original is a big question.
has been the most anticipated historical drama of the year since the establishment of the project, but after numerous revisions, the original goal and ambitions of the creators may be lost. "I don't even know it anymore!" said the director.
Relatively, fantasy and martial arts dramas such as "The Double Pride", "Kyushu Misty Record", "The Monkey King" are less risky, and the historical drama style "Lonely City Closed" and "The Great Song Palace" , you should watch The degree of deviation between the plot of the drama and the historical facts and the evaluation of the positioning of historical figures, if there is less joking and positive values oriented, there is still a lot of "vibration". It remains to be seen whether the major female lead drama of half court and half court can get the broadcast permission after the deletion.
is different from the joking sense of "Knowing No",
"Lonely City Closed" follows the path of historical drama.
If it is said that 2018 costume dramas are due to the satellite TV platform quota issue (the total number of monthly and annual costume dramas broadcast on all satellite channels during prime time, shall not exceed 15% of the total number of episodes of all dramas broadcast during prime time of the current month and year; Satellite TV In principle, the integrated channel is not allowed to pick up files and broadcast two costume dramas in a row during prime time), and you can also choose a video website to be a "receiver."
"Lonely City Closed": During the period of Song Renzong where literati and lofty scholars emerged in an endless stream, historical figures came to see one by one. The tragic love story is also a rare type of sweet pets, and it is worth looking forward to.
"Ruyi's Legend", "Tiger Roar", "Fire as a Song", "Three Kingdoms Secret", "Dugu World" and "Dugu Queen" are all examples of the rebroadcast of middle-to-head costume dramas, but the unified policies of the Internet and the " After the “restricted ancient order” also restrained the video website, the only retreat for costume dramas was also cut off. Not only that, pure web dramas with strong Internet genes will also lose their flexibility due to policies.
As far as video platforms are concerned, costume dramas have always been the most popular works with audiences, and their impact on the number of members and website traffic cannot be underestimated. In the case of the big dramas repeatedly hitting the street in the summer of 2018, "Fuyao" has made a very eye-catching new performance and broadcast effect for Tencent Video by its own strength, enough to make the market's enthusiasm for costume dramas continue. If the follow-up policy of
is loosened, costume dramas may become a wave. The backlog of dramas from April to June will be staged in the summer file.Fighting, and ultimately leaving high market feedback will only be the real boutique content.
After this round of unanimous policies on the network, it is inevitable for costume dramas to screen and adjust the theme content and value transmission. At the same time, the momentum of the head work may be slightly curbed. The film and television production companies start from capital, content theme, In terms of audience segmentation, you can focus more on the mid-waist works, deepen the vertical content, and capture the audience with new content.
costume drama missing, then look at the fashion
1
"Youth Fight"
. The real hot search physique is that when she comes out of the mountain, there is no other person on the hot search list. Zheng Shuang, is such a magical existence, no matter what she does or does nothing, she can be searched hot. "Youth Fight" is the new work directed by Zhao Baogang. The theme is still the youth theme he has always been passionate about. However, whether the understanding of youth context between generations will be misplaced, you have to read the story to know.
2
"Cold Case"
has almost no publicity, and it has to be admitted that as a crime drama, there are too many coincidences to promote it, but its sincerity in production, the performance contributed by the actors, and the pioneering nature of the story are worthy Encourage . The female group portraits of the four policewomen in the archives of the Public Security Bureau are a motif worth digging deeper in the pursuit of dusty cases.
3
"A Journey to Meet Love"
It’s been a long time since I saw the name of a TV series with such a long name and such a QQ signature. Of course, the plot of the story is also full of little romance: Shangri-La, the undercover, and the drug cartel have the same sense of sight as "Jade Guanyin" or "One Meter Sunshine". Chen Xiao and Jing Tian are considered talented men and women, the former are rare and rough, and may have different charms. Do you have any TV series that you have been looking forward to for many years but have not yet aired?
