The Disney animated film "Frozen 2" directed by Chris Buck and Jennifer Lee has set off a movie-watching boom in China. In just 3 days, "Frozen 2" broke the predecessor's total box office of 298 million in the mainland with 372 million. Up to now, the cumulative box office of "Frozen 2" has exceeded 430 million, ranking first in real-time box office. As the most professional portrait photography app in China,
has reached a partnership with "Frozen 2" to jointly launch a customized movie magic AR. With a strong sense of substituting gameplay, this AR resonates with the audience and the movie, and actively takes photos on social platforms to help the movie spread among young users.
Beauty Camera "Frozen 2 Open Screen"
According to the authoritative third-party data platform QuestMobile, the Beauty Camera is the only photo and photography app with a monthly life exceeding 60 million. The monthly life of the beauty camera is nearly 10 million higher than the combined monthly life of the No. 4 Qingyan camera and the No. 5 Wuta camera. With a large number of users, the beauty camera helped the film "Frozen 2" be announced and reached young audiences.
It is reported that the beauty camera × Frozen 2|Custom Magic AR has been online for 7 days. The total downloads exceeded 1.65 million and the number of related photos saved exceeded 2.18 million.
"Frozen 2" movie custom magic AR
This is not the first time that Beauty Camera has cross-border cooperation with film and television dramas. Prior to this, Beauty Camera also launched the same AR model with the movie "Youth in the Youth", and actively encouraged viewers to take photos on social platforms. This customized AR went online for 7 days, with a total download volume of over 1.28 million, a total of 1.54 million photos generated, and more than 4.12 million readings of your topic guarding the youth. In addition to the cooperation in makeup, Beauty Camera also used all media resources such as the app screen, the camera homepage banner, and Shuangwei to help the "Youth in Youth" film be announced, winning the No. 1 box office in that period. According to Maoyan data, the film’s cumulative box office has exceeded 1.5 billion. At present, "Youth in Youth" ranks 12th in the 2019 movie box office and 9th in the 2019 domestic film box office. The beauty camera is truly a movie grass planter.
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