text | Zhai Xiaoqian
"Wild Continent?"
Following the release of the "Bear Infested Wild Continent" trailer and a bald-headed question, the public immediately received two signals: the joyous adventure of "Bear Infested" is coming again , The Spring Festival stalls are also near.
When the first "Bear Infested" animated film "Bear Infested: Treasure Bear Soldier" was released in 2014, no one expected that this series of films would continue to ignite the public's enthusiasm for movie viewing and dominate the Spring Festival for six consecutive years. Animated film market. Data from
shows that in the past six years, from 247 million in the first "Bear Infested Bear Soldier" to 714 million in the sixth "Bear Infested Primitive Age", the box office performance of the "Bear Infested" series of movies The momentum is like a rainbow. More importantly, on platforms such as Maoyan and Taopiao, which can represent the public's reputation, the user ratings of this series of films are all above 9.1.
Now, this evergreen series in China's local animation market has once again burst into new vitality, opening new adventures and challenges in the name of "Wild Continent". This time, the old friends of Xiong Daxiong Er and the three bald heads of the audience accidentally came to the mysterious wild continent. In this new world, a technological, joyful and imaginative expedition is about to Kicked off.
fights the Spring Festival file again, why is "Bear Infested Wild Continent" the most special existence?
is still the strongest Spring Festival gear in history. After
has been used frequently year after year in "the strongest Spring Festival file in history", the 2020 Spring Festival file is still given this prefix, but this time it has a little more veritable flavor.
This year's Spring Festival file is based on the time point, and because of the almost seamless connection with the Lunar New Year file, it is undoubtedly a special existence compared to previous years. It can be seen that since October, there have been films that have been fixed and cast, and the cast and previews have been released to warm up. From the information that has been determined so far, it can be seen that this year’s Spring Festival archives can be described as a collection of great guides, strong films such as forests, high configuration and large volume. Among them are the series of films directed by Chen Sicheng, "Detective Chinatown 3", and "Detective Chinatown 3" directed by Chen Kexin. "Chinese Women's Volleyball", "囧Mo" directed by Xu Zheng, "Emergency Rescue" directed by Lin Chaoxian, "Pioneer" directed by Tang Jili, and 10 animated films such as "Bear Infested Wild Continent" and "Jiang Ziya".
As we all know, the Spring Festival file has always been the birthplace of miracles. It not only carries the explosive power of the entire movie market, but also serves as a counterattack channel for high-quality works. From the perspective of the movie market structure for the Spring Festival this year, "Detective Chinatown 3" and "囧Mom" have a series of word-of-mouth accumulations, "Chinese Women's Volleyball" has sentimental blessings, "Emergency Rescue" and "Pioneer" are all action movies. The second movie "Jiang Ziya" of the "Myth Trilogy" of "Nezha" follows the predecessor and belongs to teenagers and adults. Among the 10 films, the only main feature is family fun, and the only one that can meet the needs of parent-child audiences is "Bear Infested Wild Continent". Although the film has not been announced at present, it is obviously a special and extremely An affinity exists. Over the years, the "Bear Infested" series has accumulated a strong reputation in the movie-watching market with its excellent quality, innovative stories, and diversified cores. It has also shown IP in the fierce Chinese New Year festival for years. With unique charm, this series is already a typical representative of head animation movies in the current movie market.
is the latest one in the series. It is not difficult to see through the posters and trailers currently released by "Bear Infested Wild Continent" that this time the "Bear Infested" adventure is about "happy". The journey is really a surprise work with bigger production, higher quality, richer imagination and more joy.
"New World View + Breakthrough Imagination", the new and old characters collide with the "most joyful" in the past
"We are always looking for happiness, just like our childhood dreams, to fly in the sky. Now, all this is no longer a dream, everything It’s all in the wild continent." After
jumped from the TV screen to the big screen of the movie market since the "Bear Haunted" series, its innovation in the content of the story and thinking about the craftsmanship of the drama in order to progress together with it are obvious. of. This year's "Bear Infested Wild Continent" launched a "happiness" adventure, which can be said to have carried out a full range of upgrades and innovations in the film concept, scene setting, character design and storytelling.
From the perspective of the story, in "Bear Infested Wild Continent", he changed his career as a guideTou Qiang, and Xiong Da Xiong Er accidentally came to the mysterious wild continent. In order to win millions of prizes, the three protagonists will once again join hands to embark on a journey of science fiction "transformation" in the wild continent.
In such a new story and new adventure, in addition to the truth, goodness, beauty, courage and adventurous spirit of the soul, the elements of "happiness", "dream", "paradise", "technology" and "transformation" condense into "Bear Haunted Wild Continent" has a richer story setting and style tone.
Above the clouds, between the mountains and forests, waterfalls, dusty poplars, colorful planets, suspended giant buildings, magnificent natural scenery, and various animals walking through them, the hair is visible, the expressions are meticulous, and the actions are vivid. The scenes from the Wild Continent almost satisfy every viewer’s childhood imagination of "transformation". It can be said that in addition to the comprehensive upgrade of the worldview and story setting, and the breakthrough of imagination, "Bear Infested Wild Continent" has also reached a new height in screen production that can match it. The audience can do what they can through the big screen. The audiovisual enjoyment obtained is naturally obvious.
Of course, an intentional high-quality animation work is not only favored by children. In the case of "Bear Infested Wild Continent", year after year of company, full coverage of children and adults, and The reshaping of the concept of "Family Carnival" has become the series' breakthrough and sincerity time and time again.
has 6 years of history and has become the best choice for family members to watch movies. The thinking and behavior of "China's No. 1 Animation IP" is an interesting phenomenon of
. Animation movies from small screens to big screens are often in the inherent impression of many people. Be labelled "simple" and "low-child". But in fact, the "Bear Haunted" series of movies is not the case.
For children’s audiences, the appeal of stories with simple logic, bright characters, and strong emotional expressions is unstoppable. If you add unparalleled imagination and deep-level thematic expressions, it will be easy to enter the commercial market. Be successful. But at the same time, if animated films want to achieve a state of word-of-mouth communication for all ages and high coverage, it is obviously not enough to demand oneself by the standards of the children's market. The reason why
's well-versed "Bear Infested" series can be accepted and loved by both children and adults has become an inevitable choice for family watching movies during the Spring Festival every year. Naturally, it is inseparable from its unremitting efforts for years.
can see that the "bear infestation" surrounding Xiong Da, Xiong Er and Bald Head is striving to bring different stories and feelings to the audience every year. In 2014, the "Bear Infested: Treasure Hunting Bear Soldier", which was first met with the audience in 2014, mainly revolved around "Treasure Hunting". If the film is the first show of the "Bear Infested" series, then "Bear Infested Snow Ridge Bear Wind" "It is the beginning of its consideration of more macro values.
From the excavation of friendship in "Bear Infested Snow Ridge and Bear Wind", the appeal of "Bear Infested Bear Heart Returns" to the harmonious coexistence of man and nature, to the "Bear Infested: Metamorphosis" which focuses on "family" in 2018 , And in 2019, "Bear Infested Primitive Era", which highlights "love and courage", the "Bear Goes Out", which comes as scheduled every Spring Festival, has both cuteness, laughter, truth, goodness and beauty, and family joy, but also began to try to go beyond the traditional In the sense of a family carnival, and structured a more profound emotional expression, this year's "Bear Infested Wild Continent" is no exception.
can be glimpsed through the trailer that this time "Bear Infested Wild Continent" once again created a whole new world compared to the previous one. Through high-tech bracelets and genetic technology, humans can become any animal, such as a flying monkey, a wild boar, a crocodile swimming recklessly, a lion in a band... Whether it is a swamp forest, the desert next door, or the blue sea and blue sky, mountains and forests In the imaginative paradise built by "Bear Infested: Wild Continent", everything can happen. What's more, interspersed there are the emotional fetters between the characters and the deep emotional excavation behind the behavior motives. Both children and adults can be predictably moved by them.
in the Spring Festival file year after year, the strong interest, joy and content quality have improved year by year, which has become the reason why the "bear infestation" series can highlight the encirclement and continue to burst into vitality, and it is in the process of continuous advancement. China has also become an inevitable choice for a wider group of people, including parents, children, and many adults. It is also the best choice for family viewing on the first day of the new year.
2020 Spring Festival is approaching quietly, what will "Bear Infested Wild Continent", which will be released on January 25, bring to the movie market?Kind of surprise? It can be seen.
