Siming District is a natural photography studio with superior industrial conditions. With the long-term establishment of China's Golden Rooster and Hundred Flowers Film Festival in Xiamen, opportunities are coming. Siming CPPCC members suggested a series of measures to promote the development of Siming's film advertising industry through building platforms, holding offline events, and developing film derivatives.
reporter Dai Yi
build an interactive platform and service platform to promote industrial development
Siming District CPPCC member Zhang Kai believes that although there are currently less than 5 film advertising companies in Xiamen, there are many well-known local companies that have advertising needs, plus The Golden Rooster and Hundred Flowers Film Festival has been settled in Xiamen for a long time, and more and more film and television dramas come to Xiamen for filming, which also brings opportunities. This means that Xiamen's film advertising industry has a lot of room for development and also has great development advantages.
Zhou Zheng, member of the CPPCC Standing Committee of Siming District, believes that the film advertising industry needs to integrate relevant elements, introduce preferential policies, and build two platforms. That is to build an interactive platform for film producers, advertising investors, advertising planners, and advertising producers to promote smooth cooperation between all parties in the film advertising industry; build a service platform that is conducive to the development of the film industry, and provide enterprises with talent training and technical equipment sharing And other professional services.
In addition, the government can also hold more activities to expand its influence, promote Siming's film advertising industry, and promote the establishment of the National Film Advertising Alliance Association in Siming District.
designed movie derivatives with Xiamen characteristics to drive tourism consumption
Siming CPPCC members suggested that Xiamen can take advantage of location advantages, port advantages and other conditions to build a film derivatives production, design, and sales center based on the southern Fujian Golden Triangle manufacturing base. Diao Han, assistant to the general manager of Xiamen Yinet Interactive Culture Communication Co., Ltd., believes that on the one hand, it can hold landing activities such as golden ticket roots and carnivals; on the other hand, it can develop related derivatives, such as drinking glasses, clothes, and toys. Derivative product design can be combined with Xiamen’s native products to promote Xiamen’s tourism consumption capacity.
Zhang Kai suggested to take advantage of the Golden Rooster and Hundred Flowers Film Festival to settle in Xiamen for a long time, hold film advertising competitions, and attract more high-quality film and television companies and special film and television talents to settle in Siming District.
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Last issue of the topic "Improve the purchasing power of residents, make community elderly care more convenient" Ms. Wang: Care centers provide convenience for community elderly care and provide respite services for families. We must ensure the professionalism of service personnel.
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