On the morning of November 29th, the film "Manslaughter", produced by Chen Sicheng and directed by Ke Wenli, announced that it will be released for a week and will be released on December 13. On the same day, "Star Wars: The Rise of Skywalker" was announced and will be released simultaneously on the mainland and North America on December 20.
and "Manslaughter" were released in the same week, as well as new films such as "Downton Abbey" (movie version), "People Caught by Light", "Half Comedy" and "Sky Fire". With the end of 2019 approaching, many film studios began to run to seize the year-end schedule. According to industry insiders, this will continue to drive the growth of the box office throughout the year. According to statistics from Yien, as of November 28, the country’s cumulative movie box office has reached 59.185 billion yuan, nearly 2.8 billion yuan more than the same period last year. From now to the end of the year, 50 films will be released one after another, "squeezing" into the year-end schedule. Driven by this, the industry predicts that there will be "the strongest December in film history" at the end of 2019, and there is almost no suspense that the annual box office will exceed last year.
In fact, the movie box office in all stages of 2019 has not been smooth sailing. The "winter of film and television", which caused widespread anxiety among filmmakers, seemed to suppress daily life and at the same time magnified popular schedules.
According to Yien statistics, except for the popular schedules in the second half of 2019, most of the movie box offices in the remaining months are not as good as the same period last year. Among them, March, May, and July all had negative growth. In September, due to the early release of National Day films, the positive value added of 93 million yuan was only recovered in the last few days.
was also driven by several popular schedules, and the national movie box office in 2019 stopped the decline in the first half of the year. According to statistics from Tuopu, before the summer vacation in July this year, the country’s cumulative box office in the first half of the year was 2.09 billion yuan behind the previous year. At that time, the industry began to show that the box office of 2019 movies will end the positive growth for 9 consecutive years, falling into negative growth. In line with the cold winter of the film and television industry, this concern is even more vivid.
However, from the beginning of the summer holiday to the following major stalls, the trend of optimism gradually emerged.
In August of this year, driven by the popular animated film "Nezha" and "Heroes of Fire" and many other movies with a box office volume of more than 1 billion yuan, the month's box office increased by more than 1 billion yuan year-on-year.
▲ Stills of "Nezha's Devil Child Comes into the World"
In addition, around the National Day this year, it was driven by films such as "My Motherland and Me" and "Captain of China". The box office in September and October achieved positive year-on-year growth in 2018. . Among them, according to Tuopu's statistics, the box office in October this year increased by 4.5 billion compared with the same period last year, setting a record for the box office of National Day.
finally started in October, and the cumulative box office in 2019 overtook 2018 from 1.04 billion yuan behind to 3.5 billion yuan ahead. The leading role of the big time period is further revealed at the end of the year. According to Yien data, in 2019, the box office will increase by 4 billion yuan, reaching about 65 billion yuan.
Under the trend of larger periods, more films are moving closer to the "peak season", competition is becoming increasingly fierce, and the elimination rate has also begun to rise. In addition, the small period becomes smaller.
One Entertainment Observation (ID: yiyuguancha) According to Yien data, among the films released in November, "The Beneficiary", which has been discussed in the early stage, only received 215 million; "About Winter", which was released for two weeks, has only received 215 million films. With 1.1%, the cumulative box office was only 211 million yuan; the well-recognized "Decisive Battle Midway" was released in November and only received 278 million yuan in the box office; "Unreachable" was only released for 8 days with only 22.915 million yuan in the box office, which accounted for Than 0.1%. In addition, "Chang'an Road" has a total box office of 21.245 million yuan, and "Sherlock on the Plain", which was just released today, has become a "day trip" film in a large number of theaters.
▲ Stills from "The Beneficiary"
As of now, Douban scores close to 7.5 points for the top ten movies this year. It is understood that 2019 is the year with the highest average score for the top ten movies in the box office in the past five years. With the trend of
box office being concentrated on popular schedules, it is hard to say that no outstanding works have been buried. But at the same time, viewers have more choices, and only films with high quality and selling points can win the competition.
