Original title: "Bingdundun" changes clothes and "Snake Dundun" appears. The Beijing Winter Olympics mascot "Bingdundun" special edition for the Year of the Snake - the new series of "Snake Dundun" was released in Beijing on the 19th. This is the scene of the new product lau

Original title: “Bingdundun” changes into “Snake Dundun” appearance

Beijing Winter Olympics mascot “Bingdundun” New Year Special Edition for the Year of the Snake – “Snake Dundun” series new products were released in Beijing on the 19th.

This is the scene of the "Snake Dundun" series new product launch conference taken on November 19th. Photographed by Xinhua News Agency reporter Zhang Chenlin

According to reports, "Snake Dundun" is inspired by the folk legend "The Legend of White Snake", and the head decoration is modeled on the shapes of "White Snake" and "Xiao Qing" in traditional Peking Opera, with "Spirit Snake" The meaning of "offering auspiciousness". The new products of the "Snake Dundun" series released at this event include plush toys, badges, keychains, etc., among which 5 "Snake Dundun" figures have attracted much attention. They hold Ruyi, gourds, longevity peaches, peach blossoms, ingots and other props, expressing the good wishes of "five blessings" with blessing, wealth, longevity, happiness and wealth respectively, conveying happiness and good luck.

International Olympic Committee member Yu Zaiqing said that Beijing, as a "Double Olympic City", is one of the few cities in the world that can continue to spread the Olympic culture and spirit through the "Olympic legacy" after hosting the Olympic Games. " Bingdundun The cute image of "" has attracted wide attention from people, and the new products of the "Snake Dundun" series will once again attract the public's attention, crossing cultures and regions, and entering thousands of households.

On November 19, visitors were taking pictures of the new products of the "Snake Dun Dun" series. Photo by Xinhua News Agency reporter Zhang Chenlin

After December 31, 2022, "Bingdundun" and other Beijing Winter Olympics-related intellectual property rights will, in accordance with common practice, become Olympic historical intellectual property rights under the name of the International Olympic Committee. The Chinese Olympic Committee and the International Olympic Committee conducted repeated communications and negotiations, and finally formed a cooperation plan focusing on the historical intellectual property rights of the Beijing Winter Olympics, realizing the reuse of Olympic historical intellectual property rights within the jurisdiction of the Chinese Olympic Committee.

"Snake Dundun" is a cultural and creative product developed under re-licensing of Olympic historical intellectual property rights. It will be the first to go on sale in Beijing, Shanghai, Tianjin, Chongqing and Guangzhou from November 22 to jointly welcome the Year of the Snake and the third day of the Beijing Winter Olympics. The anniversary is coming.

Lin Cunzhen, deputy dean of the School of Design of the Central Academy of Fine Arts, said: "The combination of 'Bingdundun' and the twelve zodiac series products has become what consumers are looking forward to during the New Year. product. As part of the cultural heritage of the Beijing Olympics, it is an important carrier for spreading Olympic culture and Chinese culture. I believe it will continue to shine and lead the consumer trend in the future." (Reporters Li Chunyu, Ji Ye)

Visitors on November 19. Shooting new products in the "Snake Dundun" series. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a new product of the "Snake Dundun" series taken on November 19. Photographed by Xinhua News Agency reporter Zhang Chenlin

On November 19, visitors were viewing the new products of the "Snake Dundun" series. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a blind box product in the "Snake Dundun" series of new products taken on November 19. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a new product of the "Snake Dundun" series taken on November 19. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a new product of the "Snake Dundun" series taken on November 19. Photo by Xinhua News Agency reporter Zhang Chenlin

On November 19, visitors took photos with “Snake Dundun”. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a new product of the "Snake Dundun" series taken on November 19. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a new product of the "Snake Dundun" series taken on November 19. Photo by Xinhua News Agency reporter Zhang Chenlin

On November 19, Lin Cunzhen, the chief designer and deputy dean of the School of Design of the Central Academy of Fine Arts, introduced the design and cultural concepts of "Snake Dun Dun" at a press conference. Photographed by Xinhua News Agency reporter Zhang Chenlin

This is a plush toy in the new "Snake Dundun" series taken on November 19.Photo by Xinhua News Agency reporter Zhang Chenlin

(Xinhuanet)