Sina Entertainment News recently, a number of industry insiders revealed to the media that since December, each platform for film and television dramas of ancient costume, fantasy and other genres will be limited to one movie per month. The "restriction on ancient order" is still continuing, and the industry is also working on this basis. Make corresponding adjustments.
Recently, senior executives of many listed film and television companies and well-known screenwriters in the industry have confirmed to the media that the "restriction of ancient orders" is still continuing. Specifically, since December, each platform has been responsible for film and television dramas such as ancient costumes and fantasy. Only one online per month. An executive of a company said that the "restriction of ancient times" is a hard lever, and all platforms are currently executing it accordingly. As for when it will end, it is still unknown.
Regarding the continuation of the "restricted antiquity order", the industry is also making corresponding adjustments from top to bottom. Some film and television company founders have expressed that they will reduce costume films and focus their energy on positive energy realism. Some film and television company founders also confessed to reporters that they gave up costume dramas because the current window period is too short: "A big costume preparation period takes five to seven months, and you have to wait for suitable big-name actors, even if you start it in November. , Shooting at least 4 to 5 months, plus the later period, how about it will be half a year, only a year. If you have to go through the trial, it will take two months for the review. In fact, our window period, the window of ancient costumes The period is next year, the time is too short to be too late."
At present, the dynamics of the crew of Hengdian Film and Television City can also reflect the impact of the "Limited Ancient Order". Some reporters sorted out the dynamics of the crew of Hengdian Film and Television City in November and found that 11 At the beginning of the month, there were only 13 crews in Hengdian, which was less than half of the previous year. From the lineup, only Wang Yibo [微博] and Zhao Liying [微博] had a relatively strong lineup of "You Fei". In the same period of previous years, in 2016, there were 36 crews including "The Legend of Ruyi" starring Zhou Xun [Weibo], which took "4 years and invested 300 million", and the popular drama "The Legend of Chu Qiao" on Hunan TV. The crew, and in 2017, there were also 32 crews including big investment hits such as "Knowing whether it should be green, fat, red and thin", "Fuyao" and "East Palace".
"Limited Ancient Order" is reflected in the 2020 film list released by major film and television companies. In the film list of Huace Film and Television, next year, except for "You Fei" and "Nan Ge", there will be no period dramas, perfect world, The situation is similar for Ningmeng Pictures. The
"restricted ancient order" and the industry's adjustments to the themes of film and television dramas have also had an impact on various broadcast platforms. The founder of a film and television company said: "Many ancient costume dramas cannot be broadcast, and the platform is squeezed at both ends. The cost of the film has been paid. , The advertisements that have already been signed cannot be broadcast, and the funding chain appears to be tight." In September, affected by the end of the summer vacation and the schedule of National Day programs, the MAU of each platform dropped significantly from the previous month. Tencent’s third quarterly report also showed that due to the uncertainty of content scheduling, the revenue from video investment advertising fell. Tencent’s media advertising revenue was 3.7 billion yuan, a year-on-year decrease of 28% and a month-on-month decrease of 17%; and Mango Super Media was also due to key dramas. As a result of the delayed broadcast of Jihe variety show, the net profit attributable to the parent in the third quarter was 171 million yuan, a year-on-year decrease of 28.8%; iQiyi’s advertising revenue also fell by 14% year-on-year.
However, Gong Yu, the founder of iQiyi, also said in a recent earnings call that the government has gradually liberalized the two restrictive categories of ancient costumes and classic film and television adaptations. At the same time, he also said: "The time limit for film and television dramas is " "Master", "Sword Dynasty", and "Celebrating Yu Nian" are all under control. There is a high probability that they will be broadcast in the fourth quarter or later in the beginning of next year."
(article/intern zxk)
