Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand. That's costume comedy. The classics "Wulin Gaiden" and "Longmen Escort" were already produced more than ten years ago

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Copywriting | Thirteen

Editor | Soda water

In the domestic drama market, there is a subject that makes the audience confused the most.

That is a costume comedy.

's classic " Wulin Gaiden " and " Dragon Gate Escort " were already produced more than ten years ago, and there is still no drama that can surpass their status in the hearts of the audience.

In recent years, there have been very few costume comedies in the domestic drama market, and even fewer that have both real reputation and popularity.

In the past two years, only " Magpie Sword Legend " and " Langui's Happy Event " have received a lot of praise.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Is it so difficult for the audience to see a costume comedy that is both popular and well-received?

Don’t worry, there is new news about a costume comedy.

In the latest news released by cctv TV series, CCTV recommended " Fragrant Happy Events ".

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This drama is directed by Li Yafei, the director of "The Love of a Lady". The plot is humorous and the atmosphere is relaxing and healing. It is not a problem to catch up with "The Love of a Lady" in terms of popularity and reputation.

01 Parents are short-lived, and they laugh every day

"Fragrant and Happy Events" tells the story of inn owner Ai Sixi (played by Li Jiaqi) who is forced to marry Jingkan (played by Ren Hao) who has run away from home because of an outrageous lawsuit.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

As a result, they were involved in the struggle between the management of the Jing family. In the end, under the painstaking management of Ai Sixi and Jing Kan, they finally saved the tea house.

There are two highlights in this drama that are worth looking forward to.

First, there are endless interesting things about alternative "house fights".

Group images are the most common form of expression in comedy, and this drama fully utilizes the advantages of this form.

In the play, Jingkan who marries Ai Sixi is the young master of the Gongcha family. At this time, the Jing family is experiencing a "game of power."

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Jingkan’s aunt Luo Zhusi ( He Saifei) is greedy for profit, her eldest sister Jingzhu (played by Chuina Lisa) is pretentious, there is also a vain maid, domineering younger brother Luo Aji, and the old grandmother Wei who has a mirror-like heart. Jun Yi (played by Cao Cuifen).

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In order to compete for the right to be the head of the house, they each used their own unique tricks. It was obviously a serious "house fight", but instead they caused a lot of embarrassing things.

The characters in the play are very distinct, and the intricate relationships and daily life of joy, anger, sorrow, and joy make the plot richer and more intense.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Second, we are happy for enemies to work together.

The group portraits are only part of the comedy aspect of the show, but the focus is on the experiences of the male and female protagonists.

In the drama, Ai Sixi and Jingkan originally thought they would break up after they got married, but they became more and more entangled in the whirlpool of the Jing family.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

The manager's "Golden Jade Tea" business has declined and is in danger, and there are constant internal fights within the family. The manager, who seems to have infinite glory, has long been in ruins.

With the efforts of Ai Sixi and Jingkan, they saved the day from danger many times and truly recognized and accepted each other in the process.

The relationship between the male and female protagonists in this drama gradually changes with their experiences, which is real and delicate. The setting of "Marriage first, love later" also adds a lot of highlights to the plot.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This kind of costume comedy with sincere emotions and dense laughter is what the audience really wants to see.

02 He Saifei leads the cast, and the lineup is not weak.

If this drama wants to become a hit, a solid plot is not enough. It also depends on the actors' shaping of the characters, and the casting of this drama has completely touched the hearts of the audience.

ranked first, He Saifei.

As a national first-class actor, He Saifei's acting skills are quite solid. In " Cheng Huan Ji " and "The Road of Life", the characters played by He Saifei are all lifelike.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In the new drama, He Saifei plays Luo Zhusi, who has a strong personality and is ruthless.

Looking at Luo Zhusi in the stills, her smile is friendly and kind, and she doesn’t look cunning and sinister at all.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This character is most likely a "smiling tiger". I believe that He Saifei's acting skills in this drama can surprise the audience again.

ranked second, national first-class actor Cao Cuifen.

In "Celebrating More Than Years " and "Knowledge", the acting skills of veteran drama star Cao Cuifen are obvious to the audience. She is already familiar with playing this kind of wise and restrained role.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In the new drama, Cao Cuifen plays the role of Wei Junyi, the old grandmother of the Jing family. She has white hair and kind eyes. She seems to be indifferent to worldly affairs, but in fact she is very clear-minded.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This kind of role is only suitable for an experienced actor like Cao Cuifen.

is third, Liu Lin .

Liu Lin, the "uncrowned TV queen" in the hearts of the audience, has accumulated a deep reputation with her superb acting skills. Liu Lin's performances in "Knowledge" and " The Glory of Our Fathers" left a deep impression on the audience.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Liu Lin plays the role of Mai Youyou in the new drama. She is exquisitely dressed. Her pink clothes and bright smile look very noble.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Although Liu Lin is only a guest star in this drama, she is still outstanding with her acting skills.

In addition, there are also actors such as Changlong, Li Jiaqi, and Ren Hao in the play. I believe that their acting skills will present a wonderful group drama.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

03 Conclusion

Facts have proved that the audience of costume comedy has never disappeared.

In recent years, costume dramas with comedy overtones, such as "Everyday Life" and "Celebrating More Than Years" are all hits, and the comedy elements in them are the icing on the cake.

But when it comes to the theme of costume comedy, the effect plummets, and in the final analysis, it is still the reason for the plot. The script of

is not polished enough. It seems to be full of laughs, but in fact it is superficial and cannot withstand scrutiny. The characterization of the characters is not complex enough and is too single and stereotyped.

This "Fragrant Joy" avoids these problems. I believe that this drama can become a hit with its excellent quality and bring about a turn for the costume comedy.

Copywriting | Thirteen

Editor | Soda water

In the domestic drama market, there is a subject that makes the audience confused the most.

That is a costume comedy.

's classic " Wulin Gaiden " and " Dragon Gate Escort " were already produced more than ten years ago, and there is still no drama that can surpass their status in the hearts of the audience.

In recent years, there have been very few costume comedies in the domestic drama market, and even fewer that have both real reputation and popularity.

In the past two years, only " Magpie Sword Legend " and " Langui's Happy Event " have received a lot of praise.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Is it so difficult for the audience to see a costume comedy that is both popular and well-received?

Don’t worry, there is new news about a costume comedy.

In the latest news released by cctv TV series, CCTV recommended " Fragrant Happy Events ".

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This drama is directed by Li Yafei, the director of "The Love of a Lady". The plot is humorous and the atmosphere is relaxing and healing. It is not a problem to catch up with "The Love of a Lady" in terms of popularity and reputation.

01 Parents are short-lived, and they laugh every day

"Fragrant and Happy Events" tells the story of inn owner Ai Sixi (played by Li Jiaqi) who is forced to marry Jingkan (played by Ren Hao) who has run away from home because of an outrageous lawsuit.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

As a result, they were involved in the struggle between the management of the Jing family. In the end, under the painstaking management of Ai Sixi and Jing Kan, they finally saved the tea house.

There are two highlights in this drama that are worth looking forward to.

First, there are endless interesting things about alternative "house fights".

Group images are the most common form of expression in comedy, and this drama fully utilizes the advantages of this form.

In the play, Jingkan who marries Ai Sixi is the young master of the Gongcha family. At this time, the Jing family is experiencing a "game of power."

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Jingkan’s aunt Luo Zhusi ( He Saifei) is greedy for profit, her eldest sister Jingzhu (played by Chuina Lisa) is pretentious, there is also a vain maid, domineering younger brother Luo Aji, and the old grandmother Wei who has a mirror-like heart. Jun Yi (played by Cao Cuifen).

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In order to compete for the right to be the head of the house, they each used their own unique tricks. It was obviously a serious "house fight", but instead they caused a lot of embarrassing things.

The characters in the play are very distinct, and the intricate relationships and daily life of joy, anger, sorrow, and joy make the plot richer and more intense.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Second, we are happy for enemies to work together.

The group portraits are only part of the comedy aspect of the show, but the focus is on the experiences of the male and female protagonists.

In the drama, Ai Sixi and Jingkan originally thought they would break up after they got married, but they became more and more entangled in the whirlpool of the Jing family.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

The manager's "Golden Jade Tea" business has declined and is in danger, and there are constant internal fights within the family. The manager, who seems to have infinite glory, has long been in ruins.

With the efforts of Ai Sixi and Jingkan, they saved the day from danger many times and truly recognized and accepted each other in the process.

The relationship between the male and female protagonists in this drama gradually changes with their experiences, which is real and delicate. The setting of "Marriage first, love later" also adds a lot of highlights to the plot.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This kind of costume comedy with sincere emotions and dense laughter is what the audience really wants to see.

02 He Saifei leads the cast, and the lineup is not weak.

If this drama wants to become a hit, a solid plot is not enough. It also depends on the actors' shaping of the characters, and the casting of this drama has completely touched the hearts of the audience.

ranked first, He Saifei.

As a national first-class actor, He Saifei's acting skills are quite solid. In " Cheng Huan Ji " and "The Road of Life", the characters played by He Saifei are all lifelike.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In the new drama, He Saifei plays Luo Zhusi, who has a strong personality and is ruthless.

Looking at Luo Zhusi in the stills, her smile is friendly and kind, and she doesn’t look cunning and sinister at all.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This character is most likely a "smiling tiger". I believe that He Saifei's acting skills in this drama can surprise the audience again.

ranked second, national first-class actor Cao Cuifen.

In "Celebrating More Than Years " and "Knowledge", the acting skills of veteran drama star Cao Cuifen are obvious to the audience. She is already familiar with playing this kind of wise and restrained role.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

In the new drama, Cao Cuifen plays the role of Wei Junyi, the old grandmother of the Jing family. She has white hair and kind eyes. She seems to be indifferent to worldly affairs, but in fact she is very clear-minded.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

This kind of role is only suitable for an experienced actor like Cao Cuifen.

is third, Liu Lin .

Liu Lin, the "uncrowned TV queen" in the hearts of the audience, has accumulated a deep reputation with her superb acting skills. Liu Lin's performances in "Knowledge" and " The Glory of Our Fathers" left a deep impression on the audience.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Liu Lin plays the role of Mai Youyou in the new drama. She is exquisitely dressed. Her pink clothes and bright smile look very noble.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

Although Liu Lin is only a guest star in this drama, she is still outstanding with her acting skills.

In addition, there are also actors such as Changlong, Li Jiaqi, and Ren Hao in the play. I believe that their acting skills will present a wonderful group drama.

Copywriting | Thirteen Editor | Soda Water In the domestic drama market, there is one subject matter that is most difficult for audiences to understand.      That's costume comedy.      The classics 'Wulin Gaiden' and 'Longmen Escort' were already produced more than ten years ago - Lujuba

03 Conclusion

Facts have proved that the audience of costume comedy has never disappeared.

In recent years, costume dramas with comedy overtones, such as "Everyday Life" and "Celebrating More Than Years" are all hits, and the comedy elements in them are the icing on the cake.

But when it comes to the theme of costume comedy, the effect plummets, and in the final analysis, it is still the reason for the plot. The script of

is not polished enough. It seems to be full of laughs, but in fact it is superficial and cannot withstand scrutiny. The characterization of the characters is not complex enough and is too single and stereotyped.

This "Fragrant Joy" avoids these problems. I believe that this drama can become a hit with its excellent quality and bring about a turn for the costume comedy.