Hollywood commercial blockbuster has become the "safety lock" for the Lunar New Year file.
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file. On the same day the Internet revealed that "Star Wars 9" was synchronized between China and the United States, "Game of the Brave 2" announced a one-week increase in the mainland market. From this point of view, this year's Lunar New Year files seem to need imported films again to complete the important task of "rescuing the market." Last year, in the face of the 60 billion "cross-line" task, "Venom" and "Aquaman" jointly contributed 3.882 billion box office, and undoubtedly won the monthly box office champions in November and December respectively. This year, although there are more than 50 films in the Lunar New Year file, the nature of literature and art determines that Hollywood blockbusters still have huge potential consumer demand. In fact, the understanding of "rescue the market" should not stop at the effect of the annual box office number, but whether it can meet the audience's multi-dimensional viewing needs. "Game of the Brave 2: Fighting the Peak" advance notice
Nowadays, the domestic market has long changed, and the growth of domestic films themselves no longer needs "hard protection". However, due to the strong rise of Spring Festival stalls and National Day stalls, the Lunar New Year stalls have tended to be single in type for many years. Therefore, at the end of the year, Hollywood’s “rescue the market” is essentially through macro-control, to make up for the lack of content supply from different dimensions, so as to meet the absolute rigid demand of the market. Compared with "Star Wars 9" may enter the game at the end of the year, "Game of the Brave 2" has become the only Hollywood blockbuster that meets the "hard conditions". From the perspective of the market, it is obvious that the entire market needs to form a "catfish effect" to fully release the audience's viewing potential. z2
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"rescue the market"
Hollywood blockbusters bear the heavy responsibility.
Actually, today's Hollywood blockbusters have long passed the "Hollywood" era of superstition. The rise of domestic commercial genre films has narrowed the physical gap between to some extent and Hollywood commercial blockbusters, which also makes Hollywood blockbusters no longer omnipotent in the Mainland. Judging from the market performance of Hollywood blockbusters this year, there are only 5 films that have broken 1 billion, which is the lowest value in the past three years. and these five movies are all assembled before the end of the summer vacation. If the first and second halves are divided according to the schedule, then the Hollywood blockbuster account-sharing blockbuster that broke 1 billion this year will all be produced in the first half. File mentions are very rare in Hollywood blockbusters. Until now, the introduction of movies from the mainland has always been policy-driven, and Hollywood movies have to wait in line to wait for the schedule. And "Game of the Brave 2" suddenly announced the file upgrade, and naturally has the responsibility of "rescuing the market."
does have such potential from the attributes of the film. starring Dawn Johnson is now the box office appeal of the mainland market, apparently has entered the first echelon. This year, starred in "Fast and Furious: Special Operations", which also won 1.429 billion box office, ranking second in the box office of imported films. Unlike other actors, Dawn Johnson maintains a very high output. However, sufficient exposure did not result in aesthetic fatigue. Last year, the three Hollywood blockbusters starring in "Game of the Brave", "Raging Behemoth" and "Sky Rescue" landed on the mainland film market and won more than 2.1 billion box office.
In addition, 's young and interesting themes and values and the texture of its own large-scale visual effects are the keys to making it possible to break through in the Lunar New Year stalls. Although the lineup of 's domestically produced films for the Lunar New Year has picked up compared to last year, there are very few "seed players" that can truly meet the audience's viewing needs and lead the entire market. The market depth of the mainland market is sufficient to support the co-release of multiple films, but obviously it is not the number of films that can activate the market depth, but the volume of large films that can really attract viewers into the theater. From this point of view, audiences have a strong demand for the last wave of Hollywood blockbusters during the Lunar New Year. This is one of the reasons why "Game of the Brave 2" dared to raise files. 2
"typical"
typical cases.
On December 20, 2017, "Game of the Brave: Jungle Fighting" began painting one week later than "Star Wars 8" in North America. The box office in the first week was 36.17 million U.S. dollars, and in the second week it achieved overtake. After the introduction of the mainland market, "Game of the Brave: Battle of the Jungle" was suppressed, and finally won a box office of 491 million in China, almost double that of "Star Wars 8." Since there have been few successful cases of veteran IP restarts in the past two years, "Game of the Brave: Battle of the Jungle" earlyThe period is not favored by the market. 's final production cost of US$90 million won a box office of US$962 million worldwide. With a North American box office of 404 million US dollars, it became the champion of Sony's North American box office. The mainland box office of 491 million yuan has also become the film's highest overseas box office. This year, "Game of the Brave 2" has become the focus of attention in both Chinese and American markets based on the previous work. In fact, looking back at the growth of this series, the reason why "Game of the Brave" was able to successfully restart the IP is the real "zero threshold" visual effects blockbuster. The visual quality of
is an important fulcrum of this IP. 's own game sense brings an excellent immersive experience to the audience. Secondly, what is more important is the script advantage of the movie itself. In the design of the entire game process, it is not complicated while remaining suspenseful enough, and the audience will not feel fatigued during the progression of the whole plot. This is particularly critical for Hollywood commercials. Secondly, in terms of the values that conveys, the old version of "Game of the Brave" in the 90s expresses the protagonist's attitude and perception towards friends, family and life in the real world through the contrast between the game and reality. And 2017's "Game of the Brave: Battle Jungle" also performed well on this point.
travels through the game, and the character "contrast" setting allows the character to face himself to a certain extent, and achieve growth in the process of adventure. Feeling the advantage of the script from the quality of visual effects has become the basis for this IP's "take-all" market. Looking at the mainland film market in the past two years, audiences are not cold about overly complex visual effects blockbusters, and the "cultural threshold" brought by ultra-long series is also difficult to cross. But this does not mean that the audience has lost interest in commercial blockbusters with strong audiovisual performance. On the contrary, because of the long-term insufficient supply of such films, there is a huge rigid demand. Therefore, the "zero threshold" blockbuster with online scripts and outstanding visual effects still has strong market competitiveness in the two major markets of China and the United States. The 3
"upgrade"
sequel upgrade is inevitable.
For "Game of the Brave 2: Fighting the Pinnacle", the entire production must be fully upgraded. After all, whether it is the Chinese market or the North American market, looking at this IP now is no longer questioning whether the old IP can restart successfully, but what kind of surprises this IP can bring to the market. Often, due to the "sequel upgrade", many sequel movies fall into the trap of "sequel to dog". For "Game of the Brave 2", the biggest room for improvement of this film with obvious "game attributes" lies in the scene. In the sequel, it is no longer limited to the decisive battle in the "jungle", but the entire scene space is infinitely enlarged. From the level of adventure, it has also been further enhanced. The protagonist needs to face the challenge of an avalanche on the snow-capped mountains, race life and death with ostrich flocks in the desert, and face fierce attacks in the forested mountains.
This will undoubtedly enhance the visual experience of the movie. In addition to the CINITY version launched this year in China, in addition to IMAX3D, China Giant Screen, and Dolby, it is obvious that the movie is still a good thing in terms of enhancing the audience's immersive viewing experience. A lot of effort. In addition, at the scene of the first screening of the film in Mexico, the newly added Asian actress Okafina also appeared to interact. In addition to a better visual experience, the movie continues to dig deeper in the plot itself. In terms of character setting, has cleverly "replaced" the movie, which also avoids to the greatest extent the aesthetic fatigue caused by the same character setting being released for two consecutive years. Because of the "game program error", has a new role to join, the starring game settings are brand new upgrades, when the starring decides to return to the game, accidentally involved in Spencer's grandpa and grandpa's friends. As a result, Grandpa Spencer became Dr. Yongshi, and his friend became a linguist. The last “counter-attack road” from weak to strong was turned into a “rejuvenation” in the sequel. The new setting obviously gave the actors more room to play, but also because of the different and even extremely contrasting character settings. Better "Laughing Fruit".
In addition, in previous trailers, it has been emphasized that "this time, not everyone can leave the game alive". This means that the movie itself will add a lot of action and adventure scenes, and the suspense of the whole game will inevitably be stronger. In addition, what’s more important is that the real and virtual worlds are no longer justIt is a game of "dead and can come back again", but on the basis of overcoming self to grow, it has a deeper "reality expression". This may also be the fundamental reason why the two old men joined the game. Judging from the current performance of the data, the expected value of "Game of the Brave 2" after the upgrade has not decreased but increased. And its own "front" also allows it to take on a heavier task of "rescuing the market", which is also a sign that the Lunar New Year stall has now entered the "catfish era", and the market is activated as much as possible by releasing real seed players.
