No one wants to miss the opportunity to fly freely on the tuyere.
No, when the anchors brought the goods to become a well-deserved traffic responsibility in 2019, the movie also took the initiative to enter the live broadcast room.
The night before-two days before the release of "The Gathering at Southern Station", the leading actors Hu Ge and Gui Lunmei came to Li Jiaqi's live broadcast.
is one of the "Lipstick Brothers" and one of the most popular delivery anchors. Li Jiaqi has 14 million followers on Taobao, which is only one-fifth of Hu Ge's 70 million Weibo fans, but he has commanding thousands of people. The magic of horses-
"All girls, buy it!", gave an order.
In 6 seconds, 255,000 film-viewing qualification tickets were robbed. When
heard that the product was off the shelf, Gui Lunmei covered her mouth in disbelief, "Wow, that's amazing."
simply understand that this is an online roadshow that was moved into the live broadcast room. The live broadcast of
started at 9pm. Hu Ge and Gui Lunmei appeared about 45 minutes after the broadcast, and the next half an hour was filled with queues-
Hu Ge imitated Li Jiaqi's classic lines in Wuhan dialect, "oh my god", "my mother" "Yeah" "It's so good";
Gui Lunmei talked about his experience in filming;
looked at pictures and guessed names, fan questions and answers, grabbed film qualification tickets, and slapped the dog;
followed by director Diao Yinan;
......
offline Roadshow, heavy publicity. For the
online roadshow, there is one more task of selling tickets.
Li Jiaqi ridicules Hu Ge, is he responsive?
Hu Ge smiled, let's see how the tickets are sold.
In the live broadcast room, viewers can snap up "movie-viewing qualification coupons" for 0.1 yuan, with a limit of 2 per person. After grabbing the ticket,
can buy a movie ticket of "The Party at Southern Station" with a price of less than RMB 45 for 19.9 yuan; if the ticket price is higher than RMB 45, the difference is required.
is not limited to the city and the number of shows, but must be redeemed before December 8, otherwise it will be invalid.
150,000 film-viewing qualification tickets, which is a second time;
adds another 5,000 tickets, no more;
three people are acting cute, and an additional 100,000 tickets are another time.
is calculated on the basis of a single ticket price of 45 yuan. These movie-watching qualification tickets may be converted into 11.25 million box office, which effectively stimulates theater scheduling in the early stage of movie release.
No wonder Hu Ge sighed, “I didn’t expect to sell so many tickets in such a short period of time today.”
summarized this live broadcast, Gui Lunmei said, it’s very fresh, this is the first time she sells movies when she does live broadcast. Tickets; Li Jiaqi also added, this is also his first time.
But selling movie tickets in the live broadcast room, this is not the first case.
At the beginning of November, the movie "The Beneficiary" starring Dapeng and Liu Yan were the guest of the "Taobao No. 1 anchor" Wei Ya live broadcast room, and sold 116666 movie-watching qualification tickets in 6 seconds; Also in the live broadcast: buy it! I beg you! Making a movie is not easy! Only nineteen dollars! Although
cannot guarantee the number of 255,000 and 116,000, how many viewers will actually enter the cinema in the end. After all, if you don't go, you will waste a dime.
But perhaps, the combination of film and live streaming will continue to collide and spark, becoming a new marketing choice for more and more films.
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If we say that selling movie tickets live on live broadcasts, it came into being with the development and growth of anchors carrying goods; then, looking back at the ten years since the concept of "movie marketing",
A new change, in fact, can be found.
More than ten years ago, movies were still imported products, and there was no established marketing system in China—until 2002, the film "Hero" directed by Zhang Yimou.
Exposing stills, holding press conferences, filming documentaries...Although looking back now, they are all common methods, but who has seen such news bombing more than ten years ago?
In this way, with the help of the media, "Hero" has created many firsts in the history of Chinese movies, making people crazy, controversial, and beginning to have a vague concept of "movie marketing". When film marketing has not yet taken shape, it is the world of paper media. The tricks marketers come up with are naturally quite media thinking.
For example, Yu Ji, one of the four major entertainment journals, created a national publishing model. When "Hancheng Raiders" was released in 2005, he sent publicity drafts to more than 100 media across the country, the paid one.
With the development of the media, the form has begun to shift. The decline of paper media, the rise of the Internet, and the emergence of a variety of social platforms have become the best place to brush up on their presence.
In the TV era, celebrities basically go to variety shows to promote Amway. After the rise of online variety shows, you will often see such a picture: this variety show is him; shifting variety show is still him; when you open another one, is it still him?
In 2018, when Huang Bo promoted "A Good Show", he almost went on the variety show that can be seen:
In addition to "Happy Camp" and the permanent "Extreme Challenge", Huang Bo also talked about how to "Longing for Life" "Cut Xu Zheng and Sun Honglei" as guest guests in "City of Magic";
talked with the girls, made dumplings, had supper in "Creation 101", and, of course, promoted new movies. The
Weibo era not only allows fans to spontaneously Amway, but also easily attracts the support of countless stars;
has reached the short video era, and the young people who watched "Predecessor Raiders" cried and cried while recording with "Decent" bgm. Video; when
"My Motherland and Me" was released, the stars also gathered in Douyin to sing, making people want to rush into the cinema in the next second.
is then the live broadcast era. It can be predicted that in the future, there will be more and no less stars besides Hu Ge, Gui Lunmei and Lei Jiayin.
The news that the media can chase the most is naturally there are gimmicks and highlights, the more exciting the better, the more exciting the better, the more imaginative and the better.
Passionate drama, full nudity, online undeniable version...These are the hottest topics discussed when "Lust, Caution" was released in 2007. In the following years, many movies followed the trend and played erotic cards, so you can see-
"Apple" Fan Bingbing was exposed,
"Beginning of Spring" Jiang Wenli was naked,
"Jinling Thirteen Hairpins" is also inevitable, so Ni Ni Bell's intimacy scene is the biggest highlight...
However, Bo's eyeballs can not only rely on passion and desire, but also can go slant.
In 2016, producer Fang Li's kneeling for "A Hundred Birds in the Phoenix" was an amazing kneel.
He begged the theater manager, "If you can arrange a golden field for us this weekend, Lao Fang will immediately kowtow to you and kneel for you, believe it or not?...For the wish of Director Wu Tianming, for the audience, I am willing to beg you.”
In the end, the movie went from a box office of several million to a box office of 86 million.
In recent years, many movies have taken the soft route and played the sensational one. Some of
is the director’s own feelings. He Jiong, who has sang "Gardenia Blossoms" for 11 years, made the film "Gardenia Blossoms" cross-border;
Liu Ruoying, who sang the popular "Later", also made the movie "The Later Us" ".
can be hard-made without feelings. How long has the movie "Left Ear" been released? This classic line-"If you love it right, it is love, if you love it wrong, it is youth." The mainstream and hypocritical Qzone era.
is obviously the comedy "Hong Kong Joke". I don’t know who came up with the idea. Asking Bao Beier to read bad reviews in front of the camera at the press conference. That’s a cry —
” Bao Beier refreshed my opinion of the actors The bottom line of the face value of "
" every time I want to ask, can Bao Beier get fire by protruding his forehead?"
...
is sensational, so there is bound to be the opposite — funny, tacky, and pyrotechnic.
When "Pancake Man" was released, Dapeng went to Zhongguancun to set up a stall to sell pancakes, but was chased by the city management and ran away on his bike.
The premiere of "The Evil Does Not Suppress Righteousness" will be held on the mountain, and the "Captain of China" will not be outdone, and will charter a plane. We sincerely invite the media to develop a conference at an altitude of 10,000 meters, as well as Zhang Hanyu, Yuan Quan, Du Jiang, etc. The "Stewardess" will scoop the chili sauce intimately for you.
But movie marketing, even if it’s a trick, it will never leave its origins-
can only be a good one.The icing on the cake is not a gift in the snow at all. For
to strike iron, you need to be hard.
stepped on "The Last Night of the Earth" released on December 31, and the slogan was: What is a sense of ritual? Just take the most important person, watch the movie and kiss the New Year!
The little lovers are crazy in the comment area @自己一个半，Just waiting to watch the movie and send it to the circle of friends, the kind of copywriting that you want to read ↓
"Watch "Last Night on Earth" with someone you like, at the end of the movie At the end, hug and kiss until the second year. "
One kiss is two years, so memorable.
waited until they hugged and walked into the cinema, only to realize that they had been deceived: it is obviously a literary film, it is good not to fall asleep, how can there be a bit of a kiss?
After Fang Li, many people kneeled.
The chief director of "Partner Chinese" knelt for support in public at the press conference; the seven members of the "Flash Girl" publicity team also knelt down, urging the audience not to miss a good movie.
However, the first person to kneel is a genius, and the second person to kneel is a fool. "Flash Girl" did not increase the number of film appearances, and the total box office exceeded 60 million.
can determine the box office, always the quality and reputation of the work.
Before the release of "Nezha", no one was optimistic about this clown baby with smoky makeup. As for marketing? Basically no.
hasn’t kept up until the word-of-mouth praise, the audience’s tap water-style Amway, and marketing—
is probably the most popular scene for the audience. Seeing the box office corners and overtaking, the movie that is left behind is not jealous , Not pantothenic, but a blessing ↓
("The Return of the Great Sage" and "The Wandering Earth" congratulatory picture)
The era is progressing, and the technology is developing. In the ever-increasing market, film marketing has never fallen behind.
From yesterday’s drafting and posting, to today’s live broadcast of movie tickets... In addition to the blossoming of marketing methods, we are also looking forward to the appearance of more and more good movies and good filmmakers.
is the icing on the cake, marketing will not be empty;
advertised, good movies will not be buried. This is the real win-win situation for
.
(article with pictures from the Internet)
