film industry refers to the collective name of related industries such as the production, distribution and projection of films, film audiovisual products, film derivatives, and the construction of cinemas and screening venues with film production as the core.
1993 was the year when Chinese film marketization consciousness was born. Although a complete concept of marketization was not formed at that time, and the industrialization of films was not even proposed, the policy ideas put forward at that time have nurtured the industrialization of Chinese films. If we look at more than ten years of reform from the perspective of capital, we might as well regard these more than ten years as a process of creating conditions for capital operation. Prior to this, the capital of Chinese films was basically closed, and there was no platform for market operation, only the internal flow of state-owned assets and administrative orders.
Although there have been various attempts and breakthroughs in the reform path of more than ten years, the reform process has gone from under the power to the simple one-divided competition model to the "loose" asset alliance model. From the formation of the shareholding system and strategic group reorganization, the overall reform of Chinese film is too cautious and the progress is slow!
Since 2002, the film industry has entered a new round of reforms. One is the change in understanding: it has been clarified that film is a commercial cultural industry, which not only rectifies the name of film industrialization in concept, but also provides the most basic premise for its process. The second is the implementation of the policy: In 2003, the State Administration of Radio, Film and Television successively introduced the "Film Script (Summary) Project Approval, Film Review Interim Provisions", "Sino-foreign Cooperative Film Production Management Provisions", "Film Production, Distribution, and Projection Business Qualification Access The Interim Regulations and the Interim Regulations on Foreign Investment in Cinemas (General Administration Order No. 18, 19, 20, and 21) try to lower the qualification threshold for film production, distribution, and projection, and absorb all powerful social forces to participate in the film industry , Invigorate the field of film circulation, promote the distribution and screening of domestic films, reduce government approval procedures, promote the rapid development of the industry, encourage film product innovation, and make film products better for the masses and the market! The content of the
policy covers all links in the film industry chain, and points out the development direction for the in-depth cooperation between the film industry and the technology and financial industries in the future. Relevant experts believe that the active support of national policies has become a powerful driving force behind the rise of China's film industry. The frequent introduction of policies indicates that the country attaches importance to the film industry. Through directional guidance, the overall strength of Chinese films will be comprehensively improved and international competition will be enhanced. force. Since the implementation of the policy, the box office of Chinese films has been rising steadily, leading the global film market and receiving extensive attention from the international community. Full implementation of
to stimulate the vitality of the film industry
After the introduction of relevant policies, all regions will immediately improve supporting policies and measures, and through the implementation of specific policies, effectively release the market vitality of movies. According to statistics, in 2014, the central government allocated a total of 290 million yuan in special funds for fine-quality films to fund a total of 217 feature films, children-themed films, rural-themed films, science and education films, documentary films, and animation films. Nowadays, movies are showing a flourishing scene of movies of various themes, which further stimulates the vitality of the market.
Strengthen the construction of film public service and supervision system
Due to the imbalance of regional development in China, the policy supports different regions in different ways. In 2014, the China Film Rural Projection Service Platform completed a software upgrade that conforms to the national standard, and passed the inspection of the Film Quality Inspection Institute to achieve multi-level and all-round management. The platform covers more than 10,000 devices in about 20 provinces, autonomous regions and municipalities, and nearly 90 cinema chains. At the same time, the digital movie mobile screening data return system has been upgraded from remote screening monitoring to system active monitoring.
Film and television media companies constitute an important sector of the capital market.
The booming film industry environment has strengthened the company strength of related film and television media companies. Companies such as Perfect Film and Television, Wanda Cinemas, Yinji Media, and Tangde Film and Television have adopted backdoor or IPO methods. Going public, these large-scale film and television media companies have become important sectors of the capital market. The establishment of a group of film professional institutional investors, including China Film International Fund, Shanghai Film Fosun Cultural Industry Investment Fund, and Changying Film and Television Creation Cradle Fund, officially started the film completion guarantee business.
Seize the opportunity, and Chinese films are welcoming the spring breeze.
The active guidance of national support policies has fully mobilized the creative enthusiasm of various practitioners in the upper and lower reaches of the film industry, and produced domestic films like "Wolf Warriors 2" that have entered the top 55 global box office.
Zhang Hongsen, Director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television once stated that domestic films have been recognized and praised by audiences through careful film production under the premise of emphasizing content as king, and highlight the strong national cultural confidence and future film industry Support will be tilted towards realist works that conform to the spirit of the society. "Wolf Warrior", "I'm Not a Medicine God", "Monster Hunt", "Fang Hua" and other films with various themes have all been well received, reflecting the diversified needs of the audience's consumer market.
The relevant person in charge of the Cultural Resources Office of the Ministry of Finance said that this year the Ministry of Finance will continue to promote the development of the film and television industry in a variety of ways. It will also guide and drive social capital into film and television companies, reduce corporate financing costs, and inject new ideas for the development of film and television companies. Source of vitality.
The continuous force of the national film industry policy has led to the formation of a diversified situation of film creation and production. Driven by the two-wheeled drive of favorable policies and diversified investment, the Chinese film market will burst with infinite vitality and sound the country’s entry into a powerful country. Horn of Dream
