extended the single-day box office record to the 28th day, "Nezha" finally met an opponent who could pull it off the box office iron throne.
As of 9 o'clock on August 23, Douban's "Fast and Furious" extravaganza with only 6.3 points has surpassed 100 million in box office. "Nezha" was squeezed to the second largest box office in a single day, and the gap between the two is obvious. After staged a scene that was briefly surpassed and counterattacked by the new film, this time, "Nezha", which has accumulated 4.3 billion box office, should not be able to counterattack anymore. Although
is just an independent rumor of the "Quick Exclamation" series led by Dashi Johnson, who just got married in Hawaii, and Jason Statham, the film still continues the strong box office dominance of the Quick Exclamation series, and the film has already been picked. With the North American box office of 137 million U.S. dollars, the global box office exceeded 440 million U.S. dollars, and the last major box office determining the success or failure of the film is obviously the Chinese market.
Universal Pictures should of course have high hopes for the Chinese market. This most popular action series with a total box office of more than 5 billion US dollars in the world, the fourth part only won 30 million box office in the Chinese market, but from the beginning of "Speedy 5", The series has quickly become the most attractive sign of Hollywood in China in addition to "superheroes". The total box office of the series has reached 5.8 billion, and it has spawned another super-gross universe outside the Marvel Universe-Bald. universe.
In a sense, Chinese audiences even love "Fast and Furious" more than North American audiences. "Fast and Furious 8" suffered a box-office decline in North America, but it still won 2.64 billion in the domestic box office, which can definitely be said to exceed North American play.
If the extravaganza still performs well in the mainland, after "Nezha" turned over in the summer with its own strength, the market may even surpass last year's record in the mutual noise of these two Hollywood's most popular bald-headed drag racing. How can
this gold medal series stand proudly for decades and not fail? Why do Chinese audiences prefer these bald heads so much?
Another looming question is: After nearly ten years of rapid turmoil in the Chinese market, has the reputation of "Fast and Passion", which has begun to weaken, also begin to usher in its own aesthetic fatigue period?
The most "bright" summer film is here, why does the word-of-mouth record the lowest series?
The extra part of "Quick Exclamation" is still very cool.
can even say that it was in the extravaganza that Fast and Furious was finally made into a super British blockbuster. Director
replaced David Reach, who created "Quick Chase 1", "Cold City" and "Deadpool 2".
played a great role in the extravaganza, it is the popular supporting role in the original biography-Hobbes played by Dashi Johnson, and Shaw played by Jason Statham.
has become a member of the Swift family, and the other is a ruthless character who killed the Swift members.
When the former debuted in "Quick Exclamation 5", the original goal of the action was to arrest people, but was attacked, and the latter became a life and death friend.
The latter first appeared in the "Swiss 6" easter egg, kills Han as soon as it came up, and confronted the Susuk family in "Swiss 7";
then miraculously competed in "Swiss 8" The protagonists turn enemies into friends, which is also the biggest slot of "Quick Striking 8". These two ruthless characters,
, have fallen in love and killed each other in "Skick 8", they are really killing each other.
But this time, because of Decate Shaw’s sister agent Heidi Shaw, he provoked a Thanos virus that could destroy half of humanity. The
two talents were forced to join forces to deal with the "quick" played by Idris Elba, the most powerful villain in history.
Compared with the "Quick Excitement" main story, it still needs to find a balance between the feeling of speed and the big scene. The rumor simply opened up and went straight to the super cool film. The plot of
gives way to the principle of cool film.
drag racing, giving way to blockbuster codes.
The laws of physics give way to the protagonist invincible.
action scene, handsome, really handsome, exaggerated, really exaggerated.
goes up to earth, completely ignoring gravity.
The helicopter that can lift three cars was held by Johnson's bare hands?
Several powerfully modified muscle cars play kites with gunships driven by the villain?
From striding across continents and oceans, to rampaging in Chernobyl, to driving a modified car against a helicopter in Samoa...z1The plot of z
's cool film, like it is cool, and dislike it is no brain.
Fortunately, there are also two Hollywood's strongest bald male gods.
, two big bald heads, talked about the cross talk of Deyun Society throughout the whole process. The chemical reaction is really enough, and the audience who likes to watch muscular men fight each other can never be disappointed.
is not only fighting each other, but also fighting each other while fighting.
has to say that the action scenes that David Reich combined with the music and actors under the editing of the storyboard are simply too burning! And after it burned, I continued to talk.
, plus the heroine who burst into flames, and the "Deadpool" who really worked hard to make a cameo, is this blockbuster movie still not going to heaven? But why the word-of-mouth has reached a new low in the series. Not only is it not as good as the 8.5 points of the best "Speedy 5" in the Douban series, but also the lowest scored "Speedy 3" of 6.3 points?
The answer is: A's arsenic, B's honey.
Although the love story between Johnson and Tiedan is wonderful, it is still the same formula, the same taste, and the action scenes continue to be upgraded. Even the family story continues in the biography, but it is over-British style and no brains. The setting, coupled with the relatively boring literary drama, still made this rumor run into the number one rival that Hollywood encountered in the Chinese market: Hollywood visual effects blockbuster aesthetic fatigue.
From 30 million in "Quick Excitation 4" to 2.6 billion in "Su Ji 8", how did the Bald Universe come back against the wind in the Chinese market?
In 2001, when the first "Fast and Furious" was released, absolutely no one could have imagined that this medium and low-cost underground speed movie costing less than $40 million would eventually be developed into one of Hollywood's strongest blockbusters. Become the strongest action film IP in Hollywood in the Chinese market.
In a sense, the box office change history of the "Quick Exclamation" series in the Chinese market is derived from the evolutionary history of the series itself. After
used crime elements and drag racing to surpass the global box office of over 200 million US dollars in the first part of the series, "Super 2" followed the pattern and changed the location from Los Angeles to Miami. Even the routine did not change, but the "bald head" was lost. Van Diesel’s second box office had a significant decline. When it came to the third one, the name was directly called "Fast and Furious Tokyo Drift". Because of the pay issue, the brand-new cast was directly used, and the box office suffered a fiasco.
Faced with the rapid decline of this selling series, Universal Pictures managed to restart this series in the absence of its own selling series, retrieved Van Diesel and let him participate in the production as an actor + producer, and invited a director. Lin Yibin has made this drag racing series a large film. After
soared the audience's adrenaline to new heights, the series quickly got back on track and gradually became the top Hollywood action IP. The
movie retains the speed element, but turns the protagonist's identity as a helper of the police, closer to the setting of the Grand Theft Auto movie, a rapid-fire universe began to grow bigger. With the joining of top star actors such as Dwayne Johnson and Jason Statham, the "Quick Excitement" series has officially become the box office leader in Hollywood non-Super British blockbusters.
The rise of the series in the Chinese market also began at this stage. Although the fourth film only won 30 million in mainland box office, after adjusting its marketing strategy, "Super 5" won 252 million in box office that year, ranking 9th in the Chinese market. For the first time, it became the first overseas ticket warehouse for the film. "Super 6", released in 2013, once again won 413 million box office, and the Chinese market once again became the number one overseas ticket warehouse.
has reached "Super 7", the series has reached the top of the box office, the global box office reached 1.516 billion US dollars, of which it won 2.4 billion box office in the Chinese market, far surpassing its domestic North American market of 350 million US dollars. In contrast, the film's box office results in other major Asian markets are not too dazzling.
arrived at "Super 8", the global box office of the film has begun to see a slight decline, not only in North America, the response is much flat, except for Brazil, South Korea and India, other overseas markets have fallen to varying degrees, but the box office performance of the Chinese market is still very strong .
Why do Chinese audiences prefer speed and passion so much? Will their love last forever?
, which is favored by Chinese audiences, can beat the fatigue of Hollywood blockbusters? The continued success of
in the Chinese market stems from the series inadvertently creating a blockbuster menu that best suits the spleen and stomach of Chinese audiences.
suchAesthetic habits originated from the aesthetics of traditional Hollywood muscular action movies in the 1980s. The generation of viewers who watched Stallone Schwarzenegger in the video hall formed the aesthetic habits of domestic audiences for traditional action movies, and the "Fast and Passion" series has continued in recent years. Large-scale, created a cool film mode that combines drag racing, action, gunfights, and beauties, which invisibly fits the taste of the new generation of audiences.
What's more, the "Fast and Furious" series has been exploring the visual extremes of Hollywood action movies in recent years. The idea of zombie car jumping off the building in "Speed 8" creates an unprecedented visual spectacle, which makes the series still Can maintain creativity and attractiveness in visual scenes, and maximize Hollywood's industrial and technological standards.
When this set of visual effects cool film mode that is most in line with the aesthetics of Chinese audiences, plus Dashi Johnson, Jason Statham, Van Diesel and other action muscular stars full of male hormones, there seems to be nothing to do Prevent it from attacking cities in the mainland market.
But in order for the series to gain such a fanatical pursuit and get incredible box office time and time again, in addition to genre innovation, action upgrades and cool film mode, the film originally lacked a vital element: feelings.
Even if the other elements are to the extreme, if there is no emotional blessing, Hollywood visual effects blockbusters can reach 1.5 billion at most, but the unexpected death of Paul, the star of "Rapid 7", finally adds emotional support to the series. The film was specially re-made at the end of the film, and then combined with "See you again", and finally left a classic scene that can be remembered in film history.
Since then it can no longer be said to be a pure racing movie, but has become a representative of Hollywood blockbusters that have placed the feelings of a generation of audiences. All of
finally brought the box office in the Chinese market to 2 billion+.
But can the series keep going so fast? The production cost of
"Swiss 8" has reached 250 million U.S. dollars. The future shooting budget will only continue to rise, which of course means huge cost recovery pressure, and Lin Yibin will return to directing "Swiss" in 2020. "9" will truly determine the future fate of the series.
The rumored position of "Quick Excitement" is just "an entertaining derivative film", it is more like a series of drag racing deliberately off track.
From the point of view of effect, although it is not as good as "Speed 8", this derivative film is still considered a success, especially if the film is as expected by the industry, it can win 1.5 billion at the end of the summer vacation in the mainland. + At the box office.
But when this blockbuster myth series will eventually face the aesthetic fatigue that has already begun to appear in Chinese audiences, are they able to resolve this deepest crisis?
At least the "Quick Excitement" rumor series has found a good way to pry into the Chinese market again. Jushi Johnson told the media, "Wu Jing knows that I will find him to play a sequel, and we will create a domineering role for him as always. Comedy elements will be added, and we will fight each other in the film. Let’s warm up with everyone first, Wu Jing will appear in the sequel, and will be invincible." When
encounters the "Bald Universe" when Wolf Warriors encounters "Bald Universe", perhaps the box office speed and passion of this series can really continue. .
