"Nezha" really become a summer counterattack, should I thank Zhou Xingchi? Before the start of the summer
, no one wanted to know that a "Nezha" who stepped on a hot wheel would become the salvation hero of the market.
But when the Douban score of this national comic reached 8.7, and the cumulative box office of the click reached 59 million, it not only won the "Best Domestic Animation of the Year" in the circle of friends in advance, but also almost reached zero negative reviews. It is expected that this annual dark horse, which is very likely to break the 1 billion box office ceiling of Guoman, can bring the whole summer vacation to pick up.
won 1.2 billion in the box office of two generations of Yang Guo’s "Sweeping Drugs 2 Heaven and Earth Showdown" and Deng Chao’s "Galaxy Tutorial" broke 500 million in the box office. The summer file is too much in need of a real explosion, "The Devil of Nezha" "Children Come to the World" is what the market needs most. The
movie is burning, explosive, cool, and dazzling, and at the same time full of nonsensical jokes. Even the father-son family relationship between Li Jing and Nezha is considered by some audiences to surpass the family-oriented "Galaxy Tutorial", Guoman The long-standing weakness-the drama, was considered by film critics to make the "Lion King" of the same period kneel down and call Dad. All of this means that the movie may be a hit for all ages.
topics, breakthroughs, and emotional release are all ready, and now the only thing that may stop the film’s box office creation is the audience’s prejudice against Guoman—"People’s prejudices are like a giant mountain. No matter how hard I try, I don’t want to move."
is like Nezha in the film who wants to clear away the infamy by killing demons and eliminating demons. Guoman also needs to use a masterpiece that can surpass "The Great Sage" to prove that Guoman can change his fate against the sky.
now has two questions: 1. Can Nezha save the summer vacation? 2. Will this be a turnaround for Guoman?
But, do people really understand this dark horse that is just showing up as a summer champion?
If I say that this is actually an animated version of Stephen Chow's comedy, are you convinced?
Smoky makeup Nezha, Stephen Chow comedy?
is like Zhou Xingchi's experience in filming, the film path of the movie "Nezha" is a standard counterattack.
It first appeared in the public view at the launch conference of the House of Light Colors in October 2015. The 22 films were quietly obscured after the "Big Fish and Begonia" and "The Great Sage Raises in the Sky". Presence.
Later, the film crew defined Nezha as "the worst Nezha in history". The official Weibo profile of the film is "Mo love Laozi, I will be addicted".
When the posters and trailers were just released, almost all netizens were shocked! Where is this?
has bangs on the lid of the pot on top of his head, with smoky makeup, walking with punk in his trousers, and writing a big mourning on his face, opening his mouth to reveal shark teeth, bare feet for evil, scared Chen Tangguan The common people closed their doors.
But who could have imagined that such a movie that made the audience feel that the mud couldn't support the wall, after a large-scale screening, it was actually really fragrant.
Dianying Douban scored more than "The Return of the Great Sage", "The Great Guardian", "White Snake: Origin" and so on. It has become a popular domestic animation film in recent years, and the audience's "True Fragrance" face has become tap water, and the voice of the rise of the country has revived. What's more powerful is that various UGC content of Nezha and Ao Bing, the third prince of the dragon king, appeared on the Internet. This time, the effect of tap water has been increased again. Why is
? Think about it, what do Stephen Chow movies do best?
Subversion! The
Nezha, the concept of Hunyuanzhu was thrown out from the beginning. Hunyuanzhu extracts Lingzhu and Magic Pill, Lingzhu will become a soul boy to protect the world, and Magic Pill will be transformed into a demon king.
According to the traditional operation, Nezha should be the reincarnation of Lingzhu. As a result, the god in charge shook his hand. The Lingzhu went to the body of Ao Bing, the third prince of the Dragon King of the East China Sea, but Nezha became the devil transformed by the magic pill. This created two strong suspense: First, Nezha, who was supposed to be the reincarnation of the spirit orb, became the reincarnation of the magic pill. Will he become the demon king?
Second, the roles have changed. Do you still want to fight Nezha and Ao Bing? Will the fate of the two be consistent with the myth? The fate of the
role is also very Xing Chi. The script structure of the
movie is a typical Hollywood "three-act structure", but it can also be understood as the counterattack structure of Stephen Chow’s comedy: Nezha, who was regarded as a magic boy at the beginning, was disliked and chased by all the people. Fight, but in the endStand up and become a child prodigy who saves all beings.
When he shouted, "It's a devil or an immortal, I say it myself." "If fate is unfair, fight him to the end." Doesn't it look like, see the king who counterattacked in the grand finale of the star master's comedy?
Moreover, those bearded and rough guys with a girlish voice, all kinds of crazy funny, and even the completely funny look of Taiyi real person in the movie, dare you to say that it is not Stephen Chow?
Sure enough, the director Jiaozi himself "confessed" and said he was a fan of Stephen Chow.
Now, all I understand, no wonder, Nezha's image also continues the core of Stephen Chow's comedy-tragedy is comedy. Nezha in the
movie, isn't it a wicked child with teeth and claws writing evil in his heart, a simple child lives in his heart. While being misunderstood and rejected by the secular world, he silently and ridiculously insists on his original intention? What
Xiao Nezha sings is, "I am a little monster, happy and at ease, killing people without blinking, eating people without salt." Is he really at ease and at ease? It's strange that he was dying.
So when he finally had his first friend, Ao Bing, he was extremely happy and cherished it; so when Li Jing lied to him that he was the reincarnation of Lingzhu, he immediately focused on slaying evil spirits and killing demons...
even finally met him Destiny, is it not a comedy tragic hero of Stephen Chow?
If we say that in the era of Hundred Goods Filial Piety, Nezha’s rebellious heroes who cut flesh to return to mothers rebelled against their obedience to foolish filial piety;
, as the new Nezha of the "magic pill reincarnation", would resist It was the fate of the forced "Magic Pill trapped by the Heavenly Tribulation Curse". The movie
is not a simple "death" that can be summed up. Behind the hippie smiling face is not serious, it has the cruelty and pain of real fate. Director
dumplings is actually like Zhou Xingchi, reconstructing the classics with a modern perspective. Isn't this an animated version of Stephen Chow comedy?
"Nezha" can sell 2 billion at the box office? The quality of
is stable. The next question is: Can "Nezha" pierce the box office ceiling of Guoman movies?
In terms of the scale of pre-screening screenings and the box office, Nezha became the best domestic animated film. But to break the ceiling, we must break the circle, and to break the circle, we must achieve a dimensional reduction attack on traditional Chinese comics.
First of all, whether it is the theme expressed in the movie or the emotion that the plot brings to the audience, they are all resonant and universal, so it is very easy to produce topical fermentation. Why does
say that "Nezha" has such a high dimension? First of all, as another national comic blockbuster, the audio-visual language it brings can definitely hit domestic audiences with unparalleled accuracy. This is the basis for the dimensionality reduction attack.
And from the visual to the characters, the story has been recreated. As the villain in the film, the Prince of the Dragon, Ao Bing, first appeared as a beautiful young man in white. After the spell was lifted, Nezha was thinly dressed and undressed. The fleshy, anti-gravity rising hair explodes, and a pair of sharp and energetic eyes are unforgettable.
More importantly, the core of the story absolutely meets the needs of the audience's emotional catharsis, because it hits the pain point of a generation-loneliness. In addition to the general direction of the reconciliation between father and son in the
story, the plot setting of Nezha's "fight" Ao Bing is the most interesting part. The fight is definitely to fight, but the relationship between the two young people has been reconstructed-it's not a life or death, but It is sympathy and sympathy.
This can be seen as a cure for the age of the only child.
In terms of communication needs, two "lonely" souls are attracted to each other. Finally, because of Nezha's life-saving grace and a grace of not killing him, Ao Bing chose to come forward and sacrifice Wanlongjia and his own. The physical body blocked part of the Tianlei punishment for Nezha, and in the end only the soul remained just like Nezha.
At this time, is there any "years of friendship" in your ear — brothers are in trouble, I will carry them, brothers' life is my life. Is this enough for
? The
movie is even more ruthless, and the older generation of audiences will never let it go. Because there is still a relationship between father and son.
The old version of Nezha’s father-son relationship is basically negligible. In "Nezha: The Devil Child Comes into the World", Li Jing has been trying to eliminate the prejudice against his son by others, and sent him to Taiyi to study and practice. I wanted to trap him, but hoped that he would have more skills. In order to inspire his son, he did not hesitate to coax him into a "Lingzhu reincarnation"; after being exposed by Shen Gongbao, he was almost beaten by Nezha.
of course the most touching, Or the special birthday gift he prepared for Nezha-to replace him with his body and die for Nezha.
After completing all of this, the film’s super-predicted quality and content, the audio-visual language, and emotional catharsis it brings are enough to hit various types of domestic audiences. Not only can the dimensionality reduction strike be formed, but it is also likely to be It is a bit difficult to achieve word-of-mouth spread among different kinds of audiences.
This is Guoman's turnaround. Finally,
puts aside the box office and word-of-mouth, and sets the flag-
This time, Guoman finally ushered in a turnaround.
Guoman certainly has a glorious moment. After the "Shanghai Art Film Studio" was officially established in 1957, the golden 10 years of domestic animation started. The world animation industry even has the term "Chinese Animation School", referring to "a batch of animation works with distinctive Chinese characteristics that originated in the 1950s, matured in the 1960s, and harvested in the 1970s and 1980s."
The most classic "Havoc in Heaven" in the history of Chinese animation was born at this stage. "Nezha Nao to the Sea" is a collection of China's top animation creation team. The famous painter Zhang Ding was invited to be the chief art designer. 60 minutes, a total of more than 58,000 pictures, and "Mao Tian Gong" are called: Chinese hand-painted animation Film double walls. The
film, as the first Chinese animation to appear in Cannes, was selected as an official film at the Cannes Film Festival. Because of lack of experience, it missed the deadline for submission of materials and became a legacy of Cannes... However, Cannes still arranged for "Nezha Naohai" After the screening, the screening ended with thunderous applause. The strong classical Chinese style and the heart-warming Chinese myths shook the entire Cannes. A review of
wrote: How many years later, Nezha's long sleeves fluttering and white clothes like snow, in the dark storm, the scene of Hengjian's self-caught is still vivid...
is such a deep and tragic scene. In Chinese cartoons, it never appeared again.
"The Return of the Great Sage" was once regarded as the awakening work of Guoman, but after a short climax, Guoman did not wait for the next "Return of the Great Sage".
Since then, every time a new domestic animated film is released, a question that cannot be avoided is-
"Guoman, has it really risen this time?"
From the bipolar evaluation of "Begonia" to "The Great Guardian" , No one has dared to make a conclusion.
This time, where the story begins, it will continue. Nezha, who once created the prosperous era of Guoman, once again held up the banner of the rise of Guoman, nothing wrong.
Let’s talk about technology first. The most amazing master-disciple play in the whole film is the long shot of "Shanhe She Jitu". With a stroke of Taiyi's real person pointing Jiangshan pen, the art treasure that originally existed only in the myth and imagination was suddenly embodied into a huge playground. .
In the final battle between Nezha and Ao Bing, the foreshadowings and props buried before, such as Wanlongjia, Universe Circle, and Talisman, all played key functions in the final battle. The magic weapon was exhausted, and it was fun. Is the action design and visual presentation of
enough to let the audience fully feel the blooming imagination and explosive completion ability of the National Comic? The technology of
is not lost, but has the common problem of "emphasizing art and neglecting plot" of Guoman changed?
From the depth of comedy elements and themes, to the subversive adaptation of Nezha's story, to the dazzling arc of characters projected on Nezha with the theme of rebelling against the sky, to say the least, the story told by Guoman , Enough to make some viewers feel sad. Of course, it doesn’t mean that the movie is perfect. The biggest problem with "Ne Zha" lies in the rush of the finale. Ao Bing suddenly turned his face, just like fighting for an inevitable finale. approximately. The combination of comedy elements and themes of the movie also raises some questions.
However, the flaws are not concealed, "Nezha"'s proficient use of commercial animation routines is still the most close to the world level in the creation of Guoman in recent years: it uses a story of ups and downs to tell a simple truth.
The audience remembered "My fate is my responsibility", and the movie won.
Of course, the rise of Guoman should not require a movie to complete. More importantly, take us to reconfirm the original intention of Guoman.
is like "Nezha Naohai" in the past. The domestic animation industry is not mature enough and the funds are not rich enough. Everything is difficult, but the filmmakers of that era still made classics.
For Guoman's questionnaire, "Nezha" is not a standard answer sheet without flaws., But a future-oriented answer that can inspire hope.
Finally, I still want to end with the lines in the movie-is
still worth looking forward to? Is Guoman necessarily a juvenile or a bad movie? The answer to
is-"My fate is my fault!" Whether
can counterattack the summer file, it depends on "Nezha".
Whether Guoman can stand up depends on whether it can counterattack to the end.
