At the 2024 Guangzhou Auto Show, the GAC Toyota Pavilion located on the second floor of Area A is particularly eye-catching. GAC Toyota, which has just celebrated its 20th anniversary and is standing on the 40th anniversary of China's automotive joint ventures, exhibited ele

At the 2024 Guangzhou Auto Show, the GAC Toyota exhibition hall located on the second floor of Area A is particularly eye-catching.

GAC Toyota, which has just celebrated its 20th anniversary and is standing on the 40th anniversary of China's automotive joint ventures, exhibited an electrified product matrix covering hev, bev, phev, and fcev, fully demonstrating "multi-power symbiosis, multi-route" The development idea of ​​"coexistence, oil and electricity coexist with wisdom and progress".

As the industrial business card of the Guangdong-Hong Kong-Macao Greater Bay Area, GAC Toyota has witnessed the changes in the lives of generations of car owners. Now, under the joint venture 2.0 system, it has launched the "Fusion 2030" strategy, claiming that it will realize the transition from "Quality Guangfeng" to "Technology Guangfeng", with annual production and sales returning to one million, becoming a leading brand in the smart electronics era one.

Full cycle China self-developed

Platinum Smart 3x made its debut

occupied the C position of the GAC Toyota booth and attracted many visitors to rush to check in. This new model is a representative work of the brand's "self-developed in China" comprehensive advancement - Platinum Smart 3x.

This new car, positioned as a compact pure electric SUV, is a masterpiece of GAC Toyota's comprehensive construction of a local product development system. From planning, development, verification and evaluation to full life cycle management, it is 100% completed by the Chinese team. The appearance of the new

car adopts the family-style design language of Toyota's bz series. The closed grille on the front face and the through-type LED light strip complement each other, showing a strong sporty atmosphere.

The high waistline and suspended roof design on the side of the body create a spacious and atmospheric body effect. The design of the through-type taillights is highly recognizable when lit up at night, adding a touch of fashion to the vehicle.

Another highlight of Bozhi 3x is high-end smart driving.

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It is said that it is GAC Toyota’s first end-to-end intelligent driving model, equipped with an L2 intelligent driving system jointly developed by GAC Toyota and momenta. The system is equipped with 126-line lidar, 29 sensors and the NVIDIA orin-x platform, with a maximum computing power of 254tops, and can realize functions such as full-scenario intelligent driving, high-speed/city navigation and automatic parking.

At the same time, Bozhi 3x also has a smart large cockpit that is comparable to new forces. Its performance is the same as its smart driving capabilities, and it can enter the first echelon of the industry.

Accelerate product reconstruction

Achieve smart electric breakthrough

With the debut of Bozhi 3x, GAC Toyota has shown its determination to accelerate "product reconstruction" and realize smart electric breakthrough. The debut of this new car will also refresh the outside world's view on joint ventures Cognition of new energy.

As the head of the joint venture with a user base of 8 million, GAC Toyota adheres to long-termism. After 20 years of steady development, it has now achieved an advancement from "produced in China" to "researched in China". In adhering to " In the general direction of "multi-power symbiosis and multi-route coexistence", we have begun to accelerate the intelligent upgrade and iteration of products and promote the transformation of electronic platforms into central domain control platforms.

In the direction of intelligent driving, GAC Toyota has achieved full coverage from L2 to L4 levels, especially end-to-end high-end intelligent driving, which is being installed on more models to promote the early arrival of the era of intelligent driving for all.

In terms of smart cockpit, it benefits from China-specific development and relies on the empowerment of top technology companies such as Huawei and Tencent. It also brings the world's best car models to Chinese users.

For example, the 9th-generation Camry , 2024 Senna and Highlander launched this year have been integrated into the Huawei AI voice assistant and hi-link Chejia Internet ecosystem, and have integrated a wealth of Tencent's ecological services have achieved a significant advancement in intelligent experience, and the user experience has also made a qualitative leap.

Promote channel change

Renew terminal experience

Nandu Bay Financial Society conducted a survey on automobile consumers when preparing the "Top 100 New Energy Vehicles Report". For many people, "limited energy" and "unwillingness to spend too much trial and error costs" are key decision-making factors when buying a car. Therefore, what they value more is whether the product can withstand the test of time and whether the quality stability is reliable. .

In large durable consumer goods such as cars, the two points of "error-free" and "reliable" may seem simple, but they have become extremely difficult thresholds for many brands to cross. At this point, GAC Toyota, which has been with car enthusiasts for 20 years, undoubtedly has a great advantage.

GAC Toyota's positioning as a "global model factory", its quality control capabilities that have repeatedly won Toyota's "zero defect rate" quality evaluation, and the first-time pass rate of the production line as high as 99.2%, not only reduce decision-making pressure for consumers, but also provide confidence.

Facing the new era of smart electronics, GAC Toyota's "channel reform", which is making great strides, is also renovating the terminal experience. For example, the partner sales model that integrates universal service + personalized experience realizes the transformation from "commodity sales-centered" functional services to "customer service-centered" scenario-based experience, which comprehensively improves customer satisfaction. satisfaction and brand loyalty.

In this era of intensified involution, brands that can give people confidence in brand sustainability, product quality, and after-sales service are very rare. GAC Toyota's sense of brand responsibility that transcends time cycles, adheres to the essential value of its products, and evolves with the times may be a model that more companies need to refer to in the increasingly impetuous market price war.

text/Hu Wenwen

*information

Source: Southern Metropolis Daily