On November 27th, iQiyi’s 3D children’s series of animation "Du Dang Man" will be launched on CCTV Children’s Channel. It will be broadcast in two seasons from Monday to Friday. This is also the first TV show of the second season of "Du Dang Man". Prior to this, the first season of "Du Dangman" has been broadcast on cartoon satellite TVs such as Hunan Golden Eagle, Jiangsu Youman, and Beijing Kaku, with excellent ratings. At the same time, the third season of "Du Dang Man" will be exclusively broadcast on iQiyi in the winter vacation of 2020.
"Du Dang Man" is a puzzle animation for 3-6 year old preschool children produced by iQiyi. It tells the story of "Du Dang Man" who will transform into various transportation vehicles and his friends to take risks and grow together s story. With sophisticated production and entertaining content, "Du Dang Man" has been loved by children since its launch in January 2019, and has long been at the forefront of the iQiyi children's animation hot list. Since June of this year, "Du Dangman" has been launched on many cartoon satellite TVs one after another, and the ratings performance is eye-catching: During the golden night broadcast of Hunan Golden Eagle Cartoon Satellite TV, it ranked among the top 5 in the national cartoon ratings ranking for 7 consecutive days. After the broadcast of Kaku Children's TV, it ended with the highest score of cartoon ratings throughout the country. This time, "Du Dang Man" was purchased and broadcast by CCTV Children's Channel, which is a strong proof that iqiyi's original children's animation has been recognized by the market.
In addition to its excellent ratings and reputation, iQiyi has carefully planned the development path of derivatives including books, stationery, toys, VR games, food, clothing, offline activities, etc. with the "Du Dangman" IP as the core. Among them, Dudangman authorized toy products have landed on national online and offline sales channels in April, and plush products will be listed in early 2020. The VR game "Du Dangman VR Adventure" adapted from the animation was also officially launched in August and will land in the National Digital Kingdom VR theme park at the end of November. "Du Dangman" IP has also gone offline many times, interacting closely with the children through activities in the town of Chibabu on many holidays such as June 1st, National Day and New Year. On November 24th, "Du Dang Man" will also hold a special filming meeting with the theme "Hello, Du Dang Man!" in 10 Dadi cinemas across the country, benefiting Hefei, Suizhou, Wuhan, Beihai, Hangzhou, Shenzhen, Foshan Parent-child families in cities such as, Jiangmen, Wuhu, Ma'anshan, etc., parents can bring their children to experience the wonderful story of Du Dangman through offline watching.
iQiyi continues to make efforts in the children's content market, and has launched a number of high-quality and high-quality content that cleverly integrates childlike innocence, childlike and educational elements. Last year, "Invincible Deer" originally produced by iQiyi became the first exclusive animation produced by CCTV to purchase and broadcast on the video website, and it was popularly broadcast on major cartoon satellite televisions such as Beijing Kaku Children's Channel and Shanghai Xuandong Children's Channel. In the future, iQiyi will continue to use positive values to create more high-quality children's animations to meet the diverse needs of parent-child entertainment, and accompany children to grow up healthy and happy.
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