Since "The Wandering Earth", "Nezha's Devil Boy Comes into the World", "You Are Young" and other films, in mid-November this year, the Chinese classical animation film "White Snake: Origin" also landed in the North American market. "White Snake: Origin" is the third highest-grossing domestic cartoon in the mainland this year, second only to "Nezha: The Devil Child" and "Bear Infested Primitive Times". The film produced 451 million in a low-key manner in January this year. The RMB has a good box office score, and its Douban score is as high as 7.9. It is a masterpiece with both popularity and reputation.
's "White Snake: Origin" was released in North America. The score is 7.2, which is similar to this year's Hollywood animation "How to Train Your Dragon 3". The freshness of rotten tomatoes is 71% and the popcorn index Up to 100%, much higher than the animated films such as "Angry Birds 2" and "The Secret Life of Pets 2" released this year.
It is a pity that the North American box office of "White Snake: Origination" is very low. The film was only shown in one theater at the beginning, and then expanded to 21 theaters. It has been released for more than half a month, but its North American box office is only more than 20,000 US dollars. , And the previously released "Wandering Earth" North American box office was 5.88 million U.S. dollars, "Nezha: The Devil Child Comes into the World" was 3.7 million U.S. dollars, and the cumulative North American box office of the still-released "Youth You" has exceeded 1.9 million U.S. dollars. In contrast, the performance of "White Snake: Origination" in North America can be described as sluggish.
Of course, even Chinese films that performed well in North America such as "Wandering Earth" and "Nezha: The Devil Child" are not ranked in the top 100 in North American annual box office. This is a "conquer place" for Hollywood movies in the Chinese market. , The situation that the box office of the mainland exceeds 1 billion yuan at every turn has formed a contrast.
Why can't Chinese films knock on the North American market? There may be two reasons.
One is that North American audiences (mainly American audiences) do not like to watch Chinese movies. This is the main reason. Hollywood's long-term strong position in the world has allowed most American audiences to reject foreign culture. Not only Chinese films, but even English films produced by Bollywood in Europe and India, have rarely sold in the North American market. If a Chinese film or a European film is made very well, Hollywood’s approach is often to buy the copyright to remake, because direct introduction has no box office.
Second, the North American market is originally a very exclusive market. Because North American audiences do not like to watch foreign movies, and because of the superior mindset of the North American distributor, they are often extremely cautious about the distribution of a foreign film. The above mentioned "The Wandering Earth", "The Devil Boy of Nezha", and "Youth No more than 100 theaters have premiered in North America, such as "You", and "White Snake: Origin" is only screened in one theater, and an American commercial film is often shown in more than 3,000 theaters. Even Ang Lee, who has been in Hollywood for many years, his "Crouching Tiger, Hidden Dragon" was only shown in 16 theaters at first.
"Crouching Tiger, Hidden Dragon"
We often say that the North American market is the world's largest movie market, but based on the above two reasons, this statement is actually only for American movies, and for movies in other countries, North America The market is not only not the largest market, it may even be one of the smallest.
"Fearless"
Although Chinese films have not really knocked on the door of the American market so far, in history, some Chinese films have "captured" North American theaters, except for the aforementioned "Crouching Tiger, Hidden Dragon" , Zhang Yimou’s "Martial Arts Trilogy" has been released on a large scale in North America, and has achieved good box office results. Many of Jackie Chan’s Hong Kong-produced action films, Jet Li’s "Huo Yuan Jia", Stephen Chow’s "Kung Fu", Yen Zidan’s " Chinese-language movies such as "The Iron Monkey" have sold for tens of millions of dollars at the box office in North America. Kung fu movies were once a "brick" for Chinese films to break into the American market, but with the maturity of computer simulation technology, real-life kung fu movies have lost their former glory.
"Iron Horse Monkey"
The exclusiveness and occlusion of the North American film market has also caused Hollywood movies to gradually lose their creativity. Among the top ten highest-grossing films in North America this year, none of them can be called original movies. They are all comics. Remake and sequel works. Hollywood’s unpredictable attitude seems to have caused American films to be losing the Chinese market. In the second half of this year, the box office of most American films introduced from the mainland has shown a bleak performance, which can explain the problem to a certain extent. (Author: Brother Xiucai)
