Who would have thought that Huang Xiaoming 's new film "The Man in a Wig " would have such a dismal box office performance.
You must know that a lot of pre-release marketing was done for the film, and the lineup is even better. Even the best actress Huang Lu was invited.
Unfortunately, it was only on the third day of the film's release that the cumulative box office barely exceeded 3 million.
Even on the third day, the film's subsequent box office decline was already showing . The single-day box office of
was only 160,000. As of 4:30 pm, when it was released nationwide, the number of people who had watched it was only 1,486 times.
Among them, the one most affected by the film’s fiasco was none other than Huang Xiaoming.
The failure of this film not only disappointed movie fans, but also brought the relationship between Huang Xiaoming and his rumored girlfriend Ye Ke into the spotlight. The connection between the box office downturn and this relationship seems to make people think more about Huang Xiaoming's acting career and public image.
First of all, the subject matter of "The Wig" itself is somewhat controversial. The film explores people's over-concern and shaping of appearance in modern society, and Meng Zhong, played by Huang Xiaoming, is a character immersed in false masks.
He wore a wig to hide his inner fragility, and then had a confrontation with society that seemed lively at first but was actually absurd.
Although such themes are handled with a certain irony by the director, many viewers believe that the film's slow pace and lack of tension in plot development prevent it from arousing enough resonance.
However, the real reason for the poor box office may be closely related to Huang Xiaoming and Ye Ke's scandal .
As a public figure, Huang Xiaoming's words and deeds have attracted much attention, and his relationship with Ye Ke has become a hot topic pursued by the media.
This scandal has greatly affected the audience's view of Huang Xiaoming, and even planted negative seeds for the audience's psychology of watching movies. The film was supposed to bring the audience a profound reflection on the contradiction between appearance and heart, but it was distracted by this emotional news, causing the audience to subconsciously question Huang Xiaoming when they walked into the theater.
Some fans even expressed that they have a wait-and-see attitude towards Huang Xiaoming's new film and do not want to pay for the public relations hype between him and his girlfriend.
This is reflected in the film itself. During the promotion period, there were frequent appearances and interactions with Ye Ke, which inadvertently made the audience feel bored and even felt that the film was a commercial promotion gimmick rather than a truly carefully produced film. works of art.
When the quality of the film itself cannot support the audience's expectations, it will inevitably suffer a failure at the box office.
In this scandal, Huang Xiaoming may have already realized the fragility of his public image.
He once stated in front of the media that he would focus more on his career rather than hype around scandals. However, under such heavy pressure, his voice seemed pale and weak, and netizens were still discussing the authenticity of his relationship with Ye Ke.
In the public domain, every appearance of Huang Xiaoming reflects the potential impact of this scandal on his image.
It cannot be ignored that the dismal box office performance of "The Wig" also provides a warning to the film market.
Today’s audiences watch movies not only for the actor’s popularity, but also for the authenticity and emotional resonance of the story. Even celebrities cannot escape audience judgment on the content of their films.
The scandal between Huang Xiaoming and Ye Ke has reached a certain level, which has caused the audience to feel world-weary towards the work. It reflects modern people's deep thinking on the complex relationship between celebrity privacy and career.
At the end of the film, the male protagonist finally takes off his mask and accepts his true self again, which exactly reflects Huang Xiaoming's state of mind and dilemma at this time - in the complicated scandal, can he find himself and find himself? real positioning? Perhaps this is what the audience expects from him.
In short, although "The Wig" carries a lot of controversy and expectations, behind its performance, reflects the endless pressure and confusion that stars bear under the glamorous appearance of the entertainment industry.
In the future development, whether Huang Xiaoming can get rid of the shackles of scandals and regain the recognition of the audience will depend on his future efforts and works.
For movie fans, I hope that what I will witness in the future will not only be scandals, but movies that are truly worth remembering.
