Golden Rooster and Hundred Flowers Film Festival opening forum
1905 film news In the past October, driven by the "strongest National Day file", the box office of Chinese movies reached a record high for the same period. So far, the total box office in 2019 has exceeded 58.2 billion, and there is almost no suspense in the final catching up with 2018.
At the opening forum of the 28th China Golden Rooster and Hundred Flowers Film Festival held on November 19, Fu Ruoqing, General Manager of China Film, Song Ge, Chairman of Beijing Culture, Wang Changtian, Chairman of Light Media, and directors Li Shaohong, Xue Xiaolu, Guo Fan and other filmmakers summarized and reviewed On the basis of past creative experience, it also puts forward more rigorous thinking about the development of the market and the industry in the new era: When the overall upgrade of the film industry is an inevitable trend, how to find opportunities in the huge challenges? Where are the new outlets for future creation?
Industry upgrade promotes high-quality and industrialized development
Guo Fan talks about the experience of "Wandering Earth" Song Ge reveals the progress of "Feng Shen"
"I am not a medicine god" produced by Beijing Culture, won a box office record of 3.1 billion in 2018. This year's "Golden Rooster Award", the film was also shortlisted for many important awards including the best feature film. Song Ge, chairman of Beijing Culture, firmly believes that the upgrading of the industry will lead film creation to a high-quality development path. For the majority of film workers, this is a huge challenge as well as an opportunity. To catch up with this trend, he believes that it is necessary to start from the source: "Insist on integrity and innovation, adhere to mainstream values, and adhere to cultural self-confidence." These three insistences of
are embodied in the upcoming film series "Feng Shen San" by Beijing Culture. Part. Song Ge revealed that the first "Feng Shen" will be shut down on January 15, 2020, and will be launched in the summer of the same year. The script is based on the foundation of China's extensive culture, and the film will also fully demonstrate the strongest level of Chinese film industrialization. "We hope that this film can promote the development of the industrialization system, improve the quality of the film creation team, and provide help to other crews in the future."
After the shooting of "Wandering Earth", Guo Fan also has an idea of "industrialization" in the creation of new era films. The importance of this is deeply felt. The first "Wandering Earth" hit both the word-of-mouth and box office, but he was very calm: "I watched overseas science fiction film documentaries some time ago. The problems they encountered in the 1990s were very similar to when we created "Wandering Earth".
For the sequel, Guo Fan hopes to further narrow the gap with foreign films of similar themes in terms of character stories, art design and special effects production: "If you look at the world, the first film is only a passing level. I hope that the sequel can increase by 10 points. "The pace of the environment is fast, but Guo Fan has to slow down with "The Wandering Earth": "I saw someone expecting our Chinese science fiction curve to overtake. If they want to avoid overturning, they have to repair the road and practice driving skills. "For the creation of the sequel, Guo Fan still plans to spend 3-4 years to polish his worldview, and another year to complete the shooting. But after seeing the results of the first part, we believe that the waiting is worthwhile.
Guo Fan
50 billion single box office behind the industry thinking
Wang Changtian: "We are looking forward to 5 billion, 10 500 million."
has just been born in the summer and the National Day box office of high-end single film box office. film. The box office of "Me and My Motherland" is approaching 3 billion, and "Nezha: The Devil Child" has dropped the annual championship with 4.97 billion. As a member of the main creative team of "My Motherland and Me", the general manager of China Film Co., Ltd. Fu Ruoqing and director Xue Xiaolu have fresh memories of that creative experience.
Fu Ruoqing still remembers the grand occasion of the screening of "My Motherland and Me" on September 28. The theater was full of seats, and the audience was hard to find. At the important node of the 70th anniversary of the founding of the People's Republic of China, the patriotic enthusiasm of the whole people has also made "watching the military parade, watching "My Motherland and Me"" become a trend. Xue Xiaolu, the director in charge of the "Return" unit, still remembers the pressure of "determining the theme a month and submitting the outline". After discovering the details of raising the flag for "one second", she communicated with the chief director Chen Kaige for the first time: "They don't know about this, which makes me very excited." Before the release of
, "My Motherland and Me" The crew did not think about the box office record of close to 3 billion. And the same "explosion" is beyond the main creative material, and there is the animated film "Nezha: The Devil Boy Comes to the World". "Our initial goal was to surpass the'Great Sage'. Before the release, we raised our expectations to 1.5 billion and thought about 3 billion, but we never thought about the current height." said Wang Changtian, president of the production side Light Media.
From the perspective of the company’s long-term development, Wang Changtian pays more attention to the overall "temperature" of the industry and the market: "I would rather see 5 billion, 10 A 500 million film, instead of focusing on one or a few films. This achievement is a feedback that there are not enough good works in the market, and a reward for a certain (excellent) film."
"Unexpected", but the success of "Nezha" is also inevitable: "We always firmly believe that Chinese animation will become the market leader, surpassing Hollywood and Japan." Wang Changtian also mentioned "The Devil Boy of Nezha" "Showing the values of the present: "Like "My Motherland and Me", this kind of emotions and emotions belong to the present (of this era)."
Li Shaohong
On the evening of November 19th, the 28th China Golden Rooster Hundred Flowers Film The festival will be grandly unveiled. Li Shaohong, who has been committed to cultivating young film director talents through the "Green Onion Project", is full of expectations for the Golden Rooster Award in Xiamen for the next ten years: "I hope that more young directors can achieve success here." In 4 years, we have completed 20 works. In the future, we will continue to provide talents for the industry, let their works enter the cinema, and let them enter the industry and mature themselves."
