's boring posters are the same, and
's deliberate posters are one in a million.
has no poster hookups, and many people may not notice the movie. The
poster is as important as the facade to the movie. Unfortunately, not all facades are so attractive. Some posters of
are design, and some posters are art. The design of
is the same, and the artistic value is priceless.
In this era of commercial assembly line production,
has a person who perfectly combines commerce and art.
He is the Yellow Sea.
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How many people saw the poster before they wanted to walk into the movie theater.
A painting brings together almost all elements of the film.
Everyone’s eyes are focused on the person under the light
No matter whether the final movie has the poster as well, we don’t Would reject a wonderful poster. The
poster is not only a condensed and sublimated movie, but also a re-creation of the designer.
is like a poster of the Yellow Sea, often shocking us with subtle ideas.
This is something the movie itself cannot do.
The naked human nature of "Big World"
is displayed vividly in the trading room
Wang Jiawei, Jiang Wen, Feng Xiaogang, Guan Hu, Chen Kexin, Xu Anhua, Zhang Aijia.
likes to find him as a poster, whether it is a good domestic movie or a blockbuster introduced internationally. The font design of
"You are young" is very unique.
It is said that Huang Hai has spent several months polishing the current director of
, but
who is a little bit pursued have focused on Huang Hai. There is only one
in the Yellow Sea. A poster of
has to be polished for at least a few months, and it has to be revised repeatedly according to the director's opinion.
For example, this Chinese-style hand-painted version of "Big Fish and Begonia" is similar to the fully hand-painted movie "Loving Vincent", which requires repeated coverage and is very tiring.
slow work out of fine work
is not satisfied with polishing, never show others.
is not only responsible for the director and the audience, but also the insistence on the art.
puts the soul in the art and
. Therefore, the posters of Huanghai become more and more precious.
To make a poster for a movie, it is often necessary to make several
and each one is perfect. Not everyone can do
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. When Huang Hai went to the "Whampoa Military Academy in advertising" Ogilvy, he had to meet Taiwanese copywriter Liu Jiwu. In those days when
was immersed in drawing, he not only mastered all kinds of expression skills, but more importantly,
understood the pursuit of art.
dumplings are cloud
steamer is the month
green vegetables are the most central ice cream cake of mountain
, which is the essence of the whole movie
is crystal clear as the real thing, becoming the highlight of the whole poster
For a poster, all forms of performance
are all to show the core elements of the film.
are all branches.
His posters, regardless of the complexity, can make people's eyes bright and discover treasures.
"Mulan" poster and "Lobster" are similar to
's face but can't see
Faceless Man
is forgotten by history
or
she represents all living beings
Wang Xiaobo's "Golden Age"
people Although the devastated
looks so small in the three-dimensional text, she decided to use a pen as a knife
. This is exactly what Xiao Hong looks like.
Huang Hai started to screen in 2014. His posters suddenly led the entire industry. Fresh textbooks redefine aesthetics for people.
Back then, the three-dimensional square characters in "Golden Age" formed a strong visual impact and left a very deep impression on people.
Huang Hai said that
"Golden Age" tells the story of the literati in the Republic of China. Chinese characters originally have unique recognition, aesthetics, emotional power, and personality. In addition, the protagonist is a writer, so he thought of using Chinese characters.
Especially when I learn about the works of two creators, director Xu Anhua and producer and screenwriter Mr. Li XiaoLiterary has always been strong, and the best choice is naturally Chinese characters.
will cater to the director's temperament and use appropriate methods to detonate surprises. Huang Hai is also quite good at "making something out of nothing".
For example, from a small lens, you can interpret the heart of the character, follow the development of the story, and extend the larger world. The poster of the
movie "Nian Nian" was taken from a certain scene in the movie, and in the end it far exceeded the expectations of director Zhang Aijia. Behind the extraordinary poster of
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, Huang Hai is an ordinary person, and
's life is ordinary to the extreme.
He said,
will rise at sunrise and rest at sunset.
To get to the studio, you have to clean up the house, clean it up, and start work with a cup of tea.
Generally, the morning is my creative time, and I deal with other things in the afternoon. These are nothing special.
is to throw away all the garbage in the house after finishing work every day.
is finished on the same day.
is the same as a traditional craftsman, he adheres to a simple and firm lifestyle, just to devote more energy and time to creation.
Some people say that the Yellow Sea does not look good.
But his poster is well done.
He gave the most beautiful part to the poster. The masters of
fight for a square inch.
is slender and ingenious.
's poster, every element is full of expressive tension,
is eager to try and lively,
let you listen to thunder in silence.
There are Tibetans in the seams of those posters
There is a "little craftsman"
next to the little craftsman in the picture
is working hard to restore the cultural relics
has the leaf bottom Tibetan flowers
Zhang Ziyi is clearly attacking
but there is a soft
Liang Chaowei who has his little daughter's home Steps to welcome
There is no shortage of Wolong Panhu’s Gang
I have watched a movie to understand the subtle affection between the two
like a distant mountain
is hazy and difficult to distinguish
is also like branches and leaves
if it is away from
in the picture
curses the tight hoop of Sun Wukong The number twenty-two
reveals the curtain of water, which means that the Shanghai Film Festival is kicked off. An element sometimes needs to express too much.
so hide.
must not only hide well, but also hide it well, so that people can feel the joy of "turning to the river and bridge suddenly".
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blindly hiding is not a panacea, the crowded information is far worse than letting go of imagination.
The so-called wonderful is knowing.
Chinese painting pays attention to white space, and the blank space of
can be extended by people's imagination to display more gorgeous pictures.
Chinese poems say that
can't see people in the empty mountain, but it sounds loud.
Go back into the deep forest and re-photograph the moss.
can only hear what is invisible.
Huang Hai likes to use this centered layout design
to suppress the buoyancy generated by visual gravity and opposition
portholes above the center line of
title keys below the center line of the lake
The clever composition of
makes it easy for Chinese people to think of There is a bright moon on the sea
knows that some people say that
our land is his ocean, no one wants to wander for a lifetime
lonely piano can only sound on the sea
the other shore only in a dream can never reach
the yellow sea to Chinese viewers, far away More than this round of bright moon.
In "The Thief Family",
"umbrella" is a language that only Chinese can understand.
holds the umbrella, hoping that people will not get separated.
Different people have different visual languages. Huang Hai has done a lot of his homework for this.
wants to catch everyone's heartstrings.
"Golden Age" French version poster
Tang Wei looks like smoking
Is it very similar to Margaret Duras's classic posture of smoking
This makes the French shouted surprises
"Golden Age" Korean version poster
sensational, tears
It is only a matter of time to conquer the hearts of Koreans
, because as early as 2010 in "Late Autumn", Tang Wei left South Korea with serious "tear gas sequelae"
. These "Golden Age" posters were made by Huang Hai for half a year.
The reason why he can get so many directors' favor is evident from this.
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Speaking of the psychology of arrest, Huang Hai never keeps his hands.
"The Sun Also Rises" has many poster contenders,
Jiang Wen killed hundreds of photos, and gave a glance at the yellow sea. The heroine Zhou Yun walks barefoot on the
tree with an embroidered shoe
inspired by this scene in the movie
Zhou Yun, as Jiang Wen’s "Pearl in the Palm", also appeared in the movie "The Evil Doesn't Suppress Righteousness"
The original name of the movie is "Xia Ying"
Later Jiang Wen changed
because he felt there were more human things in it
he wanted to dig into these connotations
came out, so the yellow sea reflected the figure on the wall
people walked on the ground
shadow on the eaves
like Li Tianran and Qiaohong
expresses the chest and ten years of tolerance
represents the two sides of obsession
This so-called Xia Yin
is not many people who can understand Jiang Wen, posters like this, he tastes less,
, but these are Huang Hai's masterpieces.
We don’t know why Huang Hai always has an insight into the mystery of movies.
We only know that in his posters, there is always something that can grab us.
at a glance, looks like dry grass. If you look closely, it’s My Neighbor Totoro
British film magazine "Little White Lies" Known for its visual design, the 20 best movie posters of the year were selected in 2018, and "My Neighbor Totoro" by
ranked first.
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Excellence comes from meticulous crafting, using time to make a picture.
is even more that no matter how the materials are used, there is always a table of delicious dishes. The reason why Huang Hai can handle so many styles of posters is that he accurately grasps the essence of movie posters.
He said that
posters are all visual displays, and the difference lies in the particularity of the movie products. The particularity of
movie posters originates from the special nature of movie products.
must be narrative so that the audience can see the story;
must be emotional, with a certain emotion that the creator is trying to convey in the movie;
must be visual Symbolization relies on the creator’s unique visual system;
must be consumable, and each movie is aimed at a certain consumer demand of the audience.
In the final analysis, the movie poster is a wedding dress for the movie, and the creator’s efforts are "married" to the audience. All the peculiarities are derived from the peculiarities of the film, and each play is different.
The most eye-catching part of the "Mermaid"
in the 16th fire is the mermaid's tail
gorgeous and bright
The octopus fishtail sea urchin shark fin
above the head is not only interesting, but also related to the storyline and character
's current statistics of 70 Many posters, most of them received praise. Whether
is a designer or an audience, when
appreciates the poster, he will definitely sigh: The
designer turned out to be his
designer turned out to be his
designer and his
Some people chase business,
forgets art Nature. Some people at
have the shackles of art, and
's majestic style is enough to amaze all living beings.
Someone asked Huang Hai, how can
keep improving
Huang Hai said that
's progress does not depend onI, depending on the movies, directors, and screenwriters served,
are constantly updating, breaking through, and challenging themselves. If the poster does not evolve, there is no way to better serve the creators.
So, I am very grateful to these creators,
communicates with them again and again through their movies, I can continue to challenge myself. Technical progress of
is actually based on ordinary accumulation, and all creators are the same.
Huang Hai's progress alone has led to the progress of the entire poster industry.
His footsteps reverberated in the design world, giving him back the attention and praise of an era.
, as he said, it was the director and screenwriter who made him.
But who is not mutual achievement?
